The Bajaj Group is one of the leading business houses of India.

Its business interests span host of industries

such as automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel,
insurance, travel and finance. The Bajaj brand is well-known in over a dozen countries in Europe, South
America, the US and Asia. The Bajaj Group comprises 27 companies and its flagship company Bajaj Auto is
ranked as the world's fourth largest two- and three- wheeler manufacturer.

Bajaj Group was founded in 1926, at the height of India's movement for independence from the British.
Jamnalal Bajaj, founder of the group, was a close associate of Mahatma Gandhi. Jamnalal Bajaj's close
involvement in the freedom movement did not leave him with much time for his business. In 1942, his son
Kamalnayan Bajaj took charge of the business. He consolidated the group and diversified into various
manufacturing activities. Rahul Bajaj, the present Chairman and Managing Director of the group took reins
of the business in 1965. Under his leadership the group has achieved new heights and ranks among the top
10 business houses in India.

Bajaj Group Companies and their business interests:

• Bajaj Auto Ltd: Manufacturers of Scooters, Motorcycles and Three-wheeler vehicles and spare
parts thereof.
• Bajaj Electricals Ltd.: Manufacturers of electric fans, highmasts, lattice closed towers and poles,
etc. and marketing of electrical goods such as general lighting service lamps, special lamps, compact
fluorescent lamps, fluorescent tubes, luminaries, fans and electrical & non-electrical appliances.
• Mukand Ltd.: Manufacturers of stainless, alloy and special steels including carbon and alloy
steels, free cutting steels, semi-free cutting steels, leaded free cutting steels, cold heading quality steels,
spring steels including vanadium steels, high carbon steels; electrode quality steels, boiler quality steels;
wire rods,wires, castings, machine tools; E.O.T. and other cranes; bulk material handling equipment for
steel and other industries; specialist in major turnkey projects,highway construction and international
trading; real estate development.
• Bajaj Hindusthan Ltd.: Manufacturers of white crystal sugar and industrial alcohol.
• Maharashtra Scooters Ltd.: Manufactures of scooters.
• Bajaj Auto Finance Ltd.: Deals in financial services including hire purchase financing & leasing.
• Hercules Hoists Ltd.: Manufacturers of 'INDEF' brand materials handling equipments such as
triple spur gear chain pulley blocks, chain electric hoists, wire rope, electric hoists, travelling trolleys, EOT /
HOT / stores stacker cranes, roll-out racks.
• Bajaj Sevashram Pvt Ltd.: Involved in investment activities.
• Hind Lamps Ltd.: Manufacturers of GLS, fluorescent, miniature lamps and major components
such as glass shells, miniature and aluminium caps, lead glass, etc.
• Bajaj Ventures Ltd.: Involved in manufacturing and trading of power tools and manufacturing of
houseware and parts thereof.
• Bajaj International Pvt. Ltd.: Exporters of electrical fans, GLS lamps, fluorescent tubes, lighting
fittings, luminaries, household appliances and hoists.
• Hind Musafir Agency Pvt. Ltd.: Travel Agency.
• Mukand International Ltd.: Involved in trading of metals, steels and ferro alloys.
• Mukand Engineers Ltd.: Construction, fabrication and erection of industrial and infrastructural
projects and infotech business.
• Mukand Global Finance Ltd.: Financial services: fund based activities - loans and investments,
consumer finance, corporate finance. Fee based activities - investment banking, corporate advisory
services.
• Bachhraj Factories Pvt. Ltd.: Ginning and pressing of cotton bales at Wardha.
• Bajaj Consumer Care Ltd.: Manufacturing and trading of ayurvedic medicines, hair oil, tooth
powder, Shampoos, Pure coconut oil.
• Bajaj Auto Holdings Ltd.: Investment company.
• Jamnalal Sons Pvt. Ltd.: Investment and finance company.
• Bachhraj & Company Pvt. Ltd.: Investment company.
• Jeewan Ltd.: Investment company.
• The Hindustan Housing Co. Ltd.: Services company
• Baroda Industries Pvt Ltd.: Investment company
• Stainless India Ltd.: Manufacturers of stainless steel billets and flats etc.
• Bombay Forging Ltd.: Manufacturers of carbon, alloy and stainless steel closed die forgings for
automobile and general engineering applications.
• Bajaj Allianz General Insurance Company Ltd.: General Insurance Business.
• Bajaj Allianz Life Insurance Company Ltd.: Life Insurance Business.

Company Profile Presentation :

Company Profile Presentation

PRESENTED BY: :
PRESENTED BY: AVDHESH PATEL SOURABH MITTAL

Presentation Overview :
Presentation Overview COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND
QUALITY CONTROL RESEARCH AND development Bajaj eco spirit MARKETING STRATEGIES
FINANCIAL Overview SWOT ANALYSIS FUTURE GOALS local community development recognition
conclusion BIBLIOGRAPHY

Company History :
Company History

Bajaj History :
Bajaj History On November 29, 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation
Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained
license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In
1970, it rolled out its 100,000th vehicle. In 1977, the technical collaboration agreement with Piaggio of Italy
expired In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it
started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a
single financial year. Bajaj entered into a strategic tie-up with Kawasaki in late 1990s to enhance its product
line and knowledge up-gradation.

Human Resource Management :

Human Resource Management

Human Resource Concern :

Human Resource Concern The world's 4th largest two- and three-wheeler company live their brand by its
values of Innovation, Perfection, and Speed. They are distinctly ahead through excitement engineering.
Innovation is how they create the future. It is a value that provokes them to reach beyond the obvious in
pursuit of that which exceeds the ordinary. Perfection is how they set new standards.It is a value that
exhibits there determination to excel by endeavouring to establish new benchmarks all the time. Speed is
how they convey clear conviction.It is a value that keeps them sharply responsive, mirroring their
commitment towards there goals and processes.

Organisation Structure :
Organisation Structure Chairman & MD: Rahul Bajaj Vice Chairman: Madhur Bajaj Executive Director:
Sanjiv Bajaj Top: Rahul Bajaj Left: Madhur Bajaj, Right: Sanjiv Bajaj

PRODUCTION & QUALITY CONTROL :

PRODUCTION & QUALITY CONTROL CASTING & FORGING Crank Case Misc. Alu. Casting Misc nuts &
bolts Sheet plates Buffing & Heat treat. Machining Machining Buffing Cutting to size El. Plating Pressing
Minor ass. Engine testing Final assembly painting Engine ass. Chassis forming Weld/buff chassis forming
Wheel assembly Dispatch for sale Ht. Trt. & Grd. Bought out comp. Quality test.

PRODUCTS :
PRODUCTS

Timeline of new releases :

Timeline of new releases 1971 - Three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 -
Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1990 - Bajaj Sunny
1991 - Kawasaki Bajaj 4S Champion 1994 - Bajaj Classic 1995 - Bajaj Super Excel

Timeline of new releases :

Timeline of new releases 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Bajaj
Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit 2001 - Eliminator, Bajaj Pulsar 2003 -
Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke, Bajaj Discover
2005 - Bajaj Wave, Bajaj Avenger 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj
Kristal,Bajaj Pulsar 220 DTS-Fi, XCD 125 DTS-Si (Pronounced Exceed 125 DTS-Si)

QUALITY CONTROL :
QUALITY CONTROL Trust builds quality Quality builds satisfaction. Satisfaction builds relationships
Relationships builds trust We believe in….. A Tradition of Trust

Research & Development :

Research & Development
Research & Development :
Research & Development Bajaj Auto has a huge, extensive and very well-equipped Research and
Development wing geared to meet two critical organizational goals: Development of exciting new products
that anticipate and meet emerging customer needs in India and abroad Development of eco-friendly
automobile technologies The company has also been investing heavily in the latest, sophisticated
technologies to scale down product development lifecycles and enhance testing capabilities. Bajaj Auto R&D
also enjoys access to the specialized expertise of leading international design and automobile engineering
companies working in specific areas.

Eco Spirit :
Eco Spirit

Eco Spirit :
Eco Spirit They are committed for continual improvement of safety, occupational health & environment
performance & compliance with applicable safety, occupational health & environmental legislations,
regulations & other requirements. Create a proactive SHE management system that addresses significant
safety, occupational health & environment aspects related to activities, Products & services. Minimize the
generation of waste& conserve resources through better technology & practices for prevention of pollution.
Identify potential risks/hazards & follow safe work practices by using equipments, tools & personal protective
equipments as applicable. Promote SHE awreness amongst all who work for & on behalf of Bajaj Auto Ltd.
& motivate them to fulfil our commitments. They pledge towards creating & preserving a cleaner, healthier &
safe work environment.

Environmental Policy :
Environmental Policy Bajaj Auto Ltd., manufacturer of two and three wheeler vehicles is committed to
prevention of pollution, continual improvement of our environmental performance and compliance with all
applicable environment legislation and regulation.

Marketing Strategies :
Marketing Strategies Being the leading manufacturer of two & three wheelers market BAL(Bajaj Auto Ltd.)
has been providing the best of the class models at competitive prices. Most of the Bajaj models come
loaded with the latest features within the price band acceptable by the market. They regularly update the low
price bikes with the latest features like disk-brakes, anti-skid technology and dual suspension, etc.

Marketing Strategies :
Marketing Strategies BAL adopted different marketing strategies for different models, few of them are
discussed below: - Kawasaki 4S - First attempt by bajaj to make a mark in the motorcycle segment. The
target customer was the father in the family but the target audience of the commercial was the son in the
family. The time at which Kawasaki 4S was launched Hero Honda was the market leader in fuel-efficient
bikes and Yamaha in the performance bikes. The commercial of Kawasaki 4S had the punch line "Kyun
Hero" means "now what hero" which reflected the aggressiveness in the marketing front by the company.
Caliber - The focus for the Caliber 115 was youth. And though Bajaj made the bike look bigger and feel
more powerful than its predecessor its approach towards advertising is even more radically different this
time around. The teaser campaign and the emphasis on the Caliber 115 being a `Hoodibabaa' bike placed it
as a trendy motorcycle for the college-goers and the 25 plus executives both at the same time

Marketing Strategies :
Marketing Strategies Pulsar Discover Bajaj Auto's entire product portfolio, from the entry-level to the
premium, is being sold by the same dealers. The restructuring will involve separate dealer networks catering
to the urban and rural markets as well as its three-wheeler and premium bikes segments. Bajaj Auto also
plans to set-up an independent network of dealers for the rural areas. The needs of financing, selling,
distribution and even after-sales service are completely different in the rural areas and do not makes sense
for city dealers to control this.

Marketing Strategies :
Marketing Strategies

Marketing Strategies :
Marketing Strategies

Sales :
Sales
Sales :
Sales

Marketing Strategies :
Marketing Strategies

FINANCIAL OVERVIEW :
FINANCIAL OVERVIEW

Volatility :
Volatility

Slide 31:
Profit & loss account

Slide 32:
Share holding

Slide 33:
Dividend

Corporate Governance :
Corporate Governance It is defined as a set of systems, processes & principles which ensure that a
company is governed in the best interest of all stake holders. Bajaj Auto’s commitment to good corporate
governance practices predates the laws and mandates of the Securities and Exchange Board of India
(SEBI) and the stock exchanges. Transparency, fairness, disclosure and accountability have been central to
the working of the company, its management and its board of directors. The standing that the company
enjoys in the corporate world has as much to do with its reputation for integrity and transparency as with its
performance

Corporate Governance :
Corporate Governance Bajaj Auto set up its audit committee in 1987. Since then, the company has been
reviewing and making appropriate changes in the composition and working of the committee from time to
time to bring about greater effectiveness and to comply with various requirements under the Companies Act,
1956 as well as Clause 49 of the listing agreement. The current audit committee consists of the following
directors: S H Khan, Chairman D J Balaji Rao J N Godrej Naresh Chandra Nanoo Pamnani

SWOT Analysis :
SWOT Analysis StrengthS Highly experienced management. Extensive R & D focus. Widespread
distribution network. High performance products across all categories. WEAKNESSES Still has no
established brand to match Hero Honda's Splendor in commuter segment. Not a global player in spite of
huge volumes. Not a globally recognizable brand (unlike the JV partner Kawasaki)

SWOT Analysis :
SWOT Analysis OPPURTUNITIES Double-digit growth in two-wheeler market. Untapped market above 180
cc in motorcycles. The growing gearless trendy scooters and scooter market. Growing world demand for
entry-level motorcycles especially in emerging markets THREAT The competition catches-up any new
innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from
both the directions (Price as well as Cost) TATA Ace is a serious competition for the three-wheeler cargo
segment.

FUTURE GOALS :
FUTURE GOALS

FUTURE GOALS :
FUTURE GOALS Continuously launching bikes with new technologies like ‘Digital Twin Spark - Swirl
induction’ (DTS-Si) engine. Along with Renault they are ready to launch there new concept car ‘Bajaj lite’.

Local Community Development :

Local Community Development Jankidevi Bajaj Gram Vikas Sanstha Bajaj Auto’s Corporate Social
Responsibility towards the rural poor is carried out by a trust, Jankidevi Bajaj Gram Vikas Sanstha (JBGVS).
This trust was formed in 1987. JBGVS acts as a catalyst for development at the grass root level in 44
villages around Bajaj Auto plants in Pune and Aurangabad District. A project on Rural Education and
Information Network (REIN) is being implemented in 27 villages of Maval Taluka. This project imparts non
formal education to non school going and poorly performing school going children. JBGVS assist BPL
families to construct low cost houses under Indira Awas Yojana. As also help repair school rooms, old
structures and construct cowsheds / mangers, community centers etc

Local Community Development :

Local Community Development JBGVS also conduct classes for vocational training like tailoring, bamboo
craft, handicraft, making of greeting cards, mats, paper bags and assist computer training for Maharashtra
State-CIT examination. Samaj Seva Kendra was established in 1975 by Bajaj Auto and is part of JBGVS.
SSK provides facilities for social development of the residents of Akurdi, Nigdi and adjoining townships, with
the aim of improving their quality of life, through skill development training, hobby centre, nursery education,
health care, sports, music, dance and cultural programmes

RECOGNITIONS :
RECOGNITIONS BAL look to continuously improve there Products and services to compete with global
standards as new technologies are introduced at the blink of an eye. BAL obsession with perfection has
been recognized by various institutions such as Automotive Publications like Overdrive, BBC world wheel
awards, CNBC Autocar awards. Almost all the new bikes introduced by Bajaj in previous 5-6 years has been
awarded with the bike of the year award. It includes bikes like Pulsar, Discover, Eliminator & Platina

Conclusion :
Conclusion Bajaj is India’s largest automobile manufacturer. They firmly believe in providing the customer “
VALUE FOR MONEY,FOR YEARS” through there products & services. Quality, safety & service has been
given as much considerations as productivity, cost & delivery

BIBLIOGRAPHY :
BIBLIOGRAPHY www.bajajauto.com www.google.com www.moneycontrol.com www.wikipedia.com

Questions & Answers session :

Questions & Answers session

THANK YOU :
THANK YOU