Professional Documents
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Jess
Jess
Core benefit
Basic Product
Expected Product
Augmented Product
Potential product
Product Classifications
On Basis of Durability,Tangibility,and Use
Nondurable goods
Durable goods
Services
Shopping goods
Specialty goods
Unsought goods
Supplies and Business services
Product differentiation
Form
Features
Customization
Performance Quality
Conformance Quality
Durability
Reliability
Repairability
Style
Services Differentiation
Ordering Ease
Delivery
Installation
Customer training
Customer Consulting
Need Family
Product Family
Product Class
Product Line
Product Type
Brand
Item