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ACKNOWLEDGEMENT

It has been a great pleasure for us to work on this project. Our sincere thanks to Prof.
Tapan Kumar Nayak for giving us an opportunity to work on this project whereby we
were given an exposure to study the scope of celebrity marketing in India which
helped us to increase the span of our knowledge and developed our thinking on more
practical lines. We thank him for his guidance and support throughout the time when
we were working on this project. We express our sincere thanks to our friends who
encouraged us throughout this project and always with us.

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