Professional Documents
Culture Documents
Play The Game You Can Win
Play The Game You Can Win
You Know
You Can Win
Introduction
• How can a few
pirates in small
boats capture
and hold huge
tanker ships
hostage?
Introduction
• How can a few
scattered people in
caves halfway across
the world instill fear in
the hearts of millions
of citizens in the
largest, most powerful
countries in the world?
What is the Secret?
• That's the secret of
the successful
underdog:
– Play the game you
know you can win,
even if it means
inventing it yourself.
Business Best Approach
• Entrepreneurs intuitively
understand that they
must play a game that
they know they can win
and they start their own
companies for exactly
this reason.
Important Question
• Large consulting
firms spend tens of
thousands of dollars
on glossy proposals
to clients.
• But is that what wins
the game?
Important Approach
• Perhaps what really wins is client
ownership over the project, and if you
sit with the client and design the
project with her, your one-page
proposal (that she, in effect, co-wrote
with you) will beat their hundred
pages every time.
• At a fraction of the cost.
• That's a game an independent
contractor can win.
Business Case
How did David Beat Goliah?
David knew
he couldn't win
a game of
strength against
strength.
David knew
He picked up 05 stones,
he was faster
dashed out of the packed
more agile, and
had better aim. and won the battle.
Business Case
How did David Beat Goliah?
Important
One side was at He found that the weaker
least 10 times side won almost 30% of
stronger than the time.
the other. A remarkable feat!
Business Case
Wars Around the World
The
Reason
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