Crispin Porter

+
Bogusky

Presented by
Dheeraj –
Santosh – 144
Ramesh – 139
Vinita – 158
Smita – 249
Introduction

 Advertising agency based in Miami and Boulder

 Member of publicly-traded MDC Partners(MDCA)

 Formerly known as Crispin Advertising and changed its

name to Crispin Porter and Bogusky in 1994.

 The company was founded in 1965

 It has additional offices in Los Angeles and London

Alex Bogusky says
• He wanted to change with the changing technology

• He wants CP+B to constantly evolve

• Wants to make it the best place to work in

• Believes that ours is a fresh way of looking at brand building

• Believes that it is the agency’s job to making the clients famous

• Believes in being successful yet humble

Clients
Burger king Coke Zero

Microsoft Best Buy

Volkswagen Domino’s Pizza

Mini American Express OPEN

IKEA Old Navy

Philips Scandinavian Airlines

Company Philosophy
 Well known for using Viral Marketing techniques

 Design Thinking + Doing

  Cultural + Consumer Research

Pillars for Brand Building
 The Subservient Chicken BMW Mini
Contd….
  Anti-smoking campaign TheTruth.com.
FORMAT OF STRUCTURING ADS
CLIENT NAME : BURGER KING

CPB ASSOCIATION SINCE : JANUARY 22, 2004

 STRATEGIC BRAND
ANALYSIS

CUSTOMER COMPETITOR SELF-ANALYSIS

BRAND IDENTITY SYSTEM

BRAND IDENTITY
SYSTEM

BRAND AS A BRAND AS A BRAND AS A BRAND AS A

PRODUCT ORGANISATION PERSON SYMBOL
 IMPLEMENTATION SYSTEM

BRAND IDENTITY
IMPLEMENTATION
SYSTEM

BRAND POSITION EXECUTION TRACKING

CPB CORE COMPETENCIES
 understand the mindset of people

 Clients products economical status in the market

 Using feedback and feed -forward control mechanisms in

their ads
Ads Worth watching
Awards
 Titanium Grand Prix : Cannes Lions International Advertising

Festival

 Interactive Agency : Advertising Age and Creativity

 O’Toole : Award for excellence, by American Association of

Advertising Agencies

 Grand Prizes : CLIOS, EFFIES, Kelly’s, OBIES, APG awards, and

the One Show

Conclusion

 Consistently redefined advertising and changed an entire

industry’s definition of the term "media.“

 Challenging, irreverent, hilarious, shocking, and always

compelling

 Great entertainment than advertising

 Advertising Creativity