BRANDING Vs Product

management

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 BRANDING
Branding is an important tool for marketers to create separate
identity for a company’s product. It is one of the common methods of
differentiating the product from competitor products in the
marketplace.
Business organisations use branding to build up brand loyalty

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 Product Management

• Planning activities related to the product or

product line like analyzing the market,
including the customers, competitors, and the
external environment, and turning this
information into marketing objectives and
strategies for the product

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 Whether product manager go
for branding
• Depends upon the Marketing
organizations:
• Product-Focused organizations
• Functionally-Focused organizations

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 Advantages of Branding
• Easy for the seller to track down problems and
process orders
• Provide legal protection of unique product features
• Branding gives an opportunity to attract loyal and
profitable set of customers
• It helps to give a product category at different
segments, having separate bundle of benefits
• It helps build corporate image
• It minimises harm to company reputation if the brand
fails

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 Disadvantages of Branding
• Sometimes the brand creative doesn't connect with
the target audience.
• branding tends to increase product price, and
eventually, may lead to decreased product quality.
• Branding can be very expensive because costs of
marketing and advertising tend to increase.

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