Background

Sex trafficking is a worldwide multi billion dollar industry

Affects more then 800,000 women and children a year

Occurs in over 137 countries

Becoming a problem in Canada

No specific laws against Sex Trafficking

 The Organization
Launched in January 2009
Campaign to raise awareness
20,000 followers

Goals
1.Produce feature documentary
2.Dominate Web on the issue
3.Fund safe houses around the world
4.Petition
 The Plan
Out of the Box Marketing Group
•Marketing through social media
•Perfect for HFTS

Create awareness about documentary screening through

•Facebook Event
•Posting poster on MySpace
•Personalized email
•Posters
 Demographics
Females 15-30

Students- high school, university, college

Young

Hip

Urban
 Communication Objectives
Inform and educate public

Updating website and blog

Encourage communication between followers through social media

Position HFTS as first source on issue of sex trafficking

fundraise
 Business Objectives
Generate an increase of 350 response rate from pervious screening

$5/ticket x 850 attendees = 4250

Estimated budget

Printing $0.86/Poster 18” x 24”

$0.86 x 200 =$ 172

 Desired Perception
Want pieces to represent target market

Casual tone and wording in letters

Design heavy graphics/posters

Edgy, shocking, thought provoking

Artsy
 Tone and Manner
Edgy- shocking ads that are thought provoking

Creative/arty- photography, graphic design

Educational- inform public

Current- design, lingo

Facebook Event
Page
Email