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m Swissair (Swiss Air Transport Company Limited)
was the former national airline of Switzerland.

m It was formed of a merger between Balair and Ad

Astra Aero (To the Stars), in 1931.

m For most of its 71 years, Swissair was one of the

major international airlines and known as the
"Flying Bank" due to the financial stability of the
airline, causing it be regarded as a Swiss national
symbol and icon.
m Founded 1920

m Destinations 150 including subsidiaries

m Company slogan The Spirit of Australia

Headquarters

m Key people: Leigh Clifford (Chairman), Alan Joyce

(CEO)

m Qantas Airways has a 31.9 per cent share of the

international market in terms of passengers carried
to and from the country.
m àost European Countries are smaller.

m Suffer Huge Loss

m Reject àembership with E.U

m Competition from Virgin, Easyjet and Ryanair

m Change in Goverment Policy in 1990.

m Foreign Ownership Allowed.

m Allow New Entry

m Refused to Ease policy

m To Enlarge its Business

m To Consolidate Existing Line of purchase

m To join an Existing or form a new Network

 Swissair Qantas

m 1. 30% fall in passenger m 1. Low cost

m 2. Insurance cost Rise m 2. Ansett Bankruptcy

m 3. Debt to Equity Rise, m 3. Debt to Equity close

4.68 to1.

m 4. Benefit of
m 4. Not able to provide Depreciation of
development funds currency.

5 Iraq war and SARS m 5. Rise in Share Price

m Should remove money from loss making airlines
after breakeven.

m Use same money in its own business to reduce

costs.

m They should focus on there core business rather

than non-core business.

m Swiss should look for member of E.U.

m Attractive scheme to fill 10% vacancy atleast to

cover cost.
m Good position.
m Capability to Raise Capital.
m Open for Business Traveler.
m Attract Tourist & Business people by providing new
packages.
m Increase its domestic shares.
m Take opportunity to extends routes from Australia to New
Zealand, Singapore and to the west coast of America.