Format of brand study

1) Introduction about the brand mentioning the sales, market share.

2) Market segmentation-
a) In which segment does ur brand lie-bcg mtrix.
b) Major competitors
c) Current market situation of ur brand
d) Consumers segmentation- demographic, physiographic, behavioural
patterns etc.
3) Positioning strategy of ur brand in terms of prod. differentiation ,
channel, price & image.
4) Targeting customers
5) Product feautres
6) Pricing
7) Retailing
8) Distribution
9) Promotion & adv. Strategies
10) Product life cycle
11) SWOT analysis of ur brand
12) Future strategies including promotional, pricing, distribution,
retailing,innovation, new geographic locations packaging strategies-
anshoffs product grid matrix
13) Market tends
14) consumer attitudes
15) economic trends