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Submitted by-
Group # E
Graham hall
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R The Five Generic competitive strategies

Some thing about Toyota Motors

Crafting and implement of Lexus Strategy

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with a strategic emphasis on  
   

Make an upscale product at a lower cost

i e customers more alue for the mone

  

 
  

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 best-cost provider¶s 
    comes

from
 
close rivals on key product attributes
and   them on price

Success depends on having the skills and capabilities

to

  


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Toyota Motor Company is a Japan based company

It has Low-cost & high quality leadership in motor vehicle

manufacturer.

Deal in low to medium price spectrum initially

Decided to introduce its new Lexus models





 




Designing high performance and upscale feature Lexus Models

Establish a new network of Lexus dealers

Using its relative lower manufacturing cost

Transferring its capabilities in making high quality Models at

low cost to premium quality Lexus Models at cost below other
luxury ±car makers
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R Toyota Motors could implemented this
strategy successfully because of its supply
chain management and low cost assembly
capabilities.