 FMCG is the largest sector in India. So there are many, many players.

AMong the national players you have HUl the largest, P&G, Cadbury,
Pepsi, Coke, GSK, nestle, Dabur, Marico, Britannia, Parle, AMUL, Tata Tea
etc. The big regional players are CavinKare, Emami, Priya Gold, Medimix,
Amritanjum etc. Then you have the local players. The collective annual
turnover of the FMCG sector is around Rs 90,000 crore.

The comparitive analysis could be done around pricing (premium, vamue

for money, affordable), distribution model (C&FA, Distributors, wholesale
route or direct retail coverage), distribution reach (cities, big towns, small
towns, large villages, small villages), brand communication and activation
strategy (focus on ATL, BTL)
 There are many, many corporates involved in rural marketing today in
different industries and categories.

FMCGs: HUL, P&G, Dabur, Cavinkare, Britannia, Priya Gold, Medimix,

Nirma, Ghadi, ITC, Godrej etc, etc Durables: LG, Philips, Samsung, Nokia,
Videocon, Maharaja, Sumeet, Godrej etc, etc Services: Insurance - LIC,
ICICI, Max NewYork, HDFC etc; Banking & Financial services: All PSU
banks, ICICI, Microfinance institutions, Fullerton etc.

You will appreciate each of the companies has products in several

categories e.g HUL is in hair care (e.g shampoos, hair oil, creams), skin
care, fabric care, home care, foods and beverages etc. Similarly in the
durables category e.g. Philips is in TVs, audio systems, VCDs/DVDs, etc.
So it is difficult to give market shares in rural for each category, different
products and for each company. What would help you to know is that the
rural market now accounts for 54% of all India FMCG sales, 59% of
durable sales, 100% of agri input sales including tractors, 10% to 50% of
2 wheeler and 4 wheeler sales.