NESCAFE PUBLICITY PLAN

MONTH ARTICLE PARTICULARS AMOUNT

January WELLNESS - NESCAFE GENERIC Actual Cost
"COFFEE HELPS IMPROVE FOCUS METAL ALERTNESS IN Photography 7,000.00
EMERGENCY ROOMS" Writers Fee 10,000.00
by: Dr. Zeus Diaz

Topnotch medical consultant Dr. Zeus Diaz writes an essay on his

everyday life in the emergency room and how coffee helps him
address emergency cases by heightening his alertness and sharpening
his focus.
Total 17,000.00
January EXPERTISE
"SELECTING THE GOOD BEANS THAT WOULD BECOME NESCAFE" AVAILABLE MATERIALS

An overview of the grading and selection process of Nestle in

buying green coffee beans that would soon become every consumer's
favorite NESCAFE Classic. The article demonstrates the high quality
standards of NESCAFE.
Total
January SUSTAINABILITY
"INTALAN'S SUCCESS RENEWS BOHOL'S INTEREST IN COFFEE
FARMING" AVAILABLE MATERIALS

In 2007, Anthony Intalan underwent training at the NEDF for free.

Now, he owns 21 hectares of coffee farm. His success sparked
 renewed interest in coffee farming in Bohol, which used to be a
place that is abundant in coffee farms. He is role model for farmers
as NESCAFE continues to revitalize the coffee industry.
Total
February WELLNESS - COFFEE GENERIC Cost Estimate
"ANTIOXIDANTS IN COFFEE COMBATS HARMFUL EFFECTS OF Illustrations 15,000.00
OXIDATIVE STRESS TO YOUR BODY" ( Php 3,000.00 x 5)

A health story that explains what is oxidative stress and how

antioxidants found in coffee counteract it. Simple and easy
to understand illustrations will help the public understand the
whole process of oxidation stress.
Total 15,000.00
February EXPERTISE Cost Estimate
"THE MAGIC OF COFFEE DATING" Writer's fee 30,000.00

In time for Valentine's Celebration, a top sociologist writes a

delightful insightful essay on the magic of coffee in sparking romances.
The essay will underscore how coffee opens good conversations--the
first step in every love story.
Total 30,000.00
February SUSTAINABILITY
"NESTLE TO INTRODUCE NEW HIGH-YIELDING COFFEE VARIANTS
TO FILIPINO FARMERS" AVAILABLE MATERIALS

Nestle's agricultural office in Tours, France will bring to the

Philippnes a new high-yielding coffee variant that is a result of years
of research and expertise. Soon, Filipino cofee farmers would have
access to these planting materials

March WELLNESS - NESCAFE SPECIFIC Cost Estimate

"NESCAFE 3in1 SECOND COLLEGIATE ESSAY WRITING CONTEST" Prizes
(1st Place) 25,000.00
The second year of the Nescafe 3in1 Collegiate Essay Writing (1)Asus notebook
Contest. This time, college students will be encouraged to write (2nd Place) 15,000.00
about "Coffee and My Study Habits." Entries will be accepted starting (1)Ipod
 January and announcement of winners is in March 2010. (3rd Place) 7,500.00
(1)Nokia Cellphone
Coordnation Cost 20,000.00

Total 67,500.00
March WELLNESS - NESCAFE SPECIFIC (Tabloid) Cost Estimate
"NIGHT SHIFT SECURITY GUARD AT PULIS, MAS ALERTO SA KAPE" Talent fees
(Php 2,000.00 x 2 pax) 4,000.00
An article written in Filipino featuring a building security guard and
a policeman working on a night shift who depend on coffee's mental *Inclusive of Batch 1
alertness benefits to ensure that they do their job well.
Total 4,000.00
March EXPERTISE - Tabloid Execution Cost Estimate
"NESCAFE SAMALAMIG RECIPES, PATOK NA PATOK KAY JAYSON" Batch 1
Talent Fees 65,882.35
Batangueno comedian Jayson Gayza puts a new twist to his favorite (Gross of Withholding Tax & Net
NESCAFE Classic with the Samalang Recipes--the result are delicious of Value Added Tax)
ice blends that he truly loves. Photography,Preferred - Mla, 2-4 hrs 15,000.00
Hair & Make Up, 3-5 pax 12,500.00
Studio Rental 10,000.00
Food & Miscellaneous 10,000.00
Total 113,382.35
March SUSTAINABILITY Cost Estimate
"THE LEGACY OF MY FATHER AS A COFFEE FARMER"
Photo Coverage(Laguna/Half day) 10,000.00
A personal essay of one of the sons of coffee Farmer Apolonio Transportation (Van Rental) 5,000.00
Balamide who graduated summa cum laude from the University of Toll Fee 200.00
Santo Tomas this year. An inspirational story that upholds the legacy Food & Miscellaneous
of hard work and perseverance in the generations to come. (Php 250 x 3 meals x 2 pax) 1,500.00
Total 16,700.00
March SUSTAINABILITY - Tabloid Execution Cost Estimate

"DATING OFW, MAS KUMITA SA PAGSASAKA NG KAPE" Photo Coverage

(Davao/Half Day) 10,000.00
While many take their chances abroad, this former overseas Filipino Airfare
worker come home and pursue a more rewarding endeavor as a (Php 5,232.00 x 2 pax) 10,446.00
 coffee farmer. He confesses that he now earns more selling his green Terminal Fees
coffee beans than his previous tough job in the Middle East. (Php 200.00 x 2 pax x 2) 800.00
Van Rental 5,000.00
Accomodation
(Php 3,000.00 x 2 rooms) 6,000.00
Food & Miscellaneous
(Php 250 x 3 meals x 2 pax) 1,500.00
Total 33,746.00
Production Cost 297,328.35
Monthly PR Package (Inclusive of National and Provincial Coverage) (Php 450,000.00 x 3 months) 1,350,000.00
Total 1,647,328.35

Signed:

ANNALIZA C. VICENTE
Finance Manager

Conforme:

______________________________
(Signature over Printed Name)
Date:______________________