KINGSTON STYLE GUIDE

MARCH 2015

STYLE GUIDE

Kingston Corporate Logo

The Kingston Red Head logo is comprised of the Red Head icon, the logotype, and registration symbol. The logo
should always be used in proportion (as shown below) and should not be altered in any way.

Red Head Logo: Color Version

PMS 186 or
4/C Process
C: 0%
M: 100%
Y: 81%
K: 4%

Red Head Logo: Black & White Version

PMS 186

RGB (sRGB)
R: 219
G: 38
B: 39
HEX DB2627

Logotype: Black & White Version

Logotype: Special advertising sections

When in special advertising sections,
such as vertical printing areas, the red
head can be arranged on top of the
text logotype.

Kingston Style Guide | March 2015

Kingston Corporate Logo

The Kingston Red Head logo is comprised of the Red Head icon, the logotype, and registration symbol. The logo
should always be used in proportion (as shown below) and should not be altered in any way.

Logotype: Black & White Raised Cap Version

Kingston Logo Clearance

Kingston logo must have a clearance
of the "N" height on all four sides.

For size-restricted promo items and products only.

Logo size less than 0.75" wide.

Color Guidelines
The corporate color scheme makes a statement about Kingston and promotes brand awareness.
Below are the suggested primary and secondary colors to be used in Kingston marketing.

Primary Colors:

Kingston Red
C=0 M=100 Y=81 K=4
PMS 186

Kingston Style Guide | March 2015

Dark Red

Black

Grey 1

C=7 M=96 Y=98 K=15

Use for headline
or subhead

C=0 M=0 Y=0 K=100

C=0 M=0 Y=0 K=75

Grey 2

C=0 M=0 Y=0 K=35

White
C=0 M=0 Y=0 K=0