priceline.

com
Online Travel Agency and purchase’s
bid

The priceline’s business model…

 Pionner online company that uses original

purchasing method
 It offers clients the chance to name their own price
that meet their needs…
 Makes it easy for our customers to find a great deal
by bidding
Targeted customer group

Leisure travelers

Managers
Senior executives
Customer services offered

 Name Your Own Price

 Large choice: airline tickets, hotel rooms, car
rentals, mortgages, long distance call.
 Accurate updated inventory
 VS.

  Offensive approach
Flexible system
  Dynamic reverse auction
Purchase that fits to clients need
 Visibility approach
  Consumers name their own price
Large and updated promotions
 Bugdet minded consumers
available  Clients have no or little brand
 Expected factors loyalty
 Unexpected factors
Customer communication methods

 Facebook
 Twitter
 Ihpone application
 Tv adds
 Comic videos available:
http://www.priceline.com/promo/shatner_pcln_negotiator.asp
Priceline’s partners

Hotel: Sites

 55 000 hotels
worldwide

 12 000 cities