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  • Demographics

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    kaushikkumarpat
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    Demographics refer to the typical characteristics like age, income, education, and location of a company's customers. Psychographics consider customers' lifestyles, behaviors, interests, values and how they act. To understand both demographics and psychographics of its target audience, a company needs to conduct research through surveys of current and similar customers. Knowing customers' demographics and psychographics allows a company to effectively advertise by matching its media audience to its desired purchasers and avoid wasting money on ineffective marketing.

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    Demographics refer to the typical characteristics like age, income, education, and location of a company's customers. Psychographics consider customers' lifestyles, behaviors, interests, values and how they act. To understand both demographics and psychographics of its target audience, a company needs to conduct research through surveys of current and similar customers. Knowing customers' demographics and psychographics allows a company to effectively advertise by matching its media audience to its desired purchasers and avoid wasting money on ineffective marketing.

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    5 views1 page

    Demographics

    Uploaded by

    kaushikkumarpat
    Demographics refer to the typical characteristics like age, income, education, and location of a company's customers. Psychographics consider customers' lifestyles, behaviors, interests, values and how they act. To understand both demographics and psychographics of its target audience, a company needs to conduct research through surveys of current and similar customers. Knowing customers' demographics and psychographics allows a company to effectively advertise by matching its media audience to its desired purchasers and avoid wasting money on ineffective marketing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Demographics are the average or typical characteristics of the people who buy your products or services.

    Such

    characteristics include age, income, education, status, type of occupation, region of country, or household size.

    Demographics can also include the age of children, the status of home ownership, one's home value, and whether

    one's home is located in an urban or a rural location.

    Psychographics take this idea a step further: These include people's lifestyles and behaviors — where they like to

    vacation, the kinds of interests they have, the values they hold, and how they behave.

    To hone this information to fit your marketing needs, you will need to conduct research — survey people who have

    bought your products or those who use similar ones.

    You need to know both demographics and psychographics in order to advertise and sell your product effectively.

    You'll need to match the audience's characteristics of the media you choose with the characteristics of your desired

    purchasers. In that way, you won't loose precious dollars on wasted advertising and marketing.

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