rete Se STi NIMIT CHOWDHARY tei’ PRAKASHNU eccrine OM Reri el Ese eRe ua oc U oe . RICCO eee our ra ete enn Mase cer ee) Ee eae : = Inthe backdrop of the current tourism business scenario and government policy, the introduction builds a strategy which will encourage private enterprise. Pde eae hl McRae Roget cla ud tad Nee ev Vision and mission, identifying competitors and customers, discussing steps to Cee eC CeeM Re neh yee cco Murn caer Cncoan targeting and positioning for small tourism firms. PU rete eR gece n CRC Ree eet eo place, promotion, physical evidence, people and process. The authors creatively Wee acu sc kaon cae me atin ReN ome ented Seiten tou cing ‘The book showcases marketing efforts of a successful merchandiser, a tour guide, a Bed & Breakfast operator, a safari operator, MPTDC and an event management feo rn Pree eee MM Meta Muro sna eon Ce Rea Meme Man a mC Mo developing a website; a discussion on responsible tourism and some useful tips free cee sur Lue eeu icy SR ERR Ra Rom eer ec Bee ee Crea eae , approach the authors follow a ‘how entrepreneur: 4 entrepreneurship discuss the theories on entrepreneurship, characteristics etc, this book provides: bei Reece een EM eee ey of either venturing i eae Meu esucieces ets Se ea eT eu oi hikes cur Rs. 240 MATRIX PUBLISHERS Pe eu TCM eee) ui = ig : 3 : SSINISNE WSIYNOL TIVWS V DNIDY OR A aTV@l “DMI uINtFete ics Shaoxing University China, Gotland University, Sweden and GEA Slovenia), besides Ween meen POO eS ea was Deputy Director for Center for Entrepreneurship and Small Business DEE eecm Mm motel Dire ome aye a Tee Pleyel me Mele Ul kee vie Lael PUN nae ect od Vea as Ue a Reus Caen OCI uen nn aise CoM tI ScolnCeru ert eee WO Mem eso ae eect ele Co [ee eae De ee including the AICTE Career Award for er Sere ere eae meee} reese co aR eo a7 et CaO ee Tu at professional boards, councils and Cone Dace - Cree ere ReS Preto Rao oa na ete me a reve EGE aen log Ee eae Tee eT) PGDM (Services) programme. Actively Oe eee Rica ne ae ae eer eae CMe Een Pi eae ae sae CL aes uae EMCI ETS Mizoram University and Center for ee tae ee ee Ven eCuen eC ace RECA eee uel Cam Cuma illan India, 2005), she has published rch papers. The World Travel and Tourism Council (WTTC), a global forum for business leaders in the travel and OMe Saat a currently employs approximately 220 million people and generates Ve sl ges Sa eRe Sea nts ace as Peet) te eee ee) eae een eae ie) GIES Mme ice 3 ng it as a necessity rather than aCe ae ur Naat ecaurauteececa Meena ea Pxololertte Roma Rel ac tae) As a consumer driven industry Frere tanto NC Z-Ta Yan gti] ian NS odd oleae a Seer rent ite} aie Tata ene aa) Ieee meee Lael