Strategies for Successful

Informative and
Persuasive Speaking
Purposes

Informative Specific Purposes

• Process as purpose (chronological;
topical)
• Policy as purpose
 Persuasive Specific Purposes
• “Gaining willing acceptance”
• State in infinitive form
KINDS
INFORMATIVE SPEAKING
• Reports
• Goodwill
• Briefings
• Instruction
PERSUASIVE SPEAKING
• Policy
• Procedure
• Fact (present/ past)
• Fact (future: strategic planning)
AUDIENCE ANALYSIS
Degrees of Interest and Attitudes
• Know their interests
• Look for their level of knowledge
• Look for hostility
• Take into account gender and ages
• Looking for agreements or disagreements
• Searching for commonalities
• Comparing (dis&)agreements
Occasion
Location(physical setting )
ORGANISATION
The Introduction (PAL)
The Body
• Informative Speaking
(topical; chronological; causal)
• Persuasive Speaking
• problem-solution-benefit
• problem-solution
The Summary
• Reiterates the said things
• Conclusions draw inferences from data
 SUPPORTS (Evidence, Data)

Examples
Illustrations
Statistics
Quotations, Testimony
Comparisons (Analogies)
Definitions
 Choosing the Support

Reliability
Credibility
Validity(truth)
Recency
Obtaining the evidence
Your scope(fact/opinion)
Clarity (generality/specificity)