Summer Project

Company: Reliance Communications

Project Title: To study the Retail channel of Reliance Communications.

Objective: To find out the satisfaction level of retailers selling Reliance products.

Details of Respondent (Retail shop owner)

 Name of the respondent: _______________________________________________

 Address of Shop:______________________________________________________
______________________________________________________
______________________________________________________

 Age: _____________

 Operating shop since: _________________________________________

 Contact No.: Mob. ___________________ / Off. ___________________

 Email Id: ___________________________________________________

Questionnaire to find out the satisfaction level of retailers selling Reliance products.

1. Do you sell Reliance products?

a) Yes
b) No

2. If yes, which products do you sell? (Please tick multiple options if applicable)
a) Prepaid sim card
b) Postpaid sim card
c) Reliance Landline
 d) Wireless Broadband Modem
e) Wireless CDMA 1x modem
f) Reliance Big TV
g) Prepaid recharge

3. What is the main reason you sell Reliance products?

a) High demand
b) High margin
c) Good service from distributors
d) Lucrative discounts and schemes from Reliance
e) If any other, please specify ______________________________________________

4. If you don’t sell Reliance products, which is the main reason for not selling Reliance
products?
a) Insufficient supply
b) Problems with distributor/wholesaler
c) Activation problems
d) After sales service issues
e) If any other, please specify ______________________________________________

5. Does Reliance provide you with schemes and discounts on its products regularly?
a) Yes
b) No

6. Which additional facilities does Reliance provide you?

a) Extra incentive
b) Gifts
c) Credit facility

7. Does your distributor provide prompt service to you?

a) Yes
 b) No

8. If no, which problems are you facing with distributor?

a) Distributor doesn’t provide products on time.
b) Rude behavior of distributor
c) If any other, please specify ______________________________________________

9. Do you get your commission/margin promptly from Reliance?

a) Yes
b) No

10.