STRATEGIES FOR IMPLEMEMTING WIRELESS CRM

• Mobile customers have less time at disposal

• Interested in convenience and reliability than graphics and infinite options
• Mobile CRM must be plain and simple

• While designing wireless CRM following must be taken care of

I. Basic function
II. Basic structure
III. Basic content
 BARRIERS TO (PRE) CRM

• Applying CRM concepts to business needs thorough dedication

• Problems-
I. Lack of definition
II. Poor leadership
III. Insufficient help from CRM vendors

BARRIERS TO WIRELESS CRM

• There are many constraints to implementing wireless CRM

I. Not enough customer demand

II. Large capital requirement
III. Meeting customer expectations