WELCOME TO THE DADY

RETAIL BRAND….
OWNERSHIP OF BIG BAZAAR
Big Bazaar’s journey began in
October 2001, when the
young, first generation
entrepreneur Kishore Biyani
opened the country’s first
hypermarket retail outlet in
Kolkatta (then Calcutta). In
the same month, two more
stores were added – one each
in Hyderabad and Mumbai,
thus starting on a successful
sojourn which began the
chapter of organized retailing KISHORE BIYANI
in India. (MD of Future Group)
 C H
U N
P NE
LI

“ IS SE
SASTA AUR
ACHA
KAHIN
NAHIN”
BRAND AMBASSADOR OF BIG BAZAAR

ASIN MS DHONI
 “Jo bazaar
mein milta
hai, woh sab
yahan milta
hai”
 Big bazaar
 Brief History
 The hypermarket chain was introduced in
India in 2001 by Pantaloon Retail (India)
Limited
 The first store in Kolkata
 Pantaloon retail India Ltd was incorporated
as Manz Wear private Ltd in the year 1987.
 It became a public limited company in 1991
and was renamed Pantaloon Fashion
Limited and then Pantaloon retail Ltd in 1999
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SOME FACTS AND THE
TARGET CUSTOMERS
 The management was aware that in retail size
mattered .
 The targeted large Indian middle class market
waiting to tapped.
 Big Bazaar – the discount store was launched
in the year 2001, to meet the aspirations of the
middle class. In the span of two years, it has
added a Food Bazaar and Gold Bazaar to its
range of offering
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 THE SISTER BRAND-
PANTALOON
 The company introduced the concept of
The Pantaloon Shoppe, an exclusive
men’s wear retail store which expanded
across India from 1994-1998. In the year
1997, Pantaloon moved a large format
lifestyle retailing with the launch of
“Pantaloons”, India’s family store

9
 The Strategy
 Saving is the key to the Indian middle class
consumer.
 The concept of “Bazaar”, As the store offers
large mix of products at a discounted price,
the name “Big Bazaar” was finalized
 The idea was to recreate a complete
bazaar, with a large product offering and
offer a good depth and width in terms of
range

10
CONTD…
 Price was the basic value
proposition at Big Bazaar.
 The Big Bazaar outlets sold
a variety of products at
prices, which were 5 to 60%
lower than the market price.
 The catch line “Isse sasta
aur acha kahin nahin”
emphasized this

11
 Selecting the location
 Number of out let- 104;

 Located at main city-tier

I & tier city-II;

 Area-10,000sq ft- 120000

sqft;

 High street area of city;

&

 Approachable
destination. 12
The Merchandise mix
 Large product mix offered by Big Bazaar
was the main attraction
 Big Bazaar stocked about 1,30,000
items in over 20 product categories.
 In the first year apparel accounted for 70
% of the off-take and the price was
largely responsible for the success.
 The prices ranged from Rs 99 to Rs 799

13
CONTD….
 Buying process for most of the
categories at Big Bazaar was largely
price driven

14
Food bazaar
 It stocked on an average, 10000SKU’s
and occupied 5,00square feet of retail
space. It was modeled on the Indian
mandi system where customer can feel,
touch, choose products
 The products sold were categorized as
1. Processed food& Non food(hungry kya)
2. Dry staples( golden harvest)
3. Wet staples(chill station)

15
CONTD…
 Hungry Kya contributes 60% of Food Bazaar
sales. This category includes a mix of
products from a large number of FMCG
companies and wide range of imported
products
 Golden harvest includes dry groceries like
rice, wheat, daal, spices. This contributes
30% of their sales
 Chill station includes fruits and vegetables
and contributes 10% of the sales

16
Why store design?
 It tells the customer what the store is all about
 It creates an image in the minds of customers
 It is the starting point of all marketing effort
 For a customer store needs to be easy to
navigate, it must appeal to his sensory
perceptions and must create a sense of
belonging, sense of relationship .
 The environment created in the retail store is a
combination of exterior look, store interiors,
the atmosphere in the store and the events
promotions and themes which form a part of
retail store

17
Elements of store
environment

18
 Exterior design
 It is a function of location of the store
site and other facilities like parking
and ease of access
 Store front is another important factor,
it should be inviting and it should have
good lighting and other facilities in
total it should entice potential
customers into the store.
 Big Bazaar Thrissur is ideally located
at the heart of Thrissur town half a km
distant from Thrissur round

PIC
19
CONTD…
 It is easily accessible either from
Shornur road or from Vadakkanchery
road
 It has got a spacious parking lot also
 It has got massive appeal, exterior look
justifies its name “THE BIG BAZAAR”

20
 Interior store design
 It is a function of aesthetics within
the store, the merchandise sold
within, the space used, and the
overall layout of the store
 Space planning –the amount of
space allocated within the store
 1.Location of various departments
 2. Creation of planogram
 3. Relationship of space to
profitability

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22
23
What are the private brands of BIG
BAZAAR ?
•TASTY TREAT ( Chips, namkeen, noodles.)
• DEGANCY (Denim wear, T-Shirts etc..)
•SHRISHTY (Traditional wear)
•BUFFLOW (Manz wear)
•LEECOPPER (Manz wear)
•NITE HOOD (Shoes)
•SHATARANJ (Manz wear)
What are the promotional strategies of
BIG BAZAAR?
•The main idea behind every effort is to make a
bulk purchase
•“Saal ke sabse saste 3 din”
•Hafte ka sabse sasta din “Wednesday bazaar”
•Exchange Offers.
•Advertisement (print ad, TV ad, radio)
•Brand endorsement by M.S Dhoni and Asin
•Point of purchase promotion
• Faida zones
 PROMOTION

08/20/11 Big Bazaar 26

How they motivate their employees to do
work more efficiently?

•Centralized training programs

(by FLDL Co.)
•Training need analysis.
•Motivational programs.
( in GURUKUL)
What are the pricing policies of BIG
BAZAAR

•PRICE COMPARISSION
•SWOT ANALYSIS
• PROVIDING THE LOWER PRICE
TO THE CUSTOMER
What they do whenever the customer get
angry or they don’t satisfied their
services?

 They try to satisfy their customers.

 They interact with their customers.
 They don’t argue with their
customers.
What is the procedure to get
the franchise of BIG
BAZAAR?
•NO FRANCHISE
•OWN COMPANY
•BRAND OF FUTURE
GROUP
 PRESENTED BY-
Ms. Alexandra
Ms. Manjula
batra
08/20/11 Big Bazaar 31