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Bottom of Pyramid
Bottom of Pyramid
sustainability
In India till now the progress is due to the private sector growth invoked by the exponential rise of
middle class society with global aspiration. The growth till now much more deal with individual or
sectarian revolution (Gujuraties dominating diamond industry in world), Tamilians in IT, etc) rather than
due to the political or collective social growth.
But now this type of growth has reached its saturation. In order to achieve sustainable
growth, the grassroots level transformations are the essential ingredient. So future lies in proper
exploitation of bottom-of-pyramid (BoP) which prepares the field for next economic growth.
Everything is the play of demand and supply. So now who are becoming the player
of today in BoPB(Bottom of Pyramid Business), they will drive the future of India
Example Sunil Bharti Mittal was one of the first player in Mobile sector. And now Airtel is numero uno.
His recent endeavor is in Retail Business and his future strategy in Agreeculture which show his visionary
capability.