Presented By : Group 7

Monu Dihingia
Kaushik Ranjan
Kalla vijay
Manish Kumar Shahi
Devi Dutta
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Maruti Suzuki India Limited is a publicly listed automaker in India. It is a
leading four-wheeler automobile manufacture in South Asia.

Suzuki Motor corporation of Japan holds a majority stake in the company.

It was the first company in India to mass-produce and sell more than a
million cars.

Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon,

has an installed capacity of 3,50,000 units per annum, with a capability to
produce about half a million vehicles.

The company has a portfolio of 11 brands

 Maruti Suzuki is one of the India's leading automobile
manufacturers and the market leader in the car segment.

Until recently, 18.28% of the company was owned by the Indian

government, and 54.2% by Suzuki of Japan.

The company annually exports more than 50,000 cars and has
an extremely large domestic market in India selling over 730,000
cars annually.

Maruti 800 till 2004, was the India's largest selling compact car
ever since it was launched in 1983.
Market share
Sales Volumes
Competitors
Hyundai Motor India Limited
Tata Motors
Fiat
VW
Ford
Gm
Honda
Hindustan Motors
Mahindra & Mahindra
Toyota
 Production Milestones
• 1st vehicle produced, December 1983
• 1,00,000 vehicles produced by August, 1986
• 5,00,000 vehicles produced by June, 1990
• 10,00,000 vehicles produced by March, 1994
• 15,00,000 vehicles produced by April, 1996
• 20,00,000 vehicles produced by October, 1997
• 25,00,000 vehicles produced by March, 1999
• 30,00,000 vehicles produced by June, 2000
• 35,00,000 vehicles produced by December 2001
• 40,00,000 vehicles produced by April, 2003
• 45,00,000 vehicles produced by April, 2006
 ITS MAIN PRODUCT LINE

Maruti 800: Launched – 1983.

Maruti Omni: Launched – 1984.

Maruti Gypsy: Launched – 1985.

Maruti Alto: Launched – 2000.

Maruti Wagon-R: Launched – 2002.

Maruti Versa: Launched – 2003.

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 ITS MAIN PRODUCT LINE

Maruti Grand Vitara Launched – 2004.

Maruti Suzuki Swift: Launched – 2005.

Maruti Suzuki SX4: Launched – 2007.

Maruti Swift Dzire: Launched – 2008.

Maruti Suzuki A-STAR: Launched –

2008.

Maruti Suzuki Ritz: Launched – 2009.

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 Maruti Suzuki Swift
Production 2004–present

Assembly Manesar, India

Body style(s) 5-door hatchback

1.2L ,Petrol
Engine(s)
1.3L, Diesel

85bhp@6000rpm(Petrol)
Power (PS@rpm)
75bhp@4000rpm (Diesel)
4-speed automatic
Transmission(s)
5-speed manual

Price (Rs) 399,988 - 536,188

 6 P’S
P1 : Production Specifications

P2: Commercial Terms

P3: Methods Of Distribution

P4: Promotion

P5 :Internal Process

P6: People
 P1: Product Specifications
Engine
Type G13BB MPFI 16 Valve Gasoline
Cylinders -4
Displacement -1298 cc
Maximum Power -80 bhp (60 kW; 81 PS) @6000 rpm
Maximum Torque -103 N·m (76 lb·ft) @ 4500 rpm
Transmission Type -Five forward (all Synchromesh), One reverse

Brakes
Front -Disc
Rear -Drum

Tyres F78-15-4 PR 205/70R15

Fuel tank 40 L

 P2
Maruti suzuki pvt ltd , in par with competitors it has excellent
pricing strategy.

Air Cleaner Assy. &

Filter,

Brake Parts,
Body Fitting Parts,
 P3: Methods Of Distribution
Tier-2 supplier keeps inventory of raw material at the start of the production and
an inventory of component at the end.

Tier-1 supplier gets supply of components from tier-2 supplier,

Original equipment manufacturer (oem) gets sub-assembly from tier-1 supplier.

Inventory is maintained (oem’s warehouse, distributor’s warehouse and retailer’s

warehouse )

finally supply is made on demand.

All the stages are connected with internet, so informtion can transfer in seconds.
 P4: Promotion
PRINT MEDIA – Magazine (B2B today),Newspapers

Internet Sites - Trade Boss.Com, Ec21.Com

Personal Sellings

Events -Trade Fair ,Etc

 P5 :Internal Process
P5
prices highly competitive and doesn’t want to over-rely on single
vendor

Each and every vendor of the Maruti Suzuki manufactures every

component and sub-component bearing in mind the 'one-gram'
principle .

This is mainly aimed at reducing costs.

Eg .Lumax is currently busy in manufacturing its incandescent
light components lighter by a gram each.

According to MSIL, weight up to 2.6 kg is the target reduction per

car, which works out to Rs 50 per kilo in cost saving, and further
translates into savings of Rs 130 per car.
 
 P6: People
Chairman-
Mr. R. C. Bhargava
Managing Director and CEO-
Mr. Shinzo Nakanishi
Directors-
Mr. Manvinder Singh Banga
Mr. Amal Ganguli
Director and Managing Executive Officer (Production) -
Mr. Tsuneo Ohashi
Over more than 8000 employees work under MSIL
VENDORS OF MARUTI SUZUKI PVT LTD

Maruti Suzuki has 200-odd vendors

BIMETAL BEARINGS LTD., COIMBATORE

They manufacture Engine Bearings, Bushes and Thrust Washers.

AMALGAMATION VALEO CLUTCH LTD., CHENNAI

Leading manufacturer of Clutch Assemblies in India for the new
generation vehicles.

I.P. REPCO LTD., CHENNAI

A member of Amalgamations Group. Manufacturing Flywheel Ring Gears
for entire range of vehicle

KALYANI BRAKES LTD, PUNE

Manufacturers of complete brake systems for automotive applications
CONT.....

LUMAX INDUSTRIES LTD
Biggest manufacturers of Automotive Lights in India

PRICOL LTD, COIMBATORE

automotive instruments & speedometer cables in India.

FENNER INDIA LTD, CHENNAI

Largest manufacturer of Belts and Oil Seals in India
 Latest News
India’s largest carmaker Maruti Suzuki India has announced to phase out
its much talked Maruti 800 car model in 13 cities from April. Maruti 800 was
introduced in India in 1982 and since then, the model has been a brand
model for numerous customers.

Maruti Suzuki is considering to introduce the diesel version of its SX4 car.
Developed by Japanese and Italian automakers Suzuki and Fiat, Suzuki
SX4 is a compact car.

Maruti Suzuki India is planning to launch a new version of Alto, one of the
highest selling cars in India.The new model is said to have a bigger engine
with one-liter petrol engine.
BIBLIORAPHY

1.Maruti Suzuki’s official website.

-http://www.marutisuzuki.com/

2.SIAM(Society of Indian Automobile Manufacturer)

-http://www.siamindia.com/

3.Bussiness Today Magazine.

4.Business Standard.