Product

Anything that can be offered to a marketto satisfy a want or need,

including physical
goods,services,experiences,events,persons,places,properties,organizations,inf
ormations,and ideas
 Product Levels

Core benefit
Basic Product

Expected Product

Augmented Product

Potential product
 Product Classifications
On Basis of Durability,Tangibility,and Use

Durability and Tangibility



Nondurable goods
Durable goods

Services

Consumer goods classification




Shopping goods
Specialty goods

Unsought goods

Industrial goods classification



 Materials and parts

Capital items


Supplies and Business services
 Product differentiation


Form
Features

Customization

Performance Quality

Conformance Quality

Durability

Reliability

Repairability

Style
 Services Differentiation

Ordering Ease
Delivery

Installation

Customer training

Customer Consulting

Maintenance and repair

 Product Hierarchy


Need Family
Product Family

Product Class


Product Line

Product Type
Brand

Item