“The tv ads show women attempting to purchase the chunky chocolate bar ~ but the only way they can do this is by glueing on fake beards, dressing up as builders with hard hats, and swaggering into comer shops asking (in deep, gruff, fake-male voice) for a ‘Yorkie please.’ In one ad, the large, bearded, super-gruff male shopkeeper ‘tests’ the woman to prove she is a man, by quizzing her on stereotypically male questions, thrusting a fake spider in her face to see if she ‘screams, and so on. He finally hands the bar over, but when he tells her that it really highlights the blue in her eyes, she gasps ‘really?’ and he snatches the Yorkie out of her hands and bites off a huge, masculine chunk in one go.” “The Yorkie ads, on tv and posters, used the slogans ‘It’s not for girls, ‘don’t feed the birds’, ‘not available in pink’ and ‘King size, not Queen size.’ Interestingly, the campaign even affected the design of the bar itself, seemingly intended to literally ‘stop women buying the bar in the real world. The ‘O’ in Yorkie has been altered into a ‘no go’ road sign, with a line cutting through a woman symbol. The bar also has the phrase ‘not for girls’ on it.” DO NOT FEED THE BIRDThis chocolate bar ‘yorkie’ attracts men in ways which will make the buyer feel more manly, also the chocolate bar suggests that the bar of chocolate is not made for girls therefore its more likely a man to walk in to a shop and buy the chocolate bar rather than a women. The chocolate bars style of text is bold rather than it being girly and flimsy which also suggests that its for big strong men — also the ‘o’ has a no women sign which makes it even more manly.