Retail Marketing Strategy

Alternatives
A retail marketing strategy refers to how a store and
its products sell goods to its target customers.
A retail marketing strategy is first outlined in a
business plan.
 Retail Marketing Strategy
Mass Retailers
e.g Sears , Montgomery Ward

Differentiator
e.g Department Stores and Discount Stores

Segmenter
e.g The Limited, Gap,
Cont……
Positioner

Nicher
e.g New Life Book-Stores, Playless Shoe Stores

Category Killer
e.g Home Depot, Blockbuster Videos
Retail Life Cycle
The retail life cycle
Innovation :
Accelerated Development :
Retail establishment is facing
Increasing competition
Increasing sales
Profit level - low to high
Maturity : Retail stores stops making progress and starts losing
ground.
Decline :
Retail establishment is facing
Losses in market shares
Profit level - low or negative
Retail Marketing Srategy modified
On the basis of product and stores
Convenience Stores + Convenience Goods =
Convenience Stores + Shopping Goods =
Convenience Stores + Specialty Good =

 Shopping Stores + Convenience Goods =

Shopping Stores + Shopping Goods =
Shopping Stores + Specialty Goods =

 Specialty Stores + Convenience Goods =

Specialty Stores + Shopping Goods =
Specialty Stores + Specialty Good =