E-COMMERCE

MEANING

 E-commerce refers to the

sophisticated computer technology
which allows the commerce through
the electronic media. It is a
marketplace where business is using
information technology & networks to
securely transform their business
relationship for selling & buying the
goods & services.
 TYPES
 Business to consumers : means
performing any commerce activity by
utilizing open networks such as
internet, i.e. a system to provide
consumers with infrastructure for
purchasing & distributing products &
services.
example:-
on-line newspapers
weather forecasts
internal shopping malls
 Business to business- wholesale
purchasing & electronic data
interchange between the
businessman & business
partners. This take place
between companies.
examples :-
e-exchanges
e-market places
 Business to administration :-
business community interacts
electronically with public sector
organization.
example- tax returns
patent registration
Customer to customer:-
refers to e-commerce activities
which uses an auction style
model .it enables customer to
directly deal with each other.
example –
www. eBay. COM
www.amazon.com
 OBJECTIVES

 Development of business
relationship.
 Better customer services
 Getting more customers
 advantages

 Geographic boundaries no
longer exist.
 Cost reduced
 Reduces the need of holding
inventories
 Better relations with customers
&other business partners