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SECTOR ECONMICO




PRESENTACION DEL PROBLEMA
DESCRIPCION DEL PROBLEMA

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ANALISIS CAUSAL
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PRONSTICOS
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Y
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,! %! .*/+%!"/#&%/4/$ '(!.*&9$+,&'/(/"/.&#&%*%/%%!+$+'*!+42+* 
%!=!.,&+3

SISTEMATIZACION DEL PROBLEMA

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ESTUDIO DE MERCADO
Consumidor
Anlisis de la poblacin:
Cualitativo: /(/ (!/"*0/( !" / A"*+*+ %! "/ '&1"/.*-  &19!,*5& !+ !.!+/(*&
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! !"#!(./%&)/.*/!+,&++!.,&(!+3

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ENCUESTA
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DEMANDANTES POTENCIALES
$!+,(&+ %!#/ %/ ,!+ '&,! .*/"!+ '/(/ !" '(*#!( /<& +!(A  !+,*#/%&+ %!
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IDENTIuICACIN DE LA DEMANDA
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PROYECCIN DE LA DEMANDA
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MERCADO COMPETIDOR
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DIRECCIONAMIENTO DEL PROYECTO



MISIN
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$  /#'"*& #!(./%& /.*& /".&  '(&%$.,&+ %! !8.!"! ,! ./"*%/%4 1$! &+
'(!.*&+4#&%!"&+ &5!%&+&+4!8."$+*5&+2!=*.*! .*/! !"+!(5*.*&3
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./"*%/%%! $!+,(&+'(&%$.,&+4"/$,*"*0/.*- %!"&+(!.$(+&+2"/#!9&(#/ &%!
&1(/.$/"*=*./%/,! *! %&+*!#'(!'(!+! ,!"/+/,*+=/..*- %! $!+,(&+."*! ,!+
2 %!" #!(./%& !  :! !(/"4 5/"&(*0/ %& "/ !#'(!+/ / ,(/5;+ %!" %!+/((&""&
* ,!:(/"%! $!+,(/:! ,!! /(#& 7/.& "/+&.*!%/%2!"#!%*&/#1*! ,!4'/(/
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VISIN


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!#'(!+/ /.*& /"#! ,! !  !" #!(./%& .&#& .(!/%&(/4 .&#!(.*/"*0/%&(/ 2
%*+,(*1$*%&(/ %! ./"0/%& '/(/ %/#/, .&  $ / 8.!"! ,! ./"*%/%4 1$! &+
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"&+&19!,*5&+%!"/!#'(!+/3


VALORES Y PRINCIPIOS
VALORES

La vida

/5*%/!+ $!+,(&5/"&(+$'(!#&4'&("&,/ ,&4,! !#&+6$!)/.!(,&%&'&+*1"!
'&( .& +!(5/("/ 2 #!9&(/("/4 =&#! ,/ %& "/.& .*! .*/2 "/ '(A.,*./ %! "/
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Integridad
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! ,(!"/+'!(+& /+3

Respeto
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c& ,!#'"/"//.,*,$%2!",(/,&!%$./%&4.&((!.,&29$+,&3

Compromiso
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/.,*5*%/%4%/ %&+&"$.*- /'&+*1"!+'(&1"!#/+2/'&(,/ %&*%!/+6$!'$!%/ 
#!9&(/("&+(!+$",/%&+'(&'*&+4%!":($'&&%!,&%/"/!#'(!+/3

PRINCIPIOS
Lder a travs de los valores y principios
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/,(/5;+%!"/* ,!:(*%/%4!"(!+'!,&2!".&#'(&#*+&3
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'(* .*'*&+3 " "7%!( %! c/"0/%& '/(/ %/#/ 2/:3 !1! +!( #&%!"& !  "/
/'"*./.*- %! $!+,(&+5/"&(!+2'(* .*'*&+3

El cliente es nuestra razn de ser

*  !:&.*& .&#*! 0/ 2 ,!(#* / .&  !" ."*! ,!3 + !" ."*! ,! 6$*!  5/"&(/ 2
(!,(*1$2!'&("&6$!)/.!#&+3&(!""&4%!1!#&+.& &.!("&/=& %&2,(/,/(%!
+/,*+=/.!("& !  ,&%& #&#! ,&3 c&  ."*! ,!+ +/,*+=!.)&+ 2 "!/"!+ :! !(/#&+
#A+5/"&('/(/,&%&+3

Nuestra gente lo ms importante

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(!.$(+&+F+ $!+,(/:! ,!G3

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Estamos comprometidos con la mejora continua

&%& '$!%! +!( #!9&(/%& +*!#'(! "/ 1@+6$!%/ %! * &5/.*-  %! '(&%$.,&+4
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Valoramos el optimismo y el buen humor

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POL TICAS






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JUSTIuICACIN
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OBJETIVOS
OBJETIVO ENERAL

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ENuOQUE ADMINISTRATIVO

PERSONAL
SELECCIN DEL PERSONAL
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JEuE ADMINISTRATIVO

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JEuE DE uINANZAS

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TRABAJADORES DE
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CARO
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PERuIL DEL PUESTO

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