Scribd Logo
Upload

Welcome to Scribd!

  • The Human Touch en

    Uploaded by

    gianandreaf
    5 views19 pages
    This document discusses the importance of conversation as a source of influence and as a tool for customer relationship management. It notes that conversation is a human process that should be driven by listening rather than algorithms. Effective conversation can provide insights into consumers and help companies determine the proper actions to take. Metrics are discussed as the most challenging goal for corporations to measure, as the value of conversation is difficult to quantify in the same way as traditional advertising or marketing campaigns. Overall, the document emphasizes that conversation is a human factor that companies should focus on in order to best serve their customers.

    Original Description:

    Buzzdetector approach to social media monitoring

    Original Title

    The Human Touch En

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses the importance of conversation as a source of influence and as a tool for customer relationship management. It notes that conversation is a human process that should be driven by listening rather than algorithms. Effective conversation can provide insights into consumers and help companies determine the proper actions to take. Metrics are discussed as the most challenging goal for corporations to measure, as the value of conversation is difficult to quantify in the same way as traditional advertising or marketing campaigns. Overall, the document emphasizes that conversation is a human factor that companies should focus on in order to best serve their customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views19 pages

    The Human Touch en

    Uploaded by

    gianandreaf
    This document discusses the importance of conversation as a source of influence and as a tool for customer relationship management. It notes that conversation is a human process that should be driven by listening rather than algorithms. Effective conversation can provide insights into consumers and help companies determine the proper actions to take. Metrics are discussed as the most challenging goal for corporations to measure, as the value of conversation is difficult to quantify in the same way as traditional advertising or marketing campaigns. Overall, the document emphasizes that conversation is a human factor that companies should focus on in order to best serve their customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    Conversation: sources of

    influence
    I won’t say that adv is dead

    I won’t claim you did miss the point

    I won’t tell you need a Web 2.0 guru


    From a letter to complain…
    …to TV audience …
    …to the web.
    Conversation: the new CRM
    Conversation: is there anything more
    human?
    From the conversation to
    knowledge

    and
    The most challenging goal for
    corporations?

    Metrics
    How much does
    it costs a Or better say
    conversation what is its
    between value?
    friends?
    ?
    Target or People

    Consumers or Clients

    Roi or Benefits
    Conversation is human so it has to
    be listening and not algorithms
    driven
    The human touch
    @Buzzdetector we believe in the huma factor

    Our monitoring platform and the data analysis


    process are built on this assumption
    Web Motori Sito/i

    Set di keyword

    Monitoraggio
    Report

    Consumers’ insight

    Azioni
    Web Motori Sito/i

    Set di keyword

    Monitoraggio
    Report

    Consumers’ insight

    Azioni
    Web Motori Sito/i

    Set di keyword

    Monitoraggio
    Report

    Consumers’ insight

    Azioni
    Web Motori Sito/i

    Set di keyword

    Monitoraggio
    Report

    Consumers’ insight

    Azioni

    You might also like