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According to AMERICAN MARKETING

ASSOCIATION

Advertisement can be defined as “any paid form of

non-personal presentation or promotion of ideas
good or services by an identified sponser”

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 Create awareness
 Reach large audience
 Increase sales
 Change perception
 Job of sales force easier

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Ethics are the principles that govern the advertising

process.. Ethics would involve things like not
cheating on the consumer by giving wrong
information of the product and its features.

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 No loss to the country morality

 Religious ,morality of the people.
 Treasure sincerity and accuracy
 Do not deceive or cheat customer

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 Drugs and cosmetics act (1940)

 Drugs control act (1950)
 Prevention of food adulteration act(1954)
 Pharmacy act(1948)
 Price competition act(1953)
 Consumer protection act(1950)
 Copyright act(1957)
 Trademark and merchandise mark act (1958)

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 ETHICS PLAYS A MAJOR ROLE IN

ADVERTISING BECAUSE ADVERTISEMENT
LEAVES THE FIRST IMPERESSION ON THE
CUSTOMERS DUE TO WHICH THEY GET
CONVINCED AND USE THEM.