CPC

Flash Version

Flash 8

ActionScript Version

AS2

FPS

Exactly 24 FPS

Weight swf

Max 40 KB

weight backup gif/jpg

Max 30 KB

Animation time

15 sec

Loop

Loop not allowed

Border

Dark solid border 1px

Branding

Visible branding

ClickTAG

Clicktag Yahoo
Click tag Yahoo:
on (release) {
getURL(clickTAG);
}

URL

Please provide it in the email order, do not implement it in the

banners
*all above specs are mandatory for any banner format that will run on Yahoo on a CPC campaign
*formats available: 234x60, 300x250, 160x600, 728x90, 425x600, 120x600, 180x150.
*best practices:
-Any ad needs to have a clear call to action: click here, buy now, click for more
-Keep it Simple: Bigger doesnt equal more. Reduce confusion by simplifying messages and
imagery. Simple ads create stronger breakthrough and reduce confusion.
-Create a Visual Contrast: Ads that blend dont get noticed.
-Consumer Insight: Contrary to conventional design wisdom, which says to make your ad blend
with the content it surrounds, our best performing ads had backgrounds that contrasted with the white
login area. These contrasting backgrounds drove both higher fixation levels for the ads and higher
emotional response to the background itself.