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IBM didn't do it. Coca Cola didn't do it. Even Sony didn't do it.

Global mega brands came to India but stayed international.

The first global brand to go desi? Spiderman! Peter Parker becomes Pavitr Prabhakar

Pavitr wears a traditional ndian dhoti and jootis, unlike Spiderman's body-hugging suit.

The Indian spiderman gets his powers after he is blessed by a Hindu holy man, not after being bitten by a radioactive spider.

Pavitra swings around the Taj Mahal, Gateway of India, and Qutab Minar, not New York.

Mary Jane Watson -- the lovely lass who steals Peter Parker's heart -- becomes Maya.

The desi Spider-Man will fight the Rakshasa and not the Green Goblin.

Coming in August: an Indian Spiderman - in India PS: The CEO of Gotham Comics, Spiderman's publisher, is Indian

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