Organization Planning and Goal Setting [mre GF
Planning is the ongoing process of developing the business’ mission and objectives and
determining how they will be accomplished. Planning includes both the broadest view of the
organization, e.g., its mission, and the narrowest, e.g., a tactic for accomplishing a specific goal.
Planning is the first tool of the four functions in the management process. The difference
between a successful and unsuccessful manager lies within the planning procedure. Planning is
the logical thinking through goals and making the decision as to what needs to be accomplished
in order to reach the organizations’ objectives. Managers use this process to plan for the future,
like a blueprint to foresee problems, decide on the actions to evade difficult issues and to beat
the competition. (Bateman, Snell, 2007). Planning is the first step in management and is
essential as it facilitates control, valuable in decision making and in the avoidance of business
ruin.
HPO companies undertake a strategic planning exercise each year — reviewing their missions,
goals, and plans to meet environment changes or the expectation of important stakeholders
such as community, owners or stakeholders. Some also develop contingency plans for
unexpected circumstances and disaster recovery plans.
‘Special attention is given to goal setting, for that is where planning starts. The managers will
plan to help the organization achieve the goals set, with special attention paid to crisis
management planning.
Overview of Goal and Plan
Goal: A desired future state that the organization attempts to realize.
Plan: A blueprint specifying the resource allocations, schedule, and other actions
necessary for attaining goals.
Planning: The act of determining the organization's goals and the means for achieving
‘them. (What, When, Where, Who, How )
Legihimea
poh a, Gandy
fatenate, shen oodPurpose of Goals and Plan
Legitimacy
Anorganization’s mission describes what the organization stands for and its reason for
‘existence. It symbolizes legitimacy to external such as investors, customers and suppliers. A
strong mission also has impact on employment because they can identify with the ovwrall
purpose & reason for existence. For example, a Medtronic, a medical products company,
‘employee are inspired by the mission to “ alleviate pain, restoro health and extend life”.
Source of motivation and Commitment
Help motivate them by reducing uncertainty and clarifying what they should accomplish.
Guides to Action
{t's provides a sense of direction. They focus attention on specific targets and direct employee
efforts toward important outcomes.
Rationale for Decisions
Managers can leam what the organization is trying to accomplish. They can make decisions to
ensure that internal policies, roles, performance, structure, products and expenditures will be
made in accordance with desired outcomes. Decisions throughout the organization will be align
with the plan.
Standard of Performance
They also serve as performance criteria and standard of assessment.
Goak in Organizations
Organizational Mission
‘The organization's reason for existence. The mission describe the organization's values, aspirations, and
reason for being. Without clear mission, goals and plan may not take the organization in the direction it
needs to g0.
Mission Statement: _A broadly state definition of the organization's basic business scope and
‘operations that distinguishes it from similar types of organizations.
For example, UTM’ s mission ... To lead in the development of creative human resource and technology
in line with the aspirations of the nation.
Goals and Plans‘Strategic goals : Broad statements describing where the organization wants to be in the future; pertain
‘to the organization as a whole rather than to specific divisions or departments. Strategic goals are often
called official goals.
‘Strategic Plans: The action steps by which an organization intends to attain strategic goals. The strategic
plan is the blueprint that defines the organizational activities and resource allocations... in the form of
cash, personnel, space, and facilities required for meeting the targets. The purpose of strategic plansis
to tum organization goals into realities within that time period.
‘Asan example, a small company wanted to improve its market share from 15 % to 20% over the next,
three years. This strategic goal was pursued through the following strategic plans;
Allocate resource for the development of new competitive product with high growth potential;
Improve production methods to achieve higher output at lower costs;
Conduct research to develop alternative uses for current products & services.
octical Goats: Goals that define the outcomes that major divisions and departments must achieve in
‘order for the organization to reach its overall goats.
Tactical Plans: Plans designed to help execute major strategic plans and to accomplish a specific part of
‘the company’s strategy. Tactical plans typically have a shorter time horizon than strategic plan
Operational Goals: Specific, measurable result expected from department, works groups, and
individuals within the organization.
Operational Plans: Plans developed at the organization's lower levels that specify action ‘steps toward
achieving operational goals and that support tactical planning activities. The operational plan is the
department manager's tool for daily and weekly operations. Goals are stated in quantitative term, and-
the department plan describes how goals will be achieved. Schedules are an important component of
‘operational planning.
Criteria for Effective Goals
Specific and measurable
Goals should be expressed in quantitative term, such as increasing profits by 2%.
Cover Key Result Area
Goals cannot be set for every aspect of employee behavior or organizational performance; perhaps up
to 4 or 5 for any organizational department or job. KRA are those activities that contribute most to
company performance
Challenging but realisticWhen goals are unrealistic, they set employees up for failure and lead to decreasing employee morale.
Stretch goals are extremely ambitious but realistic goals that challenge employee to meet high standard.
Defined Time Period
For example, strategic sales goals could be a RM 165 Million target in year three.
Linked to Rewards
People who attain goals should be reward such as salary increase, promotions, and awards.
Planning Type and Performance
Management by Objectives(MBO)
MBO is a method of management whereby managers and employees define goals for every department,
project, and person and use them to monitor subsequent performance.
Dur major activities must occur in order for MBO to be successful;
Set Goals
What are we trying to accomplish? Setting goals involves employees at ell levels and looks beyond day-
to-day activities to answer this question. Mutual agreement between employee and supervisor creates
the strongest commitment to achieving goals. In the case of teams, all team members may participate in
setting goals.
Develop Action Plans
‘An action plan defines the course of action needed to achieve the stated goals. Both individuals and
department.
Review
A periodic progress review is important to ensure that action plans are working; whether we are on
reet or corrective action is necessary. The action plan can be changed whenever goals are not being
met.
Appraise Overall Performance
Carefully evaluate whether annual goals frave been achieved for both individuals and departments.
Success or failure to achieve goals can become part of the performance appraisal system and the
designation of salary increase or other rewards.Coro
Step 9: Review Progress
‘Appraise Performance
‘Sten 4: Appraise Overall
Contingency plan define company responses to specific situations, such as emergencies, setbacks, or
unexpected conditions.
“identify uncontroltable factors
can forecast the worst case scenarios
~develop contingency plan
‘Crisis management Planning
A special type of contingency planning is crisis management planning.
Planning in the New Workplace
Troditionat Approaches to Planning
Central Planning department: A group of planning specialists who develop plans for the organization as
‘a whole and its major divisions and departments and typically report directly to the president or CEO.
New workplace Approaches to Planning
‘Mangers works with planning experts to develop their goals and plans.
-start with a strong mission
-set stretch goats
-create a culture that encourages learning
design new roles for planning staff
se temporary task force
-Planning still starts and stops at the top