ASSIGNMENT

Name :: Managing Market

Hand in By 22/03/2010

Part A (1500 WORDS)

Select an organisation and discuss how the macroenvironment has influenced its
marketing decision making, for the last 12 months and how it is likely to influence its
future decision making.

Part B (1500 WORDS)

Using same organisation, discuss how the marketing mix is used by the strategist to
gain competitive advantage in its chosen sector.

Assignment guideline

Presentation: 10%
• Report format
• General Layout
• Structure, proper use headings
• English Structure, grammar, spelling and proof reading
• Proper use of Harvard system of fererencing and citation
• Consistency in referencing is an absolute must here to score

Research: (30%)
Here one should look for a wide range of research sources to optimise the objectivity
of the report:
• Reports with extensive relevant referenced research should score 70%
or above in this section
• Use academic resources
• Use of COMPANY INFORMATION SOURCES alone should be
penalised, commanding a maximum of 40% in this section.

Analysis: (30%)
Your analysis should draw upon your research. Use concepts, theoretical frameworks
and relevant models garnered from your sources in your answer. Be critical of others
explanations and develop your own where appropriate.

Content: (30%)