Anayat Ansari

RS1904B31
10906120

Future Group and Reliance ADAG brace for the ‘Big’ fight

Facts of the case

 Registration of name of Reliance Big Bazar
 Stiff opposition by the Future group regarding the registration of name
 Contention between the Reliance and Future group for the name of Big
Bazar
 Objection filed by the CEO of Future group against the Reliance

Key issues
 Biggest issue of the case is registration of name Big Bazar
 Name can create the confusion in minds of customer
 Objection by the BIYANI, the CEO of Future group

Alternative course or action

 Reliance should go for the other name
 Reliance can use the name Reliance Big Market

Evaluation of alternative course of action

Reliance wants to use the name Reliance Big Bazar because they are running much
business like Big FM, Big flick, Big music, but Future group using the name Big Bazaar
and they had the trade mark. According to Indian company act any company cannot
register with the name that can create the confusion in minds and the trade mark hold
by any other company of the similar name. So here Reliance should change the name
or they can use the name Big Market in the place of Big Bazar.

Recommendation of the best course of action

Where Reliance facing difficulties to get the trade mark for the name Big Bazar they
should to change the name or they should go for the partnership with the Future group,