INTERNET

MARKETING
Submitted By:
Prakash Ravindran.
CONTENTS
 What is Internet Marketing.
 Company profile.
 Data collection Method.
 Findings or Outcomes.
 How the company benefited.
 Learnings.
 Suggestions.
INTERNET MARKETING ??
Internet marketing, also referred to as
i-marketing, web-marketing, online-marketing, Search
Engine Marketing (SEM) or e-Marketing, is the
marketing of products or services over the Internet.
COMPANY PROFILE

 Sister concern of Comquest, the leading Advertising

company of Delhi.

 Its Creative, Traditional & Non-traditional advertising

modules for brand innovation.

 It is an informative website about all the Discounts,

offers, Events, Brands and other details.

 It will be acting as resource full information to Mall

Management, Retailer, shoppers & other stakeholders.
SERVICES

 Celebrity Management.

 Outdoor Branding.

 Event Management.

 PR and Advertising.
OBJECTIVE
 To launch a website on malls in MUMBAI.

 To attract more and more visitors to this website.

 To build a brand.

 Enhance the image and reputation of the client

EXECUTION OF THE PROJECT

Phase 1: Field work.

 Identify the no. of malls in Mumbai.

 Various transport facilities available.

 No. of shops in the Mall.

 Mall Owner.
 TYPES OF ADVERTISING IN MALLS
PHASE 2
 Advocacy Advertising (spreading message).

 Comparative Advertising (Mobile Features).

 Cooperative Advertising (soft drink manufacturer & amusement

park ).

 Direct Advertising (flyers, letters, and postcards ).

 Informational Advertising (sport utility vehicles ).

 Product Advertising (specific soft drink).

 PRIMARY RESEARCH (QUESTIONNAIRE)
PHASE 3

 Do you do promotion of your shop??

 If yes through which medium??

 Do you have branches? How many??

 Where is your Head office??

 Do you like to make a promotion of your shop through YOUR

MALL GUIDE .COM?

 What are the footfalls (how many customers on an average do you

get)?
 HOW WEBSITE EARNS??

 PPC (Pay per Click).

 CPM(Cost per mile).

 PPS(Pay per sale).

 CPT(Cost per Time).

 CTR(Click through Rate).

FACTS AND FINDINGS

 70%
people are ready to advertise their malls through
YMG.

 No interested- due low profit generation and high rent.

Home Products About us Advertising Members Blogs Contact us

YOUR MALL GUIDE

Scrolling or Billing Advertisements

Banners Banners
A A
N N
D Select the D
Advertise area Advertise
ments OR ments

Enter the Pin

code
More Details

Latest Discounts and You Are the 100th Visitor

Offers Thank you
 SUGGESTIONS

 Promotion through other websites.

 Sponsor events.

 In website we can include latest offers, current events,

news headlines column.

 Offers discounts.
THANK YOU