Impact of MNP (Mobile Number Portability)

in India

SHABAJ DESAI
AGENDA

Objectives

Methodology

Analysis & Findings

Conclusion

Recommendation

Sources of Information
Objectives

 To comprehend the impact of MNP & its success or failure, in India.

 To analyze the factors that contribute to churn & its impact on various
operators
Methodology

Primary Data:-
•Questionnaire
Survey conducted through:
•Personal interactions

Secondary Data:
Collected from various websites
Sampling design & sample size

Sampling Population
Sampling Population comprises mobile users Residing in Mumbai.
Sampling Size
Sample size is 200 mobile users randomly selected.
Area of Research
Mumbai
Operators share of surveyed sample
Age group of the sample surveyed
Findings

 MNP awareness.

 Churn rate (considering the sample)

 Key areas contributing to churn .

MNP AWARENESS
People willing to churn
Key parameters

 Parameters contributing to churn .

 NETWORK

 CALL CHARGES

 SERVICE

 OFFERS & SCHEMES

Analysis of parameters for sample size

 Network was considered the most important parameter among all followed by
Tariffs.
Analysis of parameters for Reliance

In the case of reliance service is the key parameter responsible for churning .
OPERATOR WISE : AIRTEL

The analysis says that there is a major gap in Call charges and the Offers/Schemes in Airtel
Which gives an opportunity for other players (RELIANCE) to fill in the gap & Churn them
VODAFONE

Small gap identified in the call charges and the Offers/Schemes

 RELIANCE

Major gap identified in the service and the Offers/Schemes .

IDEA

Major gap identified in the call charges

DOCOMO

Major gap is identified only in the network in Docomo

Status with the current provider

Survey analysis depicts that 50% of the subscribers are unhappy with their
current operators which is also in sync with the number of people who have
opted to churn post MNP.
Operators preference post MNP
Recommendations For Reliance

 Reliance can churn customers by filling the gaps Identified –

 Airtel : (Call charges & Offers/schemes)

 Vodafone : ( Call Charges)

 Idea : (Call charges)

 Docomo : (Network)

 Reliance is rated very low on Offers/schemes even though they offer one of the
lowest packages ,this forces reliance to focus more on their marketing.
Conclusion

MNP will be a success in India, comparing it with the other countries where
the average success rate was around 55-60

As far as operators are concerned I can conclude that all operators have
strengths and weaknesses and with the roll out of MNP they will be highly
cautious in delivering their products and services to avoid churn.
 Sources of Information

Bibliography Webliography

1)www.trai.com
1)Marketing Management by
2)www.coai.com
Philip Kotler
2)Marketing Research by 3)www.indiainfo.com

Rajendra Nargundkar 4)www.google.com

5)www.airtel.in

6)www.vodafone.in
Limitations of the report

•Sample size is of 200 only, against the Mumbai base of 28M Sub.

•For a detailed analysis, further research needs to be undertaken.

•The sample population chosen is mostly the youth , so it does not depict the
complete scenario.