Submitted To University of Pune

A PROJECT REPORT
ON
ANALYSIS OF MUTUAL FUND SCHEMES OF
RELIANCE MONEY.
FOR
RELIANCE MONEY
Submitted to University of Pune

In the partial fulfillment of
MASTERS IN BUSINESS ADMINISTRATION
Submitted By
MOHAMMED SARFRAZ MOHAMMED SIDDIQUE
ALLANA INSTITUTE OF MANAGEMENT SCIENCES.

(2007-2009)
ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.
DECLARATION
I, the undersigned hereby declare that project report entitled ANALYSIS OF MUTUAL
FUND SCHEMES OF RELIANCE MONEY has been submitted under the guidance of
Prof. Pradnya P.M. This is the original work done by me.
Date:
Place:
MOHAMMED SARFRAZ
CERTIFICATE
This is to certify that the project report on Analysis of mutual fund schemes of Reliance
Money completed by Mr. Mohammed Sarfraz student of the MBA course of the
University Of Pune, conducted by our Institute. The report is submitted in partial
fulfillment of the MBA course curriculum as per the rules of the University of Pune.
INTERNAL GUIDE
DIRECTOR
Mrs.PRADNYA P.M.
Dr. K.K. SINGH
ACKNOWLEDGEMENT
A successful project work is a result of the organized and well coordinated teamwork. So
at the completion of the project .
I take this opportunity to thank Mr. Abdullah Centre Manager of Reliance Money, for
his valuable advice and direction which he provided to me during the course of my
project. I am grateful to Dr. K.K.Singh and to all the members & the faculty of AIMS,
PUNE for their constant support and inspiration throughout the lifespan of the project.
I express my deep sense of gratitude and sincere thanks to my project guide

Prof. Pradnya for her constant guidance, co operation and advice which helped me in
completing the project successfully.
Last but not the least, I would like to thank all my family members and friends for their
constant co operation and inspiration and direct or indirect help without which this
project could not be completed.
MOHAMMED SARFRAZ
CONTENTS
Chapter
No.
INDEX
Page No.
Executive summary
07
Introduction to the study
09
Objective of the study
13
Scope of the study
15
Company Profile
17
5.
6.
Theoretical Background
23
7.
Mutual Fund Schemes Of Reliance Money.
34
8.
Limitation of the study
47
9.
Findings
49
10.
Suggestions
51
11.
Research Methodology
53
10.
Conclusion
55
11.
Bibliography
57
1.
2.
3.
4.
EXECUTIVE SUMMARY
I had undertaken a project titled Analysis of Mutual Fund Schemes For Reliance
Money
This project work consists of the analytical and different schemes of mutual funds which
Reliance Money which provides to give the concept of what is the difference in their
schemes.
The methodology that was adopted for framing the project was primary and secondary
data. This project is restricted to Pune area only.
In my project, I have shown the different products and utility of it to the customer. This
project highlights on the peculiarities of the product since they are traded in the market.
The project was studied with the help of brochure, magazine and net.
Even a dialogue was carried with the top executive so that it can help me to shape my
project and get the exact idea where the position of product lies and its status.
Customers are the king. They were interviewed and their opinion was taken into
consideration so that I can correlate my information with the theory part.
Since customers were rigid they didnt reveal the exact information about the product
.Even keeping in mind the duration of the project there were certain limitations for it. As
people were not ready to spare some time and discuss the product or answer to the query
raised by me.
So, I have to drawn some of the conclusion on the basis of the brochures and material of
the company being provided.
INTRODUCTION TO THE STUDY
INTRODUCTION TO MUTUAL FUNDS:

A mutual fund is an investment vehicle where a person or group of persons, called mutual
fund managers, choose a group of stocks and sell them in one package. Mutual Funds are
generally lower risk investment for a beginner or intermediate investor because;
The managers are experts.
Having a large number and variety of stocks is less risky than owning one stock
If the prices per share of some stocks go down, others
can go up, possibly keeping the price (NET
ASSET
VALUE), of the mutual
fund stable or going up.
Mutual funds are also recommended for those who do not have the time, energy or desire
to research their own stocks.
Every mutual fund and fund family comes with a prospectus read the prospectus before
investing. The prospectus not only helps you to understand what you are investing in, but
it helps you to understand mutual funds and stocks in general.
Development of the Global Mutual Funds Industry
Structural changes in the global economic environment have, over the year, led to
the emerged of a strong market economy and facilitated the growth of the mutual
fund industry, particularly since the 1980s. A market economy depends more on
growth led by the stock market than by bank finance. Since the mutual fund
industry is a strong pillar of the stock market system, it got a boost with the
emergence of a strong market economy. Mutual funds found increasing acceptance
also because they have the capacity to absorb the instability and uncertainties that
characterize the stock market system. The rise in inflation, reduction in real interest
and growing complexities in the market provide tremendous opportunities to mutual
funds. For these reasons, mutual fund industry began to thrive well particularly
during the 1990s in not only the developed countries, but the newly industrialized
and developing countries as well.
The immediate boos to mutual fund, however, was provided by the prolonged
economic boom in the US, which fuelled dynamic growth in the stock market, and
consequently in the mutual fund industry. In India too, the growth of the stock
market in the early 1990s, gave rise to unprecedented growth in the mutual fund
industry.
Growth was unprecedented in the 1990s, with the total increasing from
US$4156451 million in 1993 to US$7651618 million in 1998. While the assets of
the U.S. and non-U.S. mutual funds were 49.8% and 51.2%, respectively, in 1993
they amounted to 63.9% and 36.1% respectively. During the same period, the assets
of open ended mutual funds worldwide grew by 17% p.a. The growth of asset of
non US mutual funds, however was much lower.
10
In terms of the open ended mutual fund investment companies worldwide, with an
unprecedented rise from 24474 in 1993 to 35424 in 1996. However the number
decline marginally to 31570 in 1998.
The rising trend continued in the US though, with the number increasing from
4537 in 1993 to 6254 in 1996 and to 7248 in 1998. commensurately, the share
of US increased from 18.5% to 77%.
The top five countries in terms of the open ended mutual funds in 1998 US,
France, Japan, Spain, and UK.
11
OBJECTIVE OF THE STUDY
12
Objectives:1. To study the various offers of the company, services ranging from equities,
commodities, portfolio management etc.
2. The objective of the study was to collect information on the various securities
revolving in the market & thus providing customer service to clients to help them
invest capital in profitable plans.
3. To know about returns of the fund which one is beneficial.
4.
To know their portfolio management.
13
SCOPE OF THE STUDY
14
Scope of the study:The study covers various aspects of mutual fund like basic concept, types,
future of mutual fund in India & the schemes etc. But it does not cover these aspects in
detail relating with the legal aspects and the provisions made in different acts.
The time horizon selected for the study is from April 2007 to March 2008.
All the schemes have been analyzed with the consideration of this time frame.
15
COMPANY PROFILE
16
COMPANY PROFILE:
Reliance Capital Ltd is a part of the Reliance - Anil Dhirubhai Ambani Group, and is
ranked among the 25 most valuable private companies in India.
Reliance Capital is one of India's leading and fastest growing private sector financial
services companies, and ranks among the top 3 private sector financial services and
banking groups, in terms of net worth.
Reliance Capital has interests in asset management and mutual funds, life and general
insurance, private equity and proprietary investments, stock broking, depository services,
distribution of financial products, consumer finance and other activities in financial
services.
The Reliance Anil Dhirubhai Ambani Group is one of India's top 2 business houses, and
has a market capitalization of over Rs.2,90,000 crore (US$ 75 billion), net worth in
excess of Rs.55,000 crore (US$ 14 billion), cash flows of Rs. 11,000 crore (US$ 2.8
billion) and net profit of Rs. 7,700 crore (US$ 1.9 billion).
Reliance Capital Ltd. is a Non-Banking Financial Company (NBFC) registered with the
Reserve Bank of India under section 45-IA of the Reserve Bank of India Act, 1934. RCL
was incorporated as a public limited company in 1986 and is now listed on the Bombay
Stock Exchange and the National Stock Exchange (India). With a net worth of over Rs
3,300 crore and over 165,000 shareholders, Reliance Capital has established its presence
as a leading player in the financial services sector in the country. On conversion of
outstanding equity instruments, the net worth of the company will increase to about Rs
4,100 crore.
Reliance Capital sees immense potential in the rapidly growing financial services sector
in India and aims to become a dominant player in this industry and offer fully integrated
financial services. It is headed by Anil Ambani.
17
Reliance Capital is one of Indias leading and fastest growing private sector
financial services companies, and ranks among the top 3 private sector financial services
and banking companies, in terms of net worth.
Reliance Capital has interests in asset management and mutual funds, life and
general insurance, private equity and proprietary investments, stock broking and other
activities in financial services.
18
I have done my project in Reliance Money and the

study of mutual funds of Reliance products or schemes.
About Reliance Money:

Reliance Money is a group company of Reliance Capital; one of India's leading and
fastest growing private sector financial services companies, ranking among the top 3
private sector financial services and banking companies, in terms of net worth. Reliance
Capital is a part of the Reliance Anil Dhirubhai Ambani Group.
Reliance Money which commenced commercial operations in April 2007 has over
300,000 customers and 4,300 outlets in more than 3,500 locations across India.
Reliance Money is a comprehensive electronic transaction platform offering a wide range
of asset classes. Its Endeavour is to change the way India transacts in financial markets
and avails financial services. Reliance Money is a single window, enabling you to access,
amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs,
Life & General Insurance products, Off share Investments, Money Transfer, Money
Changing and Credit Cards.
Reliance Mutual Fund (RMF) is one of Indias leading Mutual Funds, with Average
Assets Under Management (AAUM) of Rs. 84563.92 Crs (AAUM for June 30th 08 ) and
an
investor
base
of
over
68.38
Lakhs.
Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai Ambani Group, is one of
the
fastest
growing
mutual
funds
in
the
country.
RMF offers investors a well-rounded portfolio of products to meet varying investor

requirements
and
has
presence
in
118
cities
across
the
country.
19
Reliance Mutual Fund constantly endeavors to launch innovative products and customer
service
initiatives
to
increase
value
to
investors.
"Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management
Limited., a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up
capital of RCAM, the balance paid up capital being held by minority shareholders."
Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial
banking
companies,
in
terms
of
net
worth.
Reliance Capital Ltd. has interests in asset management, life and general insurance,
private equity and proprietary investments, stock broking and other financial services.
20
ABOUT RELIANCE MUTUAL FUND:

Reliance Mutual Fund (RMF) is one of Indias leading Mutual Funds, with Average
Assets Under Management (AAUM) of Rs. 84563.92 Crs (AAUM for June 30th 08 ) and
an investor base of over 68.38 Lakhs.
Reliance Mutual Fund, a part of the Reliance - Anil Dhirubhai Ambani Group, is one of
the fastest growing mutual funds in the country.
RMF offers investors a well-rounded portfolio of products to meet varying investor
requirements and has presence in 118 cities across the country.
Reliance Mutual Fund constantly endeavors to launch innovative products and customer
service initiatives to increase value to investors.
"Reliance Mutual Fund schemes are managed by Reliance Capital Asset Management
Limited., a subsidiary of Reliance Capital Limited, which holds 93.37% of the paid-up
capital of RCAM, the balance paid up capital being held by minority shareholders."
Reliance Capital Ltd. is one of Indias leading and fastest growing private sector financial
banking companies, in terms of net worth.
Reliance Capital Ltd. has interests in asset management, life and general insurance,
private equity and proprietary investments, stock broking and other financial services.
21
THEORETICAL BACKGROUND
22
ORIGIN OF MUTUAL FUND INVESTING:When three Boston Securities executives pooled their money together in 1924 to create
the first mutual fund, they have no idea how popular mutual funds would become. The
idea of pooling money for investing purposes started in Europe in mid 1800s. The first
pooled in the US was created in 1893 for the faculty and staff of Harvard University. On
March 21st, 1924 the first official mutual fund was born. It was called the Massachusetts
Investors Trust. After one year the Massachusetts Investor Trust grew from $ 50000 in
assets to 3, 92,000 in assets (with around 200 share holders). In contrast there are more
than 10000 mutual funds in US today totaling around $7 trillion (with approximately 83
million individual investors) according to the Investment Company Institute.
23
Concept of Mutual Funds:

A Mutual Fund is a trust that pools the savings of a number of investors who share a
common financial goal. The money thus collected is then invested in capital market
instruments such as shares, debentures and other securities. The income earned through
these investments and the capital appreciation realized are shared by its unit holders in
proportion to the number of units owned by them. Thus a Mutual Fund is the most
suitable investment for the common man as it offers an opportunity to invest in a
diversified, professionally managed basket of securities at a relatively low cost. The flow
chart below describes broadly the working of a mutual fund:
Mutual Fund Operation Flow Chart
24
Organization of Mutual Funds in India:-
There are many entities involved and the diagram below illustrates the organizational set
up of a mutual fund:
Organization of a Mutual Fund
25
Mutual Funds Industry in India:The origin of mutual fund industry in India is with the introduction of the concept of
mutual fund by UTI in the year 1963. Though the growth was slow, but it accelerated
from the year 1987 when non-UTI players entered the industry.
In the past decade, Indian mutual fund industry had seen dramatic improvements, both
quality wise as well as quantity wise. Before, the monopoly of the market had seen an
ending phase; the Assets Under Management (AUM) was Rs. 67bn. The private sector
entry to the fund family raised the AUM to Rs. 470 bn in March 1993 and till April 2004;
it reached the height of 1,540 bn.
Putting the AUM of the Indian Mutual Funds Industry into comparison, the total of it is
less than the deposits of SBI alone, constitute less than 11% of the total deposits held by
the Indian banking industry.
The main reason of its poor growth is that the mutual fund industry in India is new in the
country. Large sections of Indian investors are yet to be intellectuated with the concept.
Hence, it is the prime responsibility of all mutual fund companies, to market the product
correctly abreast of selling.
The mutual fund industry can be broadly put into four phases according to the
development of the sector. Each phase is briefly described as under.
26
Types of mutual fund schemes
By structure
o
o
o
By investment objective
o
o
o
o
growth schemes
income schemes
balanced schemes
money market schemes
Other schemes
o
o
open - ended schemes

close - ended schemes
interval schemes
tax saving schemes

special schemes
index schemes
sector specific schemes
Balanced fund --- has three objectives moderate long term growth of
capital, moderate income, and moderate stability.
27
Advantages of Mutual Funds:

The advantages of investing in a Mutual Fund are:
Diversification: The best mutual funds design their portfolios so individual

investments will react differently to the same economic conditions. For example,
economic conditions like a rise in interest rates may cause certain securities in a
diversified portfolio to decrease in value. Other securities in the portfolio will
respond to the same economic conditions by increasing in value. When a portfolio
is balanced in this way, the value of the overall portfolio should gradually
increase over time, even if some securities lose value.
Professional Management: Most mutual funds pay topflight professionals to

manage their investments. These managers decide what securities the fund will
buy and sell.
Regulatory oversight: Mutual funds are subject to many government regulations

that protect investors from fraud.
Liquidity: It's easy to get your money out of a mutual fund. Write a check, make
a call, and you've got the cash.
Convenience: You can usually buy mutual fund shares by mail, phone, or over
the Internet.
Low cost: Mutual fund expenses are often no more than 1.5 percent of your
investment. Expenses for Index Funds are less than that, because index funds are
not actively managed. Instead, they automatically buy stock in companies that are
listed on a specific index
28
Phases of mutual funds
First Phase - 1964-87:-
Unit Trust of India (UTI) was established on 1963 by an Act of Parliament. It was set up
by the Reserve Bank of India and functioned under the Regulatory and administrative
control of the Reserve Bank of India. In 1978 UTI was de-linked from the RBI and the
Industrial Development Bank of India (IDBI) took over the regulatory and administrative
control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the
end of 1988 UTI had Rs.6,700 crores of assets under management.
Second Phase - 1987-1993 (Entry of Public Sector Funds)
Entry of non-UTI mutual funds. SBI Mutual Fund was the first followed by Canbank
Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian Bank
Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92).
LIC in 1989 and GIC in 1990. The end of 1993 marked Rs.47,004 as assets under
management.
Third Phase - 1993-2003 (Entry of Private Sector Funds)
With the entry of private sector funds in 1993, a new era started in the Indian mutual fund
industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the
year in which the first Mutual Fund Regulations came into being, under which all mutual
funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer
(now merged with Franklin Templeton) was the first private sector mutual fund registered
in July 1993.
29
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive
and revised Mutual Fund Regulations in 1996. The industry now functions under the
SEBI (Mutual Fund) Regulations 1996.
The number of mutual fund houses went on increasing, with many foreign mutual funds
setting up funds in India and also the industry has witnessed several mergers and
acquisitions. As at the end of January 2003, there were 33 mutual funds with total assets
of Rs. 1, 21,805 crores. The Unit Trust of India with Rs.44, 541 crores of assets under
management was way ahead of other mutual funds.
Fourth Phase - since February 2003
This phase had bitter experience for UTI. It was bifurcated into two separate entities. One
is the Specified Undertaking of the Unit Trust of India with AUM of Rs.29,835 crores (as
on January 2003). The Specified Undertaking of Unit Trust of India, functioning under an
administrator and under the rules framed by Government of India and does not come
under the purview of the Mutual Fund Regulations.
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual Fund Regulations. With the
bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of
AUM and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual
Fund Regulations, and with recent mergers taking place among different private sector
funds, the mutual fund industry has entered its current phase of consolidation and growth.
As at the end of September, 2004, there were 29 funds, which manage assets of
Rs.153108 crores under 421 schemes.
30
Performance of Mutual Funds in India:Let us start the discussion of the performance of mutual funds in India from the day the
concept of mutual fund took birth in India. The year was 1963. Unit Trust of India invited
investors or rather to those who believed in savings, to park their money in UTI Mutual
Fund.
For 30 years it goaled without a single second player. Though the 1988 year saw some
new mutual fund companies, but UTI remained in a monopoly position.
The performance of mutual funds in India in the initial phase was not even closer to
satisfactory level. People rarely understood, and of course investing was out of question.
But yes, some 24 million shareholders were accustomed with guaranteed high returns by
the beginning of liberalization of the industry in 1992. This good record of UTI became
marketing tool for new entrants. The expectations of investors touched the sky in
profitability factor. However, people were miles away from the preparedness of risks
factor after the liberalization.
The Assets Under Management of UTI was Rs. 67bn. by the end of 1987. Let me
concentrate about the performance of mutual funds in India through figures. From Rs.
67bn. the Assets Under Management rose to Rs. 470 bn. in March 1993 and the figure
had a three times higher performance by April 2004. It rose as high as Rs. 1,540bn.
The net asset value (NAV) of mutual funds in India declined when stock prices started
falling in the year 1992. Those days, the market regulations did not allow portfolio shifts
into alternative investments. There was rather no choice apart from holding the cash or to
further continue investing in shares. One more thing to be noted, since only closed-end
funds were floated in the market, the investors disinvested by selling at a loss in the
secondary market.
The performance of mutual funds in India suffered qualitatively. The 1992 stock market
scandal, the losses by disinvestments and of course the lack of transparent rules in the
31
whereabouts rocked confidence among the investors. Partly owing to a relatively weak
stock market performance, mutual funds have not yet recovered, with funds trading at an
average discount of 1020 percent of their net asset value.
The supervisory authority adopted a set of measures to create a transparent and

competitive environment in mutual funds. Some of them were like relaxing investment
restrictions into the market, introduction of open-ended funds, and paving the gateway for
mutual funds to launch pension schemes.
The measure was taken to make mutual funds the key instrument for long-term saving.
The more the variety offered, the quantitative will be investors.
At last to mention, as long as mutual fund companies are performing with lower risks and
higher profitability within a short span of time, more and more people will be inclined to
invest until and unless they are fully educated with the dos and donts of mutual funds.
32
SCHEMES OF MUTUAL
FUND IN RELIANCE
MONEY
33
SCHEMES OF RELIANCE MONEY:-
1. Equity/Growth Schemes:
The aim of growth funds is to provide capital appreciation over the medium to longterm. Such schemes normally invest a major part of their corpus in equities. Such funds
have comparatively high risks. These schemes provide different options to the investors
like dividend option, capital appreciation, etc. and the investors may choose an option
depending on their preferences. The investors must indicate the option in the application
form. The mutual funds also allow the investors to change the options at a later date.
Growth schemes are good for investors having a long-term outlook seeking appreciation
over a period of time.
Reliance Natural Resources Fund :

(An Open Ended Equity Scheme) The primary investment objective of the scheme is to
seek to generate capital appreciation & provide long-term growth opportunities by
investing in companies principally engaged in the discovery, development, production, or
distribution of natural resources and the secondary objective is to generate consistent
returns by investing in debt and money market securities.
Reliance Equity Fund:(An open-ended diversified Equity Scheme.) The primary investment objective of the
scheme is to seek to generate capital appreciation & provide long-term growth
opportunities by investing in a portfolio constituted of equity & equity related securities
of top 100 companies by market capitalization & of companies which are available in the
derivatives segment from time to time and the secondary objective is to generate
consistent returns by investing in debt and money market securities.
34
Reliance Tax Saver (ELSS) Fund :(An Open-ended Equity Linked Savings Scheme.) The primary objective of the scheme is
to generate long-term capital appreciation from a portfolio that is invested predominantly
in equity and equity related instruments.
Reliance Equity Opportunities Fund :(An Open-Ended Diversified Equity Scheme.) The primary investment objective of the
opportunities by investing in a portfolio constituted of equity securities & equity related
securities and the secondary objective is to generate consistent returns by investing in
debt and money market securities.
Reliance Vision Fund:

(An Open-ended Equity Growth Scheme.) The primary investment objective of the
Scheme is to achieve long term growth of capital by investment in equity and equity
related securities through a research based investment approach.
Reliance Growth Fund:

(An Open-ended Equity Growth Scheme.) The primary investment objective of the
Scheme is to achieve long term growth of capital by investment in equity and equity
related securities through a research based investment approach.
35
Reliance Index Fund :(An Open Ended Index Linked Scheme.) The Investment Objective under the Nifty Plan
is to replicate the composition of the Nifty, with a view to endeavor to generate returns,
which could approximately be the same as that of Nifty. The Investment Objective under
the Sensex plan is to replicate the composition of the Sensex, with a view to endeavor to
generate returns, which could approximately be the same as that of Sensex.
Reliance NRI Equity Fund :(An open-ended Diversified Equity Scheme.) The Primary investment objective of the
scheme is to generate optimal returns by investing in equity or equity related instruments
primarily drawn from the Companies in the BSE 200 Index.
Reliance Regular Savings Fund:(An Open-ended Scheme.) Equity Option: The primary investment objective of this
option is to seek capital appreciation and/or to generate consistent returns by actively
investing in Equity &Equity-related Securities.
Balanced Option:
The primary investment objective of this option is to generate consistent returns and
appreciation of capital by investing in mix of securities comprising of equity, equity
related instruments & fixed income instruments.
Reliance Long Term Equity Fund:

(An close-ended Diversified Equity Scheme.) The primary investment objective of the
scheme is to seek to generate long term capital appreciation & provide long-term growth
opportunities by investing in a portfolio constituted of equity & equity related securities
36
and Derivatives and the secondary objective is to generate consistent returns by investing
in debt and money market securities.
Reliance Equity Advantage Fund:

(An open-ended Diversified Equity Scheme.) The primary investment objective of the
opportunities by investing in a portfolio predominantly of equity & equity related
instruments with investments generally in S & P CNX Nifty stocks and the secondary
objective is to generate consistent returns by investing in debt and money market
securities
37
2. Debt/Income Schemes
The aim of income funds is to provide regular and steady income to investors. Such
schemes generally invest in fixed income securities such as bonds, corporate debentures,
Government securities and money market instruments. Such funds are less risky
compared to equity schemes. These funds are not affected because of fluctuations in
equity markets. However, opportunities of capital appreciation are also limited in such
funds. The NAVs of such funds are affected because of change in interest rates in the
country. If the interest rates fall, NAVs of such funds are likely to increase in the short
run and vice versa. However, long term investors may not bother about these fluctuations.
Reliance Monthly Income Plan :

(An Open Ended Fund. Monthly Income is not assured & is subject to the availability of
distributable surplus ) The Primary investment objective of the Scheme is to generate
regular income in order to make regular dividend payments to unit holders and the
secondary objective is growth of capital.
Reliance Gilt Securities Fund - Short Term Gilt Plan & Long
Term Gilt Plan :
Open-ended Government Securities Scheme) The primary objective of the Scheme is to
generate Optimal credit risk-free returns by investing in a portfolio of securities issued
and guaranteed by the central Government and State Government
38
Reliance Income Fund:

(An Open-ended Income Scheme) The primary objective of the scheme is to generate
optimal returns consistent with moderate levels of risk. This income may be
complemented by capital appreciation of the portfolio. Accordingly, investments shall
predominantly be made in Debt & Money market instruments.
Reliance Medium Term Fund:

(An Open End Income Scheme with no assured returns.) The primary investment
objective of the Scheme is to generate regular income in order to make regular dividend
payments to unit holders and the secondary objective is growth of capital
Reliance Short Term Fund :

(An Open End Income Scheme) The primary investment objective of the scheme is to
generate stable returns for investors with a short investment horizon by investing in Fixed
Income Securities of short term maturity.
Reliance Liquid Fund :

(Open-ended Liquid Scheme). The primary investment objective of the Scheme is to
generate optimal returns consistent with moderate levels of risk and high liquidity.
Accordingly, investments shall predominantly be made in Debt and Money Market
Instruments.
39
Reliance Floating Rate Fund:

(An Open End Liquid Scheme) The primary objective of the scheme is to generate
regular income through investment in a portfolio comprising substantially of Floating
Rate Debt Securities (including floating rate securitized debt and Money Market
Instruments and Fixed Rate Debt Instruments swapped for floating rate returns). The
scheme shall also invest in fixed rate debt Securities (including fixed rate securitized
debt, Money Market Instruments and Floating Rate Debt Instruments swapped for fixed
returns
Reliance NRI Income Fund:

(An Open-ended Income scheme) The primary investment objective of the Scheme is to
generate optimal returns consistent with moderate levels of risks. This income may be
complimented by capital appreciation of the portfolio. Accordingly, investments shall
predominantly be made in debt Instruments.
Reliance Liquidity Fund:

(An Open - ended Liquid Scheme) The investment objective of the Scheme is to generate
optimal returns consistent with moderate levels of risk and high liquidity. Accordingly,
investments shall predominantly be made in Debt and Money Market Instruments.
Reliance Interval Fund:

(A Debt Oriented Interval Scheme) The primary investment objective of the scheme is to
seek to generate regular returns and growth of capital by investing in a diversified
portfolio
40
Reliance Liquid plus Fund:

(An Open-ended Income Scheme.) The investment objective of the Scheme is to generate
optimal returns consistent with moderate levels of risk and liquidity by investing in debt
securities and money market securities.
Reliance Fixed Horizon Fund I:

(A closed ended Scheme) The primary investment objective of the scheme is to seek to
generate regular returns and growth of capital by investing in a diversified portfolio.
Reliance Fixed Horizon Fund II:

(An closed ended Scheme.) The primary investment objective of the scheme is to seek to
Reliance Fixed Horizon Fund III:

(An Close-ended Income Scheme.) The primary investment objective of the scheme is to
portfolio
Reliance Fixed Tenor Fund:

(An Close-ended Scheme.) The primary investment objective of the Plan is to seek to
Reliance Fixed Horizon Fund -Plan C:

(An closed ended Scheme.) The primary investment objective of the scheme is to seek to
41
Reliance Fixed Horizon Fund - IV:

portfolio
Reliance Fixed Horizon Fund - V:

portfolio of: Central and State Government securities and
Other fixed income/ debt securities normally maturing in line with the time profile of
the scheme with the objective of limiting interest rate volatility
Reliance Fixed Horizon Fund - VI:

Other fixed income/ debt securities normally maturing in line with the time profile of the
series with the objective of limiting interest rate volatility
42
Reliance Fixed Horizon Fund - VII:

Other fixed income/ debt securities normally maturing in line with the time profile of the
series with the objective of limiting interest rate volatility.
43
3. Sector Specific Schemes:

These are the funds/schemes which invest in the securities of only those sectors or
industries as specified in the offer documents. E.g. Pharmaceuticals, Software, Fast
Moving Consumer Goods (FMCG), Petroleum stocks, etc. The returns in these funds are
dependent on the performance of the respective sectors/industries. While these funds may
give higher returns, they are more risky compared to diversified funds. Investors need to
keep a watch on the performance of those sectors/industries and must exit at an
appropriate time. They may also seek advice of an expert.
Reliance Banking Fund

Reliance Mutual Fund has an Open-Ended Banking Sector Scheme which has the
primary investment objective to generate continuous returns by actively investing in
equity / equity related or fixed income securities of banks.
Reliance Diversified Power Sector Fund:

Reliance Diversified Power Sector Scheme is an Open-ended Power Sector Scheme.
The primary investment objective of the Scheme is to seek to generate consistent returns
by actively investing in equity / equity related or fixed income securities of Power and
other associated companies.
Reliance Pharma Fund:

Reliance Pharma Fund is an Open-ended Pharma Sector Scheme.
The primary investment objective of the Scheme is to generate consistent returns by
investing in equity / equity related or fixed income securities of Pharma and other
associated companies.
44
Reliance Media & Entertainment Fund:

Reliance Media & Entertainment Fund is an Open-ended Media & Entertainment sector
scheme.
The primary investment objective of the Scheme is to generate consistent returns by
investing in equity / equity related or fixed income securities of media & entertainment
and other associated companies.
4. Exchange Traded Fund
Reliance Gold Exchange Traded Fund:

(An open-ended Gold Exchange Traded Fund) the investment objective is to seek to
provide returns that closely correspond to returns provided by price of gold through
investment in physical Gold (and Gold related securities as permitted by Regulators from
time to time). However, the performance of the scheme may differ from that of the
domestic prices of Gold due to expenses and or other related factors.
45
LIMITATION OF THE
STUDY
46
Limitation of the Study:

1.
This study is limited to only schemes of mutual fund.
2. This study is restricted to Pune city only.
3. The study is limited up to the mutual funds operating in India.
4. The returns of mutual fund are related to the share market conditions and hence it is
difficult to measure them accurately.
47
FINDINGS
48
FINDINGS:
Most of the investors want guaranteed returns from the investment.
Every fund has some what percentage in debt product to avoid high risk of
market.
The investors are aware of mutual funds they do not invest in proportionate.
Midcap fund has high risk but potential of high returns.
Most of the investors are interested in banks that too in saving deposit and it is
very popular tool of investment.
49
SUGGESTIONS
50
If investor wants to diversify their allocation to reduce risk then they should select
Reliance Money as their allocation in equity and debt is in proportion.
Investor should be made aware of the schemes existing in market according to

their portfolio.
Reliance Money should attract investors to invest in mutual funds by introducing

new schemes.
While investing, investors should not only take in to consideration their past
performance asset allocation and the returns given during their inception.
51
RESEARCH METHODOLOGY
52
The research methodology helps to build the project on the basis of data collected.
I have collected the data which has helped me to frame the project through primary and
secondary data.
PRIMARY DATA:
In this case, I had discussion with the company guide and senior colleagues to gather the
information related to my project work and then I approached the customers of Reliance
Money.
During my project not only the primary data helped me but I have to take help of the
secondary data.
Secondary Data:
In this case, I have referred to various books, magazines, company brochure, net etc.to
extract the information that was needed for my project.
53
CONCLUSION
54
CONCLUSION:
From the analysis it is found that most of the customers go with bank
deposits because of current needs. They should divert their investors mind from bank
saving deposit and make them aware of the high returns gained by investing in mutual
fund.
Guidance is an important criterion for the investors to make them aware

about mutual fund schemes and their returns. Hence asset management companies
should start promotional campaigns for exploring the knowledge and information about
the mutual fund.
Hence by analyzing the schemes of Reliance mutual fund it can be stated

that most of the investors invest in ELLS. The representatives of Reliance Money are
able to satisfy all the queries offered by the clients. In turn, helping them to serve in a
better way.
55
BIBLIOGRAPHY
56
BIBLIOGRAPHY:
THE INDIAN FINANCIAL SYSTEM BY VASANT DESAI.
FINANCIAL INSTITUTIONS & MARKETS BY MUKUND MAHAJAN.
FINANCIAL SERVICES MARKETS
MARKETING & FINANCIAL SERVICES BY V.A. AVDHANI.
BROACHURE of THE COMPANY.
BY ANIL AGASHA.
WEBSITES:www.reliancemoney.com
www.googlesearch.com
57

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A PROJECT REPORT

Submitted to University of Pune

MASTERS IN BUSINESS ADMINISTRATION

MOHAMMED SARFRAZ MOHAMMED SIDDIQUE

ALLANA INSTITUTE OF MANAGEMENT SCIENCES.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

Dr. K.K. SINGH

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

I express my deep sense of gratitude and sincere thanks to my project guide

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

Introduction to the study

Objective of the study

Scope of the study

Mutual Fund Schemes Of Reliance Money.

Limitation of the study

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

INTRODUCTION TO THE STUDY

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

INTRODUCTION TO MUTUAL FUNDS:

The managers are experts.

If the prices per share of some stocks go down, others

can go up, possibly keeping the price (NET

VALUE), of the mutual

fund stable or going up.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

Development of the Global Mutual Funds Industry

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

OBJECTIVE OF THE STUDY

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

3. To know about returns of the fund which one is beneficial.

To know their portfolio management.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

SCOPE OF THE STUDY

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

I have done my project in Reliance Money and the

About Reliance Money:

RMF offers investors a well-rounded portfolio of products to meet varying investor

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ABOUT RELIANCE MUTUAL FUND:

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

Concept of Mutual Funds:

Mutual Fund Operation Flow Chart

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

Organization of Mutual Funds in India:-

Organization of a Mutual Fund

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

Types of mutual fund schemes

open - ended schemes

tax saving schemes

ALLANA INSTITUE OF MANAGEMENT SCIENCE, PUNE.

Advantages of Mutual Funds: