Make it material

• Save 15% or more of your resources or time for

a year.
• Grow your sales or share of customers faster
than the market.
• Relying on routine processes and common
skills.
• Calling in an expert to solve it for u.
 Focus on the future
• Sorting out details of what happened in the past
• Determine blame and accountability for the
organization’s current circumstances
• Avoid the mistakes of the past and improve
current circumstances
• Choose a course that increases the possibility of
success
• Find the best way to turn a vision into reality
 Pursue a noble Purpose
• Make your fight about improving the lives
of the customers
• Motivate employees to go above or
beyond their ordinary responsibilities
• Generate plans that people throughout
the organization can embrace
Which fight should you take on?

• Three principles that will help you to

choose the right battles.