ABSTRACT

This research had as main objective to specify the correlation and dependence
between specialized information content of Rockzilla.pe and the appropriate
involvement of the community of Facebook in Lima in March 2016. This research
is descriptive correlational under the quantitative approach and the design is nonexperimental. With a total population of 10,303 followers, a random sample was
chosen which consisted 148 followers of the fan page of Rockzilla.pe. The survey
technique was applied through an online questionnaire of 24 questions in Likert
scale, which was validated by three experts in the specialty of Specialized
Journalism and Digital Journalism. The instrument had 91% of validity and
reliability of 0.91. The data obtained was analyzed using a non-parametric tests
such as Chi-Square coefficient for the hypothesis test. Finally, the outcome of the
investigation is that the variable Rockzilla.pe specialized information content, with
the appropriate involvement of their community Facebook variable with a
significance level of = 0.05.
Keywords: Social Networking, Specialized Reporting, depth, quickness, impact,
Like, interactivity, engagement, digital media, digital native.