TATA MOTORS

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INTRODUCTION

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INTRODUCTION

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TATA MOTORS
 Tata Motors Limited is India's largest automobile
company, with consolidated revenues of Rs.70,938.85
Crores (USD 14 billion) in 2008-09.
 It is the leader in commercial vehicles in each segment,
and among the top three in passenger vehicles .
 The company is the world's fourth largest truck
manufacturer, and the world's second largest bus
manufacturer.

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TATA MOTORS CONT’D…
 Established in 1945, Tata Motors' presence indeed cuts
across the length and breadth of India.
 Over 4 million Tata vehicles ply on Indian roads, since
the first rolled out in 1954.
 TELCO entered the passenger car market, introducing
three multi-utility vehicles, "Tata Estate" and "Tata
Sierra" in 1991-92 and "Tata Sumo" in 1995-96.

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BRANDING AND STP

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INNOVATION
• TATA NANO – The 1 Lakh Car, People's Car

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INNOVATION
 THINKING OUTSIDE THE PATENT BOX

Customer Orientation.
 REFORGING THE SUPPLY CHAIN / MODULAR
DESIGN REVOLUTION
 Looking upstream, at suppliers.
 Looking downstream at the manufacturing and distribution chain.

 complete knock-down (CKD) kits to be assembled and serviced by local

assembly hubs
 shorten the go-to-market time

 Open Distribution Innovation

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PRICING
• Pricing Strategy:Tata Motors give a relative price
advantage as compares to its competitors. Determinants
are:
• Market Condition
• Costs incurred
• Profit percentage desired by the Co.
• Dealer Profit
• Alterations
• Discounts

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PROMOTIONS

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PROMOTION

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PROMOTIONS

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PROMOTIONS

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PLACE

 Channels of Distribution.

 Physical Distribution.

 Production units in India

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NO OF PLAYERS IN THE MARKET

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MARKET SHARE IN PASSENGER
VEHICLE MARKET

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COMPARISON

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SWOT ANALYSIS

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CURRENT SCENARIO
 Tata Motors reported its first annual loss in seven years
due to a slump in global demand and losses at JLR.
 But the situation has improved with 18% growth in total
sales at 48,054 units in July 09
 Problems in meeting working capital needs so seeking
guarantees from Indian state owned banks.

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INDIAN AUTO MARKET

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MARKET SHARE IN COMMERCIAL
VEHICLE

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INDIAN PASSENGER VEHICLE MARKET
 Current Market Size: 1.89 million units
 CAGR: 12%

 Expected to reach 3.75 million units by 2014

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STRATEGIC ALLIANCE
 Tata motors has strategic alliance with Fiat (2005), it has
set up an industrial joint venture with Fiat Group
Automobiles at Ranjangaon (Maharashtra) to produce
both Fiat and Tata cars.
 Tata Motors also distributes and markets Fiat branded
cars in India.

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ACQUISITIONS AND JV’S
 In 2004, it acquired the Daewoo Commercial Vehicles
Company.
 In 2005, Tata Motors acquired a 21% stake in Hispano
Carrocera.
 In 2006, it formed a joint venture with the Brazil-based
Marcopolo.
 In 2006, Tata Motors entered into joint venture with
Thonburi Automotive Assembly Plant Company of
Thailand.

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MAJOR ACQUISITION
 Tata Motors acquired Jaguar Land Rover(JLR) for $2.5
billion in march 2008.

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THANK YOU!

Kailas Salgame
Anitha
Bala Subramaniun
Bharthi Raja. 27
Sashank Puria