You are on page 1of 49

2006.10.02-2006.10.

15



http://www.bm.nsysu.edu.tw/seawoun/
Web2.0



Web2.0








Contents

/
/
/
/
/
/ !?

/
2.67


2006-09-29/



/
( shareholder activism)

MBA96

2006-09-29/
6
BenQ10
250
Siemens

9/28

insolvency
protection
BenQ Siemens

2006-09-28/
2006-09-28/ SK-II

2006



30%

22%



60

2006-09-27/

PSA(PSA Peugeot 2006-09-26/


Citron)1
9/25
5 60

3
200412
42
.mobi
2006-09-25/

.mobi9/25 2006-09-25/

(Korea

Exchange,KRX)6


HSDPA
2006-09-24/ 2006-09-15/
A14/ C7/

HSDPA
High Speed Downlink Packet
Access
9/22




80/20


economics of
abundance
/

MBA96


iTunesRhapsody




80%
20%


mass marketing
segment marketing
niche
marketing
/Anderson Chris
/

/2006-09-28

googleeBay




Stephen P. Robbins
Management



Joan
Magaretta 2003What
Management Is



Philip KotlerMarketing

ManagementKotler




In
Search of Excellence



tacit knowledge
Tom Peters
Beyond the Hype:
Rediscovering the Essence of
Michael Management
Polanyi1985 The Witch Doctors



Peter Drucker
Henry
Minzberg




2002







The Nature of Managerial
Work















Harvard Business
ReviewHBR


Mckinsey
2001 Quarterly
HBR
MBA

Harvard Business School
Working Knowledge,
http://workingknowledge.hbs.
edu

Soundview

Executive Book Summaries


EMBA



Amazon


PDCA


PlanDo
CheckAction

20011


20066

/
Unilever Foodsolutions Europe
Management Accountant
MBA90


, But never
Frankfurt
say never.






Pub hopping

Consultancy Report

20056
Johnson & Johnson

20061



/
Johnson& Johnson

MBA94


J&J



Johnson&Johnson
MBA






MBA96
MBA96

Loreal
TIC100

Loreal e-strat

Loreal L0real e-strat



1252,091 MBA96


Loreal E-Strat



E-Strat


E-StratE-Strategy


TIC100

TIC100


Loreal


96



EVIC
!!


TIC





TIC100


TIC



TIC





BP


TIC100





!?

5010



/


MBA96















Open our
mind

50
10


2006/10/20 ()


14:00-17:00

seawoun@gmail.com









MBA95
MBA96

http://www.bm.nsysu.edu.tw/seawoun/

You might also like