Man at helm

• Four months prior to launch of the film a 40

member
• Reliance Media works employees
• full 360-degree campaign
• idiotsacademy.com
• Aamir Khan, the star of the film, travelled to
various parts
• 3 idiots modelled seats in
major multiplexes around
the country as a marketing
move.
• “All is Well” campaign by
Reliance
• Piracy problems were also
effectively handled
• released across 1,850
screens; overseas it opened
in over 360 screens
Aamir’s ‘rickshaw strategy’ for 3 Idiots
• walls of washrooms in
certain theatres-“you
are an idiot”
• A number of online videos of
trailers, promos, interviews
about the movie were
released on YouTube and are
getting huge popularity. The 
official trailer of 3 Idiots has
received nearly 452,953
views.
•  launch of a campaign “Sabse
Big Idiot” in collaboration
with Big 92.7 FM to find the
fourth Idiot, where listeners
are invited to showcase their
Idiocy.