PROJECT REPORT

ON

SATISFACTION MEASUREMENT OF SUJALA 19:19:19”

SUBMITTED TO

MGM’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH,

NAVI MUMBAI

BY

CHANDRASHEKHAR SUDHAKAR SONTAKKE

ROLL NO. 88

BATCH-B

UNDER THE GUIDANCE OF

Mr. V. V. SAMANT

MKT. MANAGER (CRM)

RASHTRIYA CHEMICALS & FERTILIZERS LTD, MUMBAI

IN PARTIAL FULFILLMENT OF THE REQUIREMENT

FOR THE COURSE

MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI

2009-10

Table of C O N T E N T S
Chapter No. Title Page No.
Declaration from student iii
Certificate from college iv

Certificate from Guide V

Acknowledgement vi
List of Tables viii
List of Graphs viii
Executive Summary ix
Environmental Policy x
I Introduction
1.1 Background of the study 1
1.2 Background of the topic 2
1.3 Organization profile
Industry Profile 4
Company Profile 5
1.4 Statement of the problem 11
1.5 Need of the study 11
1.6 Objectives of the study 12
1.7 Product Profile 13
1.8 Methods Of Awareness 18
1.9 District Profile 21
II Research Methodology 25
2.1 Research design 26
2.2 Primary data 27
2.3 Secondary data 27
2.4 Sample design 28
2.5 Instrument for data collection 28
2.6 Limitations 29
III Data Processing and Analysis 30-38
IV Findings 39
V Conclusions 40
VI Recommendations 41

Bibliography 42
Appendices /Annexure 43
A Questionnaire 43
B The technical details. 48
 DECLARATION

I, Mr. CHANDRASHEKHAR SUDHAKAR SONTAKKE

Hereby declare that this project report is the record of authentic work carried out by me during the
period from 1/05/2010 to 30/06/2010 and has not been submitted to any other University or Institute
for the award of any degree or any other purpose.

Signature

Name of the student:

Chandrashekhar S. Sontakke

Date
 CERTIFICATE

This is to certify that Mr. CHANDRASHEKHAR S. SONTAKKE of MGM’s Institute of

Management Studies & Research has successfully completed the project work titled
“ASSESSMENT OF BRAND AWARENESS AND CUSTOMER SATISFACTION
MEASUREMENT OF SUJALA 19:19:19” in partial fulfillment of requirement for the
completion MMS as prescribed by the University of Mumbai.

This project report is the record of authentic work carried out by him during the
period from 1/05/2010 to 30/06/2010 .

He has worked under my guidance.

Signature

Name

Project Guide (Internal)

Counter signed by

Signature

Name

Director

Date :
 TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Chandrashekhar Sudhakar Sontakke from MGM’s-IMSR, Navi
Mumbai, who is currently pursuing his Masters of Management Studies (MMS) was with
Rashtriya Chemicals & Fertilizers Ltd under the scheme of “Summer placements for the
students graduating from management institutes/ universities” from 1th may’10 to 30th
june’10.

During this tenure he worked on the project title “Brand awareness & customer satisfaction of
SUJALA 19:19:19” under control and guidance of undersigned.

Mr. Chandrashekhar Sudhakar Sontakke completed his project.

I wish him a long and successful career.

Signature

Mr. V.V. SAMANT

(Mktg. Manager CRM RCF Ltd)

 ACKNOWLEDEGEMENT

I owe a great deal to MGM’ INSTITUTE OF MANAGEMENT STUDIES &

RESEARCH, NAVI MUMBAI for laying the building blocks of logic and pragmatism in
our life. This report, in a way is a reflection of these values. The original traineeship segment
provided us with a unique opportunity of working with an organization.

I would like to express my earnest gratitude and thank to Dr. Ritu Bhattacharyya (Director)
for her support and kind blessings.

I am also thankful to our faculty guide Prof. Ashwini Arte for her encouragement and
guidance throughout the project.

I am highly indebted to Dr. Nayana Mendhi (Chief HRD Manager) and

Shri V.V. Samant Sir MM (CRM) for providing me with exceptional opportunity of
working for a dynamic organization like Rashtriya chemicals & fertilizers Ltd. I am very
grateful to Mr.S.C.Gajbhiye sir (MM Amt), Mr.A.B. Thakare Sir (AM), who guided me
in the project period.

Last but not the least, I would like to express my sincere thank to my parents, encouraging
friends and colleagues for their continues support.

I am also grateful to all of them who are directly or indirectly involved in driving this project
to a success.

Chandrashekhar S. Sontakke
 LIST OF TABLES

Chapter No Title Page No.

1. Units commissioned during 1966-70 8

2. Doses and Application of Sujala 15
3. Collection of analysis of soil samples 20
4. Main agriculture crops in the district 23
5. Details about Amravati District 24
6. Education level of the farmers 30
7. Land holding of the farmers 31
8. Fertilizers used by farmers 32
9. Parameter to purchase fertilizers 33
10. Awareness of promotion programme of RCF 34
11. Promotional programme attended by farmers 35
12. Place of purchase of Sujala 36
13. Farmers satisfied by Sujala 37
14. Farmers ready to pay for sheti patrika 38
 LIST OF GRAPHS

Chapter No Page No. Page No.

1. Education level of the farrners 30

2. Land holding of the farmers 31
3. Fertilizers used by farmers 32
4. Parameter to purchase fertilizers 33
5. Awareness of promotion programme of RCF 34
6. Promotional programme attended by farmers 35
7. Place of purchase of Sujala 36
8. Farmers satisfied by Sujala 37
9. Farmers ready to pay for sheti patrika 38
 EXECUTIVE SUMMARY

In today's competitive world while entering in the market it is a necessary to have good
knowledge of the potential of a particular market. Also it is necessary to retain the existing
customers apart from attracting new customers.
Rashtriya Chemicals and Fertilizers Ltd (RCF) is a well known name in Agri-Business. RCF
is symbol of quality and trust in Indian market. It is one of the most admired, fastest growing
company with focus toward diverse business like innovations, fertilizers, international
business arid 'chemicals. RCF has always been the Indian farmer's close friend wills special
emphasis on improving productivity through sustainable fanning. Its range of agro inputs and
services are spread across India's states through an extensive distribution network of loyal
.sad supportive dealers and retailers.
The primary objective was to assess Brand Awareness and Customer Satisfaction about
Sujala (19:19:19) A Foliar Spray, in Amravati district among the farmers.
The scope of the project was confined in Amravati district where many farmers have drip
irrigation in their field and few farmers have rain fed crops. Sujala 19:19:19 was appear to be
useful in these region as it requires less amount of water and still gives good results. It is
hoped that it will help the company to know about the awareness among the farmers about
Sujala 19:19:19 and improve upon the advertisement strategy accordingly. The project will
also help RCF to know about the satisfaction level.
The sampling method used was convenient sampling and data collected was mainly
Primary data through interview, personal contact, and questionnaire. Through analysis has
been done to depict the overall picture of the survey.
This study found that farmers are aware about Sujala 19:19:19 and also have good reputation
in the market. However some flaws have to be overcome to lead the market.
Finally some recommendations have been made to improve the sales and promotional
Activity.
 ENVIRONMENTAL POLICY

Rashtiya chemical Fertilizer Company Limited, Trombay are engaged in the manufacture of
fertilizers, chemical, petro-chemicals and printed circuit board with a mission of contribute in
the national development and we commit ourselves to :

o Ensure continues improvement in environmental performance of our works trough

proactive Environment Manage mental system.
o Comply with all applicable legal and regulatory environmental requirements.
o Enhancing the coal ash utilization for low cost constructional activities and recovery
of valuable products from wastes.
o Conversation of resources particularly fuel , lubricating oils, coal, rock phosphate,
water natural gas, electroplating chemicals and power by fixing and improving
consumption norms.
o Integrate the concept of cleaner production (pollution prevention, abatement and
effective waste disposal) in all managerial decisions for selection of technology,
contractor and suppliers and procurement of equipments.
o Ensure involvement of all employees and all contractors in effective implements of
environment management system through training and awareness.

We shall promote awareness among local community, suppliers

and contractors for creating and maintaining clean environment and make policy
available to public.