Presented By: Manish

Shilpi Mishra
Mamta Kumari
Sonu Gupta
Facts…
 About 2.4 billion mobile
phones have been sold around
the world last year and
globally there are more
phones than PC’s.
 World over 350 billion text
messages are exchanged
across the world’s mobile
networks every month.
 There are 10 million GPRS
users.
Would I be open to buying a brand
completely new to the market?
 Yes and Not sure/don’t
know= 34+21=55%

can be can be seen as

index of
opportunity for new
brands.
Why would I shift to a brand that is
completely new to the market?
Welcome…
 Maxx Mobile Communications Limited ("MAXX") is the
leading manufacturer of high performance mobile phone
batteries and mobile phone in India.

 The company was incorporated on January 1st 2004 under

the strong leadership of CMD Mr. Ajjay Agarwal.

 Manufacturing facility is located at Haridwar, Uttarakhand

where a variety & quality of battery and chargers are
produced.

 Large distribution network .

Contd …
 The company has started export of mobile phone
batteries to overseas market having huge demand
from various countries like Hong Kong, Africa,
SAARC, CIS and Middle East countries.

 Company has started marketing of mobile phone

under the brand name "MAXX" in the domestic
market which is supported by 21 branch offices.

 Strong customer support/service network across

India.
To be a leading world class Mobile Phone & Accessories
Manufacturing & Distribution company, providing the latest &
widest range of Wireless Products, Solutions, Technology &
Services.
To consistently manufacture and distribute High Quality
products with innovative research & design strategy,
integrated with state of the art technology.

To retain human capital by investing in various training

and welfare programs as well as offering conducive work
environment for self development and growth.

To maximize returns and offer consistent growth to its

stakeholders.
Marketing Strategy
 Maxx appointed Pawan Chaddha as a director
sales marketing(from march 2009 to till now).
 Launched National operation on sales,
distribution, marketing and customer care
for a range of branded mobile handsets and
accessories.
 Target market of semi urban people who wish
to have more features at low price.
Contd…
 To reach to customer mobile
phones are made available to all
leading mobile stores(mobile
store, next, hotspot, cellmall, e-
bazzar ).
 Fashiest of feature at affordable
price.
Advertising strategy
 Maxx appointed PICKLE and MPG
 Both the creative and media duties for the
brand have been won out of Mumbai, following
multi-agency pitches.

 Signed lead sponsorship deal with IPL

With DLF IPL 2010 began the company's 'Max
Karo' campaign, introducing yet another
player in an already cluttered market.
Dhoni is the brand ambassador of Maxx
mobile phone.
Quality and service at low price.
Loaded with features.
Series of three television commercials created
by Pickle Advertising featuring Dhoni.
Wide network of service centres.
Advertisement…
Branding…
 Brand Ambassador -M.S. Dhoni.
 Maxx believes in Pan-India presence due to
which they spend 50% of budget goes to
TV,route of brand building.
 Invested Rs.150 crore in the fiscal year 2009-
10.
 Looking at raising about 2500 crore in FY
2010-11.
 Investment in capacity expansion and brand
positioning activities.
Pricing…
 Mobile ranges between 1500-5000 with so
many features for example.
 Maxx MX475G
 Maxx MX475G is a GSM phone. Maxx
MX475G, a CandyBar mobile comes with a
great list of features.
 Most innovative Dual Sim phones that allow
users to clearly differentiate their personal
life from the professional mayhem. The easy
to use features augment the experience.
List Of Features
 Memory
 Extensible Memory 4 GB
 Power Management
 Battery NK 5C
 Talk Time Up to 4.5 hrs
 Standby Time Up to 130 hrs
 Capacity 1000 mAh
 Connectivity
 Bluetooth Available
 WAP Available
 GPRS Available
 Display
 Input Type Keypad
Contd…
 Display Type TFT
 Number of Colors 262K
 Voice Features
 Speaker Available
 Camera Type
 Megapixel
 MegaPixel 2
 Multimedia
 FM Radio Available
 Music Player Available
 Video Recording Available
 Messaging Features
 Email Available
 Special Features
 Dual Sim Available
Thank you……