Bimbingan - SKSU - Tutorial: Google For Webmasters

Google for Webmasters
Your site and Google

Discovering Crawling Indexing Ranking and
Serving
Your content and Google
Getting pages in (and out) of Google’s index
Making your site accessible
…And smartly labeled
How Google discovers your site
Organic links

Add URL tool: http://www.google.com/addurl/

Sitemaps
Discoverability – Sitemaps
XML Sitemaps
Useful for:
o Dynamic content
o Websites with few incoming links
o Large archive of content pages
Provides Google with information on:
o When the site was last updated
o How often it changes
o The relative importance of pages on your site
http://www.google.com/support/webmasters/bin/answer.py?answer=40318
And http://www.sitemaps.org
Telling Google what not to index
You may wish to block from search engines…

o Private information
o Sections or pages “under construction”
Blocking options include…
o Robots.txt
http://www.google.com/support/webmasters/bin/answer.py?
answer=35302
o Meta tags
NOTE: Not to be used simultaneously to block the same set of pages.

Understanding accessibility
Accessibility is a critical component of web sites, enabling…

• Effective crawling by Googlebot
• Browsing and interacting on a mobile device
• Understanding of content by the sight-impaired
Accessibility and Googlebot
Googlebot is good at crawling text:

• HTML
• PDFs, docs, txts, etc

More challenging for Googlebot:
• Images and movies
• Dynamic and rich content: Flash, JavaScript, frames, or dynamically generated
URLs
Advice: View your site in a text-only browser:
Making your images more accessible
<img src=“googlebot.jpg” alt=“googlebot with flowers”>

“Googlebot -- what a dreamboat. It's like he knows us <head>, <body>, and
soul.”
• Describe the important content of each image in text

• Use alt-text
• Descriptive file names
Dynamic & media rich content suggestions
Design for accessibility Design with progressive

o Focus on users enhancement
o Multiple browsers o Navigation in HTML, then add
 Mobile phone your rich content
 Screen readers o Example: YouTube
For best uses of Flash:

http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html
For best uses of Ajax:

http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html
Importance of titles and descriptions
HTML Code:
<title>Google Webmaster Central</title>
Duplicate content
What is duplicate content?

Example: article and printer version of the site
Best practices:
o 301s
o Preferred domain feature
o Robots.txt file
For more helpful tips:

http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
Ranking – Relevance and importance
Sites listings are prioritized algorithmically according to pages’…

• Relevance
o Matching the search to the page
o Taking into account geography
o In some cases, considering a user’s web history
• Importance
http://www.google.com/technology
http://www.google.com/history
Pigeons
(http://www.google.com/technology/pigeonrank.
html)
Understanding PageRank
Now just one of more than two hundred ranking components

Based more upon quality (rather than quantity) of incoming and natural links
o Buying or selling links to pass PageRank is against Google’s Webmaster Guidelines
Best methods to increase PageRank:
o Create great content
o Participate thoughtfully in relevant communities online and offline
Fluctuations in PageRank and ranking
Rankings fluctuate!
(Hundreds of ranking signals, with over 450 updated last year alone)
o Algorithmic updates
o Changes in your site’s contents
o Changes in other sites’ contents
o Violation of Google Webmaster Guidelines
Keeping your site strong: Webmaster Guidelines
• Put yourself in your users’ shoes

• Treat Googlebot the same way as your human users (don’t cloak!)
• Make sure outgoing links point to relevant resources that reflect well on you
• Read our Webmaster Guidelines:
Google’s resources for webmasters
Google’s official blog, help center, discussion group, and beyond
Webmaster Central
• Tools
• Submit your content to Google
• Blog
• Help Center Documentation
• Discussion Group
Webmaster Central aims to provide relevant resources and tools to help

webmasters get the best experience with Google.
http://www.google.com/webmasters
Webmaster Tools – An insider’s view of your site
Google Webmaster Tools provides you a free and easy way to make your site
more Google-friendly. Using this tool, you and other site owners can:
• Get Google’s view of your

website and diagnose
potential problems
• See how your site is

performing
• Add a Sitemap
Webmaster Tools – Helping Google help you
• Communicate with Google

• Adjust crawl rates
• Delete outdated sitelinks
• Report spam and paid links
• File a reconsideration request
Webmaster Tools – Discover more
Learn how to use Webmaster Tools more in depth:

http://www.google.com/webmasters/edu/quickstartguide/index.html
Google Webmaster Central Blog
• The Google Webmaster Central Blog

• Official Google communications directed at
Webmasters
o Announcements
o New Features
o Information on indexing, ranking, guidelines
English: http://googlewebmastercentral.blogspot.com/
German: http://googlewebmastercentral-de.blogspot.com/
Chinese: http://www.googlechinawebmaster.com/
Google Webmaster Help Center
• Hundreds of articles in more than two dozen languages

• Getting started guides, tips, guidelines, and more
Google Webmaster Help Group
• The Webmaster Help Group can be

reached via the link in Webmaster
Central
• Experienced webmasters and
Googlers answer your questions.
16 languages supported as of July 2008:

English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish,
Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese
Google Webmaster Central
www.google.com/webmasters
Other useful tools and resources
Google offers many tools and products that can help you better
understand your site and enhance your users’ experiences.
o Create and share compelling content
o Gain a deeper understanding of your site’s visitors
o Get insight into your competitors and competitive space
Creating and sharing compelling content
Deeper understanding of your site’s visitors
Google Analytics
http://www.google.com/analytics/
o Discover where your visitors come from
o Learn how they interact with your site
Website Optimizer
http://www.google.com/websiteoptimizer/
o Test different combinations of site content
o Increase visitor conversion rates and
satisfaction
Research and keep track of your market
Trends – http://www.google.com/trends
Reader – http://www.google.com/reader
Alerts – http://www.google.com/alerts
http://www.google.com/options
Thank You

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Google for Webmasters

Your site and Google

You may wish to block from search engines…

NOTE: Not to be used simultaneously to block the same set of pages.

Accessibility is a critical component of web sites, enabling…

Googlebot is good at crawling text:

<img src=“googlebot.jpg” alt=“googlebot with flowers”>

• Describe the important content of each image in text

Design for accessibility Design with progressive

For best uses of Flash:

For best uses of Ajax:

What is duplicate content?

For more helpful tips:

Sites listings are prioritized algorithmically according to pages’…

Now just one of more than two hundred ranking components

• Put yourself in your users’ shoes

Webmaster Central aims to provide relevant resources and tools to help

• Get Google’s view of your

• See how your site is

• Communicate with Google

Learn how to use Webmaster Tools more in depth:

• The Google Webmaster Central Blog

• Hundreds of articles in more than two dozen languages

• The Webmaster Help Group can be

16 languages supported as of July 2008:

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