 ‫א‬‫א‬‫א‬

ã¹]<gè…‚jÖ]æ<ËÖ]<Ýî×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
‫א‬‫א‬‫א‬‫א‬


‫א‬

٢٥٧
 ‫ ﺳﻮق‬٢٥٧ ‫א‬

‫א‬ 

 W،،‫א‬‫א‬،‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
  ‫א‬ ‫א‬  ،‫א‬   ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬ 
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬
  ‫א‬       ،‫א‬ ‫א‬‫א‬  
‫א‬  ‫א‬ ‫א‬ ‫א‬ ‫א‬ ‫א‬   ‫א‬    ،  
‫א‬،‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
     ‫א‬  ‫א‬   ،‫א‬   
 K‫א‬‫א‬،‫א‬‫א‬

? ?? ‫א‬?‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
،‫א‬،‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬

   W    ‫א‬ ‫א‬  ‫א‬    ‫א‬
 K‫א‬

 ‫א‬‫א‬‫א‬‫א‬      



       
  ‫א‬‫א‬‫א‬
ã¹]<gè…‚jÖ]æ<ËÖ]<Ýî×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
‫א‬‫א‬‫א‬‫א‬

‫א‬
‫א‬
 ‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬‫• א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬ J ١
K‫א‬ J ٢
K‫א‬ J ٣

K١٢W‫א‬‫• א‬
W‫• א‬
 K‫א‬ J ١
K‫א‬ J ٢
K‫א‬ J ٣
 W‫א‬ •
KEMicrosoft AccessFW‫א‬‫א‬‫א‬‫א‬‫ א‬J ١
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬J ٢
W‫א‬K‫א‬
Tables   ‫א‬‫א‬ •
Forms   ‫א‬ •
Queries  ‫א‬ •
Reports   ‫א‬ •
Charts  ‫א‬‫א‬ •

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬J 
‫א‬‫א‬‫א‬‫א‬Sales‫א‬
 W،
،،‫א‬W ‫א‬‫א‬ J ١
 K٢٠٠٤‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W ‫א‬‫א‬ J ٢
 K‫א‬،‫א‬
‫א‬،‫א‬W ‫א‬‫א‬ J ٣
K‫א‬،‫א‬
‫א‬‫א‬‫א‬W‫א‬‫א‬ J ٤
 K‫א‬،‫א‬‫א‬‫א‬‫א‬
‫א‬،‫א‬W‫א‬ J ٥
 K‫א‬،٢٠٠٤L١L٢‫א‬،٢٠٠٤L١L١
C‫א‬‫א‬‫א‬F‫א‬‫א‬‫א‬‫א‬‫א‬
،‫א‬‫א‬،‫א‬‫א‬
 ‫א‬E ‫א‬
‫א‬‫א‬‫א‬،‫א‬
‫א‬،‫א‬ ،،‫א‬
‫א‬،
 K‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 K‫א‬J 
 ‫א‬ E١F
‫א‬ Sales Database‫א‬
‫א‬‫א‬‫א‬E
 ‫א‬،‫א‬،‫א‬،‫א‬،F‫א‬
 K‫א‬
 ‫א‬‫א‬ E٢F
 K‫א‬‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬
 W،‫א‬‫א‬ J 
 K‫א‬‫ א‬−
K‫א‬‫ א‬−
K‫א‬‫ א‬−
K‫א‬‫ א‬−
K‫ א‬−
 W،‫א‬‫א‬ J 

K‫א‬ −
 K‫א‬‫א‬ −
K‫א‬ −
K −
 W،‫א‬‫א‬J 
 K‫א‬ −
K‫א‬ −
K‫א‬ −

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬J 
K‫א‬ −
K‫א‬ −
K‫א‬ −

 ‫א‬‫א‬‫א‬‫א‬ E٣F
 W،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 W،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬EF
 K‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬−
K‫א‬‫ א‬−
K‫א‬‫ א‬−
K‫א‬‫ א‬−
 W،‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬EF
‫א‬‫א‬‫א‬‫ א‬−
 K‫א‬
 ‫א‬‫א‬‫א‬‫ א‬−
K‫א‬
 W،‫א‬‫א‬‫א‬EF
‫א‬،‫א‬‫ א‬−
 K
‫א‬،‫א‬‫ א‬−
K
 W،‫א‬‫א‬‫א‬EF
 K‫א‬‫א‬‫ א‬−
K‫א‬‫א‬‫ א‬−
K‫א‬‫א‬‫ א‬−

-٤-
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬J 
 WE١J ١F
 ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬،‫א‬
 K٢٠٠٣J ١٩٩٥‫א‬‫א‬WEF
 E‫א‬F
‫א‬
‫א‬ ‫א‬
  

٣٩٠٠٠ ٧٠٠٠ ١٢٠٠٠ ٢٠٠٠٠ ١٩٩٥

٤٦٠٠٠ ٥٠٠٠ ١٦٠٠٠ ٢٥٠٠٠ ١٩٩٦

٤٨٠٠٠ ٩٠٠٠ ١٧٠٠٠ ٢٢٠٠٠ ١٩٩٧

٤٩٠٠٠ ٨٠٠٠ ١٥٠٠٠ ٢٦٠٠٠ ١٩٩٨

٤٩٠٠٠ ٢٢٠٠٠ ١٢٠٠٠ ١٥٠٠٠ ١٩٩٩

٧٠٠٠٠ ٨٠٠٠ ١٢٠٠٠ ٥٠٠٠٠ ٢٠٠٠

٦٦٠٠٠ ٦٠٠٠ ٣٥٠٠٠ ٢٥٠٠٠ ٢٠٠١

٩٣٠٠٠ ٢٠٠٠٠ ٢٨٠٠٠ ٤٥٠٠٠ ٢٠٠٢

٩٠٠٠٠ ١٨٠٠٠ ٣٠٠٠٠ ٤٢٠٠٠ ٢٠٠٣

-٥-
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬‫א‬ ‫א‬W‫א‬
 W‫א‬‫א‬‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
‫א‬‫א‬‫א‬‫א‬ E١F
 ‫؟‬٧٠٠٠٠
 ‫א‬‫א‬‫א‬‫א‬ E٢F
 ‫؟‬٧٠٠٠٠
‫؟‬٢٠٠٠‫א‬ E٣F
‫א‬‫א‬‫א‬‫א‬ E٤F
‫؟‬٢٠٠٣–٢٠٠٠
W‫א‬‫א‬‫א‬‫א‬‫א‬ E٥F
‫א‬ J
 K٢٠٠٠٠
‫א‬ J
 K١٠٠٠٠
‫א‬ J
 K٥٠٠٠
W٢٠٠٤‫א‬‫א‬ E٦F
 K٥٠٠٠٠‫א‬ J
K٣٠٠٠٠‫א‬ J
K٢٠٠٠٠‫א‬ J
K١٠٠٠٠٠‫א‬ J
‫؟‬‫א‬‫א‬‫א‬‫ א‬E٧F
‫؟‬‫א‬‫ א‬E٨F

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
‫א‬‫א‬‫א‬‫א‬ E٩F
 ‫؟‬٦٠٠٠٠
‫א‬‫א‬‫א‬‫א‬ E١٠F
 ‫؟‬٨٠٠٠٠
‫؟‬٢٠٠٠‫א‬ E١١F
–٢٠٠٠‫א‬‫א‬‫א‬  E١٢F
‫؟‬٢٠٠٣
W‫א‬‫א‬‫א‬‫א‬‫א‬ E١٣F
‫א‬ J
 K٢٠٠٠٠
‫א‬ J
 K١٠٠٠٠
‫א‬ J
 K٥٠٠٠
W٢٠٠٤‫א‬‫א‬ E١٤F
 K٦٠٠٠٠‫א‬ J
K٥٠٠٠٠‫א‬ J
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١٥F
‫؟‬‫א‬‫א‬‫ א‬E١٦F
 W‫א‬
  J ١
 WE١J ١F‫א‬‫א‬–
K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬‫ א‬J
KMicrosoft Access ‫א‬‫ א‬J

-٧-
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

E١J ١F‫א‬



 ‫א‬ J ٢
 W‫א‬E١J ٢F‫א‬
 KAccess‫ א‬J
K‫א‬‫ א‬J

E٢J ١F‫א‬

-٨-
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬E٣J ١F‫א‬
 K‫א‬W‫א‬‫א‬ J
K‫א‬ J

E٣J ١F‫א‬

‫א‬‫א‬ J ٣
 W‫א‬E٤J ١F‫א‬
K‫א‬‫א‬‫ א‬J
K‫א‬‫א‬ J

 E٤J ١F‫א‬

-٩-
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬E٥J ١F‫א‬
 K‫א‬‫א‬‫ א‬J
 K‫ א‬J
 E٥J ١F‫א‬

 WE٦J ١F‫א‬
 K‫א‬W‫א‬‫א‬، ‫א‬‫א‬ J
K‫א‬‫ א‬J
‫א‬‫א‬ J
،‫א‬‫א‬‫א‬‫א‬
K‫א‬

 E٦J ١F‫א‬

- ١٠ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٧J ١F‫א‬

 K‫א‬‫א‬‫א‬ J
KE١J ١F‫א‬EF J
K‫א‬،‫א‬‫א‬ J

 E٧J ١F‫א‬


 ‫א‬ J ٤
 ‫؟‬٧٠٠٠٠‫א‬‫א‬‫א‬‫א‬WE١F‫א‬
 K‫א‬‫א‬‫ א‬J
K‫א‬‫א‬‫א‬‫ א‬J
 E٨J ١F‫א‬

 WE٩J ١F‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬‫א‬ J
 K‫א‬
K‫א‬‫ א‬J
 K‫א‬‫א‬‫ א‬J

 E٩J ١F‫א‬



 WE١٠J ١F‫א‬
K J

 E١٠J ١F‫א‬

- ١٢ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١١J ١F‫א‬
‫א‬W‫א‬‫א‬‫א‬ ‫א‬‫ א‬J
 K‫א‬
K>٧٠٠٠٠‫ א‬J
 K‫ א‬J
 E١١J ١F‫א‬

 WE١٢J ١F‫א‬
 K‫א‬‫ א‬J
K١‫א‬W‫א‬‫א‬ J
K‫א‬‫א‬‫ א‬J
‫א‬‫א‬‫א‬‫א‬١‫א‬‫ א‬J
K٧٠٠٠٠
 E١٢J ١F‫א‬

- ١٣ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١٣J ١F‫א‬
 K٧٠٠٠٠‫א‬‫א‬‫א‬‫א‬١‫א‬J
 E١٣J ١F‫א‬


 ‫؟‬٧٠٠٠٠‫א‬‫א‬‫א‬‫א‬WE٢F‫א‬
 WE١٤J ١F‫א‬
 K١‫א‬‫א‬‫א‬‫א‬‫ א‬J
K<٧٠٠٠٠‫ א‬J
K‫ א‬J
 E١٤J ١F‫א‬

- ١٤ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١٥J ١F‫א‬
 K‫ א‬J
K٢‫א‬W‫א‬‫א‬ J
K‫א‬‫א‬‫ א‬J

 E١٥J ١F‫א‬


 WE١٦J ١F‫א‬
 K٧٠٠٠٠‫א‬‫א‬‫א‬‫א‬٢‫א‬‫א‬J 

 E١٦J ١F‫א‬





- ١٥ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١٧J ١F‫א‬
 K٧٠٠٠٠‫א‬‫א‬‫א‬‫א‬٢‫א‬J

 E١٧J ١F‫א‬

 ‫؟‬٢٠٠٠‫א‬WE٣F‫א‬
 WE١٨J ١F‫א‬
 K١‫א‬‫א‬‫א‬‫א‬‫ א‬J
‫א‬W‫א‬‫א‬‫א‬‫א‬‫ א‬J
K‫א‬
KZ٣٠L١٢L٢٠٠٠‫ א‬J

 E١٨J ١F‫א‬

- ١٦ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١٩J ١F‫א‬
 K‫א‬‫ א‬J
K٣‫א‬W‫א‬‫א‬ J
K‫א‬‫א‬‫ א‬J

 E١٩J ١F‫א‬

 WE٢٠J ١F‫א‬
 K٢٠٠٠‫א‬٣‫א‬‫ א‬J
 K٢٠٠٠‫א‬٣‫א‬ J

 E٢٠J ١F‫א‬

- ١٧ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫؟‬٢٠٠٣–٢٠٠٠‫א‬‫א‬‫א‬‫א‬WE٤F‫א‬

 WE٢١–١F‫א‬
 K١‫א‬‫א‬‫א‬‫א‬‫ א‬J
‫א‬‫א‬‫א‬‫א‬‫ א‬J
K‫א‬
KBetween 30/12/2000 - 30/12/2003‫ א‬J
K‫ א‬J
K‫א‬‫ א‬J
K٤‫א‬W‫א‬‫א‬ J
K‫א‬‫א‬‫ א‬J

 E٢١J ١F‫א‬

- ١٨ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٢٢J ١F‫א‬
 K٤‫א‬‫ א‬J
K٢٠٠٣–٢٠٠٠‫א‬‫א‬‫א‬‫א‬٤‫א‬ J

 E٢٢J ١F‫א‬


 W‫א‬‫א‬‫א‬‫א‬‫א‬WE٥F‫א‬
 K٢٠٠٠٠‫א‬ J ١
 K١٠٠٠٠‫א‬ J ٢
 K٥٠٠٠‫א‬ J ٣
 WE٢٣–١F‫א‬
 K١‫א‬‫א‬‫א‬‫א‬‫ א‬J
>Z٢٠٠٠٠‫א‬‫ א‬J
K>Z٥٠٠٠٠‫א‬‫א‬>Z١٠٠٠٠‫א‬
K‫א‬‫ א‬J
K٥‫א‬W‫א‬‫א‬ J
 K‫א‬‫א‬‫ א‬J

- ١٩ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E٢٣J ١F‫א‬

 WE٢٤J ١F‫א‬
 K٥‫א‬‫ א‬J
 K‫א‬‫א‬‫א‬‫א‬‫א‬٥‫א‬ J

 E٢٤J ١F‫א‬

- ٢٠ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬٥
 WE٢٥–١F‫א‬
 K‫א‬‫ א‬J
K‫א‬‫א‬‫א‬‫ א‬J

 E٢٥J ١F‫א‬

 WE٢٦J ١F‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫ א‬J
‫א‬‫א‬‫א‬‫א‬‫ א‬J
K‫א‬
K‫א‬‫א‬‫א‬‫א‬‫ א‬J

 E٢٦J ١F‫א‬

- ٢١ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٢٧J ١F‫א‬
 K‫א‬‫א‬ J
 K‫א‬‫א‬‫ א‬J

 E٢٧J ١F‫א‬

 WE٢٨J ١F‫א‬
 KW‫א‬‫א‬‫א‬‫א‬‫ א‬J
 K‫א‬‫א‬‫ א‬J

 E٢٨J ١F‫א‬

- ٢٢ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٢٩J ١F‫א‬
 KW‫א‬‫א‬‫א‬‫א‬‫ א‬J
 K‫א‬‫א‬‫ א‬J

 E٢٩J ١F‫א‬

 WE٣٠J ١F‫א‬
 K١W‫א‬‫א‬ J
 K‫א‬‫ א‬J

 E٣٠J ١F‫א‬

- ٢٣ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣١J ١F‫א‬
K‫א‬‫א‬‫א‬١ J

٣٠٠٠٠‫א‬،٥٠٠٠٠‫א‬W٢٠٠٤‫א‬‫א‬WE٦F‫א‬
 ‫؟‬٢٠٠٠٠‫א‬،

K١٢٠٠٤‫א‬‫א‬ J
 K‫א‬‫א‬‫א‬‫ א‬J

 E٣١J ١F‫א‬


 WE٣٢J ١F‫א‬
 K‫א‬‫א‬‫ א‬J
 K‫א‬‫א‬‫א‬ J

- ٢٤ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E٣٢J ١F‫א‬

 ‫א‬٦
 ‫؟‬‫א‬‫א‬‫א‬‫א‬WE٧F‫א‬
 WE٣٣J ١F‫א‬
 K‫א‬‫ א‬J
‫א‬‫א‬‫ א‬J
 K‫א‬
 E٣٣J ١F‫א‬

- ٢٥ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣٤J ١F‫א‬
‫א‬‫א‬‫א‬‫ א‬J
 K‫א‬‫א‬
‫א‬‫א‬‫א‬‫ א‬J
K‫א‬،‫א‬W‫א‬
 K‫א‬‫א‬‫ א‬J
 E٣٤J ١F‫א‬

 WE٣٥J ١F‫א‬
W‫א‬‫א‬ J
 K‫א‬،‫א‬
 K‫א‬‫א‬‫ א‬J

 E٣٥J ١F‫א‬

- ٢٦ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣٦J ١F‫א‬
 KW‫א‬‫א‬‫א‬‫ א‬J
 K‫א‬‫א‬‫ א‬J
 E٣٦J ١F‫א‬

 WE٣٧J ١F‫א‬
 KW‫א‬‫א‬‫א‬‫ א‬J
KW‫א‬‫א‬‫ א‬J
 K‫א‬‫א‬‫ א‬J


 E٣٧J ١F‫א‬

- ٢٧ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣٨J ١F‫א‬
 KW‫א‬‫א‬‫ א‬J
 K‫א‬‫א‬‫ א‬J

 E٣٨J ١F‫א‬

 WE٣٩J ١F‫א‬
 K‫א‬W‫א‬‫א‬ J
K‫א‬‫ א‬J

 E٣٩J ١F‫א‬



 WE٤٠J ١F‫א‬
 K‫א‬‫א‬‫א‬J

- ٢٨ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E٤٠J ١F‫א‬

 WE٤١J ١F‫א‬
 K‫א‬J

 E٤١J ١F‫א‬


 ‫א‬‫א‬٧

 ‫؟‬‫א‬‫א‬WE٨F‫א‬

- ٢٩ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٤٢J ١F‫א‬
 K‫א‬‫ א‬J
KPivotChart‫ א‬J
 E٤٢J ١F‫א‬


 WE٤٣J ١F‫א‬
K‫א‬‫ א‬J
K‫א‬‫ א‬J
 K‫א‬‫ א‬J

- ٣٠ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E٤٣J ١F‫א‬

 WE٤٤J ١F‫א‬
 K‫א‬،‫א‬W‫א‬‫ א‬J
 K‫א‬‫א‬‫ א‬J


 E٤٤J ١F‫א‬




- ٣١ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٤٥J ١F‫א‬
 K‫א‬‫א‬‫א‬ J
K‫א‬‫א‬W‫א‬‫א‬‫ א‬J
 K‫א‬‫א‬‫ א‬J

 E٤٥J ١F‫א‬

 WE٤٦J ١F‫א‬
،‫א‬W‫א‬‫ א‬J
 K‫א‬
 K‫א‬‫א‬‫ א‬J

 E٤٦J ١F‫א‬

- ٣٢ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٤٧J ١F‫א‬
 K‫א‬‫א‬W‫א‬‫א‬ J
 K‫ א‬J
 E٤٧J ١F‫א‬


 WE٤٨J ١F‫א‬
 K‫א‬‫א‬ J

 E٤٨J ١F‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٢J ١F
 W٢٠٠٢‫א‬‫א‬‫א‬‫א‬‫א‬

 K٢٠٠٢‫א‬WEF
 E‫א‬F
‫א‬
‫א‬ ‫א‬
  
١٥٠٠ ١٨٠٠ ٣٠٠٠ 
١٤٠٠ ١٧٠٠ ٣٥٠٠ ‫א‬
١٢٠٠ ٢٢٠٠ ٣٦٠٠ 
١٩٠٠ ١٩٠٠ ٣٨٠٠ 
٢٠٠٠ ٢٥٠٠ ٣٧٥٠ 
١٧٥٠ ٢٦٠٠ ٣٨٥٠ 
٢٠٠٢
١٧٥٠ ٢٨٠٠ ٤٠٠٠ 
٢٢٠٠ ٢٢٠٠ ٤٥٠٠ 
١٨٠٠ ٢١٠٠ ٣٩٠٠ 
١٩٥٠ ٢٧٥٠ ٣٨٥٠  
١٨٥٠ ٢٧٠٠ ٣٢٥٠  
٧٠٠ ٢٧٥٠ ٤٠٠٠  


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬

 E‫א‬‫א‬‫א‬‫א‬‫א‬WF

 ‫؟‬‫א‬ E١F
 ‫؟‬‫א‬ E٢F
 ‫؟‬‫א‬‫א‬ E٣F
 ‫؟‬‫א‬‫א‬ E٤F
‫؟‬‫א‬‫א‬‫א‬ E٥F
‫א‬‫א‬‫א‬‫א‬‫ א‬E٦F
‫؟‬٢٠٠٢

 E‫א‬‫א‬‫א‬‫א‬‫א‬WF

 ‫؟‬‫א‬ E٧F
 ‫؟‬‫א‬‫א‬ E٨F
 ‫؟‬‫א‬‫א‬ E٩F
‫؟‬‫א‬‫א‬‫א‬ E١٠F
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١١F
‫؟‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E١٢F
‫؟‬

- ٣٥ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣J ١F
 W٢٠٠٣‫א‬‫א‬‫א‬‫א‬‫א‬

‫א‬‫א‬٢٠٠٣‫א‬WEF
 E‫א‬F
‫א‬
‫א‬ ‫א‬
  
١٧٠٠ ٢٤٠٠ ٣٢٠٠ 
١٦٥٠ ٢٦٠٠ ٣٣٠٠ ‫א‬
١٦٠٠ ٢٧٥٠ ٣١٥٠ 
١٧٥٠ ٢٦٠٠ ٣٣٥٠ 
١٨٠٠ ٢٥٠٠ ٣٤٠٠ 
١٩٠٠ ٢٢٠٠ ٣٧٥٠ 
٢٠٠٣
١٣٠٠ ٢١٠٠ ٣٦٥٠ 
١٥٠٠ ٢٣٠٠ ٣٧٥٠ 
١٤٠٠ ٢٦٥٠ ٣٨٥ 
١٧٥٠ ٢١٠٠ ٣٥٠٠ 
١٠٠٠ ٢٩٥٠ ٣٦٠٠ 
٦٥٠ ٢٨٥٠ ٣٥٠٠ 


- ٣٦ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 K‫א‬‫א‬‫א‬٢٠٠٣‫א‬‫א‬‫א‬WEF
 E‫א‬F
‫א‬‫א‬
‫א‬ ‫א‬
‫א‬ ‫א‬ ‫א‬ ‫א‬
١٧٠٠ ١٦٠٠ ١٨٥٠ ٢٢٠٠  ٢٠٠٣
١٨٥٠ ٢١٠٠ ١٩٠٠ ١٧٠٠ 
٢٠٥٠ ١٩٥٠ ١٧٠٠ ١٣٠٠ 


 K٢٠٠٣‫א‬WEF
 E‫א‬F
‫א‬‫א‬
‫א‬‫א‬
‫א‬ ‫א‬ ‫א‬ ‫א‬
٥٠٠ ١٢٠٠ ٨٠٠ ١٠٠٠ 
٨٠٠ ١٠٠ ٥٠٠ ٧٠٠ 
٤٠٠ ٣٠٠ ٥٥٠ ٥٠٠ 
١٧٠٠ ١٦٠٠ ١٨٥٠ ٢٢٠٠ ‫א‬


 K٢٠٠٣‫א‬WEF
 E‫א‬F
‫א‬‫א‬
‫א‬‫א‬
‫א‬ ‫א‬ ‫א‬ ‫א‬
٥٠٠ ١٣٠٠ ١١٠٠ ٧٠٠ 
١٠٠٠ ٧٠٠ ٦٥٠ ٦٠٠ 
٣٥٠ ١٠٠ ١٥٠ ٤٠٠ 
١٨٥٠ ٢١٠٠ ١٩٠٠ ١٧٠٠ ‫א‬


- ٣٧ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 K٢٠٠٣‫א‬WEF
 E‫א‬F
‫א‬‫א‬
‫א‬‫א‬
‫א‬ ‫א‬ ‫א‬ ‫א‬
١١٠٠ ١٢٥٠ ٨٠٠ ٣٥٠ 
٩٠٠ ٦٥٠ ٧٠٠ ٦٠٠ 
٥٠ ٥٠ ٢٠٠ ٣٥٠  
 ٢٠٥٠  ١٩٥٠  ١٧٠٠  ١٣٠٠  ‫א‬

 W‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬

 E‫א‬‫א‬‫א‬‫א‬‫א‬WF

‫؟‬١٥‫א‬‫א‬‫א‬ E١F
‫؟‬٣‫א‬‫א‬‫א‬ E٢F
‫؟‬ E٣F
‫؟‬‫א‬ E٤F
‫؟‬‫א‬‫א‬ E٥F
‫؟‬‫א‬‫א‬ E٦F
‫؟‬‫א‬‫א‬ E٧F
‫؟‬‫א‬ E٨F
‫؟‬‫א‬ E٩F
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١٠F
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١١F
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١٢F

- ٣٨ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E‫א‬‫א‬‫א‬‫א‬‫א‬WF

‫؟‬‫א‬ E١٣F
‫؟‬‫א‬‫א‬ E١٤F
‫؟‬‫א‬‫א‬ E١٥F
‫؟‬‫א‬‫א‬ E١٦F
‫؟‬‫א‬ E١٧F
‫؟‬‫א‬‫א‬‫א‬ E١٨F
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١٩F
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E٢٠F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٢١F
‫؟‬٢٠٠٣‫א‬‫א‬‫א‬‫א‬ E٢٢F

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  ‫א‬‫א‬‫א‬
ã¹]<gè…‚jÖ]æ<ËÖ]<Ýî×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
‫א‬‫א‬‫א‬‫א‬

‫א‬
‫א‬
 ‫א‬

٢
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬‫• א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬ J ١
K‫א‬ J ٢
 K‫א‬ J ٣
 K١٠W‫א‬‫• א‬
W‫• א‬
 K‫א‬ J ١
K‫א‬ J ٢
K‫א‬ J ٣

W‫א‬ •


KEMicrosoft AccessFW‫א‬‫א‬‫א‬‫א‬‫ א‬J ٣

‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬J ٤
W‫א‬K‫א‬

Tables   ‫א‬‫א‬ •
Forms   ‫א‬ •
Queries  ‫א‬ •
Reports   ‫א‬ •
Charts  ‫א‬‫א‬ •



- ٤٠ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬J 
 W‫א‬
‫א‬‫א‬‫א‬‫א‬Ultimate Consumer‫א‬‫ א‬J ١
K‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬J ٢
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬J ٣
 K
K‫א‬‫א‬‫א‬‫ א‬J ٤
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬،‫א‬‫א‬
 ‫א‬J 
 ‫א‬E١F
‫א‬‫א‬Customer Database‫א‬
 K‫א‬‫א‬‫א‬‫א‬
 ‫א‬‫א‬E٢F
،‫א‬‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬
 W،‫א‬‫א‬‫א‬EF
 K‫א‬ -
 K‫א‬ -
K‫א‬‫א‬ -
K‫א‬ -
K‫א‬‫ א‬-
 W،‫א‬‫א‬EF
 K‫א‬‫א‬ -
K‫א‬‫א‬‫א‬‫א‬ -
K‫א‬‫א‬ -

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

K‫א‬‫ א‬-
 K‫א‬‫א‬‫ א‬-
 ‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬
 W،‫א‬Demographics‫א‬‫א‬‫א‬EF
 K‫ א‬−
K‫ א‬−
K‫ א‬−
K‫א‬‫ א‬−
K‫א‬‫א‬ −
K‫א‬ −
 W،Psychographics ‫א‬‫א‬‫א‬EF
 K‫ א‬−
K‫ א‬−
K‫ א‬−
 K‫א‬‫ א‬−
 K‫א‬‫א‬EF
 KEF
 ‫א‬‫א‬‫א‬‫א‬E٣F
 W‫א‬‫א‬‫א‬‫א‬
W
 ‫א‬‫א‬ EF
 ،‫א‬‫א‬
،‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬
K‫א‬


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬W‫א‬‫א‬ E
F
‫א‬‫א‬‫א‬
‫א‬‫א‬
 K
‫א‬‫א‬W‫א‬EF
‫א‬‫א‬‫א‬Preferences
 K‫א‬
‫א‬‫א‬‫א‬W‫א‬‫א‬EF
‫א‬‫א‬‫א‬‫א‬‫א‬
K
 ‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬J 
 WE١J ٢F
 W‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬WEF

‫א‬‫א‬ ‫א‬‫ א‬‫א‬

  ١١
  ١٢
  ١٣
  ١٤
‫א‬  ١٥
  ١٦
  ١٧
 ‫א‬ ١٨
     ١٩
     ٢٠
     ٢١
   ‫א‬  ٢٢
 ‫א‬    ٢٣
     ٢٤
   ‫א‬  ٢٥


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 K‫א‬‫א‬WEF
 E‫א‬F         
‫א‬  
‫א‬‫א‬ ‫א‬
   ‫א‬ ‫א‬

٢٠٠٠ ٣٠٠٠ ٤٠٠٠ ٢٠٠٤L١L٢١ ٢٠٠٤L١L١ ٦٤٠ ١١

٥٠٠ ٢٠٠٠ ٥٠٠٠ ٢٠٠٤L١L٢٥ ٢٠٠٤L١L٥ ٦٥٠ ١٢
١٠٠٠ ٢٥٠٠ ٦٥٠٠ ٢٠٠٤L١L٢٤ ٢٠٠٤L١L٤ ٦٦٠ ١٣
١٥٠٠ ٣٠٠٠ ٧٠٠٠ ٢٠٠٤L١L٢١ ٢٠٠٤L١L١ ٦٧٠ ١٤
٢٠٠٠ ١٥٠٠ ٦٠٠٠ ٢٠٠٤L١L٢٢ ٢٠٠٤L١L٢ ٦٨٠ ١٥
٥٠٠ ٥٠٠ ٣٥٠٠ ٢٠٠٤L١L٢٢ ٢٠٠٤L١L٢ ٦٩٠ ١٦
١٨٠٠ ١٥٠٠ ٤٥٠٠ ٢٠٠٤L١L٢٣ ٢٠٠٤L١L٣ ٧٠٠ ١٧
١٠٠ ١٢٠٠ ٤٨٠٠ ٢٠٠٤L١L٢٥ ٢٠٠٤L١L٥ ٧١٠ ١٨
٨٠٠ ٤٠٠٠ ٦٢٠٠ ٢٠٠٤L١L٢٨ ٢٠٠٤L١L٨ ٧٢٠  ١٩
١٤٠٠ ٢٨٠٠ ٩٠٠٠ ٢٠٠٤L١L٢٢ ٢٠٠٤L١L٢ ٧٣٠  ٢٠
١٠٠٠ ٢٠٠٠ ٦٠٠٠ ٢٠٠٤L١L٢٨ ٢٠٠٤L١L٨ ٧٤٠  ٢١
١٥٠٠ ٢٠٠٠ ٨٠٠٠ ٢٠٠٤L١L٢٧ ٢٠٠٤L١L٧ ٧٥٠  ٢٢
٢٠٠٠ ٣٠٠٠ ٤٠٠٠ ٢٠٠٤L١L٢٧ ٢٠٠٤L١L٧ ٧٦٠  ٢٣
١٥٠٠ ٣٥٠٠ ٦٠٠٠ ٢٠٠٤L١L٢٥ ٢٠٠٤L١L٥ ٧٨٠  ٢٤
١٠٠٠ ٢٠٠٠ ٨٠٠٠ ٢٠٠٤L١L٢٦ ٢٠٠٤L١L٦ ٧٩٠  ٢٥


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬‫א‬W‫א‬
 W‫א‬‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
 ‫؟‬ E١F
‫؟‬ E٢F
‫א‬‫א‬‫א‬ ‫א‬‫א‬ E٣F
 ‫؟‬
‫א‬‫א‬‫א‬‫א‬‫א‬ E٤F
‫؟‬
 ‫؟‬ E٥F
‫؟‬‫א‬ E٦F
‫؟‬ E٧F
‫؟‬ E٨F

 ‫א‬‫א‬‫א‬‫א‬‫א‬ E٩F
‫؟‬
‫א‬ E١٠F
‫؟‬
‫؟‬‫א‬

- ٤٦ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬‫א‬
‫א‬E١–١F‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬
 WE٢J ٢F
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬EF
‫א‬‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬

  ٠٢٨٨٥٥  ١٠٠١

  ٠٢٨٨١٥  ١٠٠٢

 ‫א‬ ٠٢٨٨٢٧ ‫א‬ ١٠٠٣

  ٠٢٨٨١٩  ١٠٠٤

  ٠٢٨٨٧٠  ١٠٠٥

 ‫א‬ ٠٢٨٨٦٥  ١٠٠٦

 ‫א‬ ٠٢٨٨٧١  ١٠٠٧

 ‫א‬ ٠٢٨٨٩٧  ١٠٠٨

 ‫א‬ ٠٢٨٨٨٠  ١٠٠٩

 ‫א‬ ٠٢٨٨٧٧   ١٠١٠



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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 K‫א‬‫א‬WEF
 E‫א‬F       
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬ ‫א‬
٥٠٠٠ ٢٠٠٤L١L٢٠ ٢٠٠٤L١L١ ١٠٠١ ٢٠١
٤٠٠٠ ٢٠٠٤L١L٢٠ ٢٠٠٤L١L١ ١٠٠٢ ٢٠٢
٤٥٠٠ ٢٠٠٤L١L٢٢ ٢٠٠٤L١L٢ ١٠٠٣ ٢٠٣
٦٠٠٠ ٢٠٠٤L١L٢٣ ٢٠٠٤L١L١ ١٠٠٤ ٢٠٤
١٠٠٠٠ ٢٠٠٤L١L٢٣ ٢٠٠٤L١L٣ ١٠٠٥ ٢٠٥
٨٠٠٠ ٢٠٠٤L١L٢٤ ٢٠٠٤L١L٤ ١٠٠٦ ٢٠٦
٧٠٠٠ ٢٠٠٤L١L٢٥ ٢٠٠٤L١L٥ ١٠٠٧ ٢٠٧
٦٥٠٠ ٢٠٠٤L١L٢٧ ٢٠٠٤L١L٧ ١٠٠٨ ٢٠٨
١٠٠٠٠ ٢٠٠٤L١L٢٨ ٢٠٠٤L١L٨ ١٠٠٩ ٢٠٩
٤٠٠٠ ٢٠٠٤L١L٢٨ ٢٠٠٤L١L٨ ١٠١٠  ٢١٠
 K‫א‬‫א‬WEF
 E‫א‬F       
‫א‬
‫א‬ ‫א‬
  
٥٠٠٠ ١٠٠٠ ١٢٠٠ ٢٨٠٠ ٢٠١
٤٠٠٠ ١٠٠٠ ١٠٠٠ ٢٠٠٠ ٢٠٢
٤٥٠٠ ٥٠٠ ١٥٠٠ ٢٥٠٠ ٢٠٣
٦٠٠٠ ١٠٠٠ ٢٠٠٠ ٣٠٠٠ ٢٠٤
١٠٠٠٠ ١٠٠٠ ٣٠٠٠ ٦٠٠٠ ٢٠٥
٨٠٠٠ ٢٠٠٠ ١٠٠٠ ٥٠٠٠ ٢٠٦
٧٠٠٠ ١٨٠٠ ١٢٠٠ ٤٠٠٠ ٢٠٧
٦٥٠٠ J ١٥٠٠ ٥٠٠٠ ٢٠٨
١٠٠٠٠ ٢٠٠٠ ٢٠٠٠ ٦٠٠٠ ٢٠٩
٤٠٠٠ ١٤٠٠ ١٦٠٠ ١٠٠٠  ٢١٠

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬‫א‬‫א‬‫א‬‫א‬ W‫א‬
 W‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF

‫؟‬‫א‬‫א‬‫א‬ E١F
‫?؟‬?‫א‬ E٢F
‫؟‬١٠٠٦‫א‬‫א‬ E٣F
‫؟‬١٠٠٨‫א‬‫א‬‫א‬ E٤F
 ‫؟‬‫א‬ E٥F
‫؟‬‫א‬‫א‬ E٦F
‫؟‬‫א‬‫א‬ E٧F
 ‫؟‬،‫א‬،W‫א‬‫א‬ E٨F
‫?؟‬?‫א‬ E٩F
‫؟‬١٠٠٤‫א‬‫א‬ E١٠F
‫؟‬١٠٠٥‫א‬‫א‬‫א‬ E١١F
‫؟‬‫א‬ E١٢F
‫؟‬‫א‬‫א‬ E١٣F
‫؟‬‫א‬‫א‬ E١٤F
‫؟‬‫א‬‫א‬ E١٥F
‫؟‬‫א‬‫א‬ E١٦F
‫؟‬‫א‬‫א‬‫א‬‫ א‬E١٧F
‫؟‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١٨F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١٩F

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣J ٢F
‫א‬‫א‬
‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬‫א‬‫א‬
 K‫א‬WEF
‫א‬‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬
‫א‬  ٠٤٥٥٦٦  ١٠١
‫א‬ ‫א‬ ٠٤٥٥٨٨  ١٠٢
‫א‬  ٠٤٥٥٧٧ ‫א‬ ١٠٣
‫א‬ ‫א‬ ٠٤٥٥٨٥  ١٠٤
‫א‬  ٠٤٥٥٦٥  ١٠٥
‫א‬ ‫א‬ ٠٤٥٥٧٢  ١٠٦
‫א‬  ٠٤٥٥١٤  ١٠٧
‫א‬ ‫א‬ ٠٤٥٥٢٧  ١٠٨
‫א‬  ٠٤٥٥٢٨  ١٠٩
‫א‬ ‫א‬ ٠٤٥٥١٣  ١١٠
‫א‬ ‫א‬ ٠٤٥٥٣٨  ١١١
‫א‬ ‫א‬ ٠٤٥٥٥٢  ١١٢
‫א‬ ‫א‬ ٠٤٥٥١١  ١١٣
‫א‬  ٠٤٥٥٩٠ ‫א‬‫א‬ ١١٤
‫א‬  ٠٤٥٥٤٤  ١١٥


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬‫א‬WEF
 E‫א‬F       
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬ ‫א‬

٢٠٠٠٠ ٢٠٠٤L٤L١ ٢٠٠٤L٣L١ ١٢٢٠ ١٠١

١٨٠٠٠ ٢٠٠٤L٤L٣ ٢٠٠٤L٣L٣ ١٢٢١ ١٠٢

١٥٠٠٠ ٢٠٠٤L٤L٤ ٢٠٠٤L٣L٤ ١٢٢٢ ١٠٣

٢٥٠٠٠ ٢٠٠٤L٤L٤ ٢٠٠٤L٣L٤ ١٢٢٣ ١٠٤

٢٨٠٠٠ ٢٠٠٤L٤L٤ ٢٠٠٤L٣L٤ ١٢٢٤ ١٠٥

١٤٠٠٠ ٢٠٠٤L٤L٥ ٢٠٠٤L٣L٥ ١٢٢٥ ١٠٦

١٦٥٠٠ ٢٠٠٤L٤L٥ ٢٠٠٤L٣L٥ ١٢٢٦ ١٠٧

٢٠٠٠٠ ٢٠٠٤L٤L٦ ٢٠٠٤L٣L٦ ١٢٢٧ ١٠٨

٢٢٠٠٠ ٢٠٠٤L٤L٧ ٢٠٠٤L٣L٧ ١٢٢٨ ١٠٩

١٧٥٠٠ ٢٠٠٤L٤L١٠ ٢٠٠٤L٣L١٠ ١٢٢٩ ١١٠

٢٤٠٠٠ ٢٠٠٤L٤L١٢ ٢٠٠٤L٣L١٢ ١٢٣٠ ١١١

٣٠٠٠٠ ٢٠٠٤L٤L١٢ ٢٠٠٤L٣L١٢ ١٢٣١ ١١٢

٣٢٠٠٠ ٢٠٠٤L٤L١٥ ٢٠٠٤L٣L١٥ ١٢٣٢ ١١٣

٢٦٠٠٠ ٢٠٠٤L٤L١٥ ٢٠٠٤L٣L١٥ ١٢٣٣ ١١٤

١٥٠٠٠ ٢٠٠٤L٣L١٦ ٢٠٠٤L٣L١٦  ١٢٣٤ ١١٥



- ٥١ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 K‫א‬WEF
 E‫א‬F     
‫א‬
‫א‬ ‫א‬
  
٢٠٠٠٠ ٣٠٠٠ ٥٠٠٠ ١٢٠٠٠ ١٢٢٠
١٨٠٠٠ ٣٠٠٠ ٤٠٠٠ ١١٠٠٠ ١٢٢١
١٥٠٠٠ ٣٠٠٠ ٦٠٠٠ ٨٠٠٠ ١٢٢٢
٢٥٠٠٠ ٣٠٠٠ ٧٠٠٠ ١٥٠٠٠ ١٢٢٣
٢٨٠٠٠ ٤٠٠٠ ٤٠٠٠ ٢٠٠٠٠ ١٢٢٤
١٤٠٠٠ ٥٠٠ ٣٥٠٠ ١٠٠٠٠ ١٢٢٥
١٦٥٠٠ ٢٠٠٠ ٣٥٠٠ ١١٠٠٠ ١٢٢٦
٢٠٠٠٠ ١٠٠٠ ٥٠٠٠ ١٤٠٠٠ ١٢٢٧
٢٢٠٠٠ ٤٠٠٠ ٢٠٠٠ ١٦٠٠٠ ١٢٢٨
١٧٥٠٠ ٢٥٠٠ ٥٠٠٠ ١٠٠٠٠  ١٢٢٩
٢٤٠٠٠ ٢٠٠٠ ٤٠٠٠ ١٨٠٠٠  ١٢٣٠
٣٠٠٠٠ ٣٠٠٠ ٧٠٠٠ ٢١٠٠٠  ١٢٣١
٣٢٠٠٠ ١٠٠٠ ٨٠٠٠ ٢٣٠٠٠  ١٢٣٢
٢٦٠٠٠ ١٥٠٠ ٥٠٠٠ ١٩٥٠٠  ١٢٣٣
١٥٠٠٠ ١٥٠٠ ٢٠٠٠ ١١٥٠٠  ١٢٣٤


 W‫א‬‫א‬‫א‬‫א‬W‫א‬


 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
‫؟‬‫א‬‫א‬ E١F
 ‫؟‬‫א‬‫א‬‫א‬‫א‬ E٢F
‫؟‬‫א‬‫א‬‫א‬ E٣F
‫؟‬‫א‬‫א‬‫א‬ E٤F

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫؟‬١٢٢١‫א‬‫א‬ E٥F
‫؟‬٢٠‫א‬‫א‬‫א‬‫א‬ E٦F
‫؟‬١٨‫א‬‫א‬‫א‬‫א‬ E٧F
‫؟‬٢١‫א‬‫א‬‫א‬‫א‬ E٨F
‫؟‬١٥‫א‬‫א‬‫א‬‫א‬ E٩F
‫؟‬٢٥‫א‬‫א‬‫א‬‫א‬ E١٠F
‫؟‬٤‫א‬‫א‬‫א‬‫א‬ E١١F
،‫א‬W‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١٢F
‫؟‬‫א‬،‫א‬
‫؟‬‫א‬‫א‬E١٣F
 ‫؟‬‫א‬‫א‬E١٤F
‫؟‬‫א‬‫א‬E١٥F
‫؟‬‫א‬‫א‬‫א‬‫א‬E١٦F
‫؟‬‫א‬‫א‬‫א‬E١٧F
‫؟‬١٢٥‫א‬‫א‬E١٨F
‫؟‬٢٢‫א‬‫א‬‫א‬‫א‬E١٩F
‫؟‬١٥‫א‬‫א‬‫א‬‫א‬E٢٠F
‫؟‬١٤‫א‬‫א‬‫א‬‫א‬E٢١F
‫؟‬‫א‬‫א‬‫א‬‫א‬E٢٢F
،‫א‬W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬E٢٣F
‫؟‬‫א‬،‫א‬
‫؟‬‫א‬‫א‬E٢٤F
‫؟‬‫א‬‫א‬E٢٥F

- ٥٣ -
  ‫א‬‫א‬‫א‬
ã¹]<gè…‚jÖ]æ<ËÖ]<Ýî×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
‫א‬‫א‬‫א‬‫א‬

‫א‬
‫א‬
 ‫א‬

٣
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫• א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬ J ١
K‫א‬ J ٢
 K‫א‬ J ٣
٨W‫א‬‫• א‬
W‫• א‬
 K‫א‬ J ١
K‫א‬ J ٢
K‫א‬ J ٣
 W‫א‬ •
KMicrosoft AccessW‫א‬‫א‬‫א‬‫א‬‫ א‬J ١
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬J ٢
W‫א‬K‫א‬
Tables   ‫א‬‫א‬ •
Forms   ‫א‬ •
Queries  ‫א‬ •
Reports   ‫א‬ •
Charts  ‫א‬‫א‬ •

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬ J 

 ‫א‬‫א‬‫א‬Competitors‫א‬
‫א‬‫א‬‫א‬،K 
‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬،‫א‬
‫א‬‫א‬‫א‬‫א‬K  
‫א‬،‫א‬‫א‬،‫א‬،W‫א‬K 
 ‫א‬،‫א‬،W‫א‬،
 K
‫א‬،‫א‬ ‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬K‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬J 
‫א‬ E١F
‫א‬Competitors Database‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬K
 K‫א‬‫א‬‫א‬ −
K‫א‬‫א‬‫א‬‫א‬ −
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ −
K‫א‬‫א‬‫א‬‫א‬‫א‬ −
 K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ −

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬ E٢F
‫א‬
 W‫א‬
 W،‫א‬‫א‬ J 
 K‫א‬‫א‬ −
K‫א‬‫א‬‫א‬ −
K‫א‬‫א‬ −
K‫א‬‫א‬ −

 W،‫א‬ J 

 K‫א‬‫א‬ −
K‫א‬ −
K‫א‬‫ א‬−
K‫א‬ −
K‫א‬ −
K‫א‬ −
K‫א‬‫ א‬−
K‫א‬‫א‬ −

 W،‫א‬J 
 K‫א‬‫א‬‫ א‬−
K‫א‬‫א‬‫ א‬−
K‫א‬‫א‬‫א‬‫ א‬−
K‫א‬‫א‬‫א‬ −
K‫א‬‫א‬‫א‬ −

- ٥٦ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬‫א‬‫א‬ E٣F
 W‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ EF
 W
‫א‬‫א‬‫א‬‫ א‬-
 K‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫ א‬-
K
‫א‬‫א‬‫ א‬-
 K
‫א‬‫א‬‫ א‬-
K
‫א‬‫א‬‫א‬ -
K
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E
F
 W‫א‬
‫א‬‫א‬‫א‬‫א‬‫ א‬-
 K‫א‬
‫א‬‫א‬‫א‬ ‫ א‬-
K‫א‬
‫א‬‫א‬‫א‬‫ א‬-
K

- ٥٧ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬EF
‫א‬‫א‬‫א‬‫ א‬-
 K‫א‬‫א‬
‫א‬‫א‬‫א‬‫ א‬-
 K‫א‬‫א‬
 W،‫א‬‫א‬‫א‬‫א‬EF
‫א‬‫א‬‫א‬ -
 K‫א‬
‫א‬‫א‬ ‫א‬ -
K‫א‬
‫א‬‫א‬‫א‬  -
K‫א‬

- ٥٨ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬J  
 WE١J ٣F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K٢٠٠٤‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬WEF
 E‫א‬‫א‬F
‫א‬ ‫א‬‫א‬‫א‬ ‫א‬ ‫א‬‫א‬‫א‬ ‫א‬‫א‬
٥٠٠٠٠ ٢٠٠٠٠٠ ٥٠ ٤٠٠٠ 
٩٠٠٠٠ ٢٤٧٥٠٠ ٥٥ ٤٥٠٠ ‫א‬‫א‬
٦٠٠٠٠ ١٨١٥٠٠ ٥٥ ٣٣٠٠ 
٢٠٠٠٠ ٩٠٠٠٠ ٥٠ ١٨٠٠ ‫א‬
٤٥٠٠٠ ١٥٠٠٠٠ ٥٠ ٣٠٠٠ ‫א‬‫א‬
٥٠٠٠٠ ١٥٦٠٠٠ ٦٠ ٢٦٠٠ 
٨٠٠٠٠ ٢٢٢٠٠٠ ٦٠ ٣٧٠٠ 
١٠٠٠٠٠ ٢٦٠٠٠٠ ٥٠ ٥٢٠٠ 
١٠٠٠٠ ٥٠٠٠٠ ٥٠ ١٠٠٠ ‫א‬
٣٠٠٠٠ ١٢٠٠٠٠ ٦٠ ٢٠٠٠  ‫א‬


- ٥٩ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 K‫א‬WEF

‫א‬ ‫א‬‫א‬
١٥ 
١٨ ‫א‬‫א‬
١٦ 
١٠ ‫א‬
١٢ ‫א‬‫א‬
٩ 
٢١ 
٢٠ 
٦ ‫א‬
٨  ‫א‬

 W‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
‫؟‬١٥٠٠٠٠‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١F
‫؟‬٩٠٠٠٠‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E٢F
‫؟‬‫א‬‫א‬١٨‫א‬‫א‬‫א‬ E٣F
‫؟‬‫א‬‫א‬١٨‫א‬‫א‬‫א‬ E٤F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٥F
‫؟‬٥٠‫א‬‫א‬‫א‬ E٦F
‫א‬‫א‬‫א‬‫א‬ E٧F
‫؟‬‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬ E٨F
‫؟‬ ‫א‬‫א‬‫א‬ E٩F
‫؟‬‫א‬‫א‬‫א‬ E١٠F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١١F
 ‫؟‬‫א‬ ‫א‬‫א‬‫א‬ E١٢F
 W‫א‬‫א‬
‫א‬E١–١F‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٢J ٣F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K٢٠٠٤‫א‬
K‫א‬‫א‬‫א‬‫א‬WEF
 E‫א‬F
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬
٨٠٠٠٠ ٥٠٠٠٠ ٣٠٠٠٠٠ ‫א‬‫א‬
٢٠٠٠٠٠ ١٠٠٠٠٠ ٥٠٠٠٠٠ ‫א‬
٢٥٠٠٠٠ ١٢٠٠٠٠ ٦٥٠٠٠٠ ‫א‬
١٠٠٠٠٠ ٨٠٠٠٠ ٤٢٠٠٠٠ ‫א‬
١٨٠٠٠٠ ١٣٠٠٠٠ ٦٨٠٠٠٠ ‫א‬‫א‬
١٥٠٠٠٠ ١٤٠٠٠٠ ٧٠٠٠٠٠ ‫א‬
٤٠٠٠٠ ٤٥٠٠٠ ٣٥٠٠٠٠ 
٤٥٠٠٠ ٤٢٠٠٠ ٤٨٠٠٠٠ 
٢٢٠٠٠٠ ١٢٠٠٠٠ ٧٢٠٠٠٠ ‫א‬‫א‬
٧٠٠٠٠ ٦٠٠٠٠ ٣٨٠٠٠٠ ‫א‬
١٢٠٠٠٠ ٨٠٠٠٠ ٥٢٠٠٠٠ ‫א‬
١٣٠٠٠٠ ١٠٠٠٠٠ ٦٦٠٠٠٠ ‫א‬
٧٠٠٠٠ ٧٥٠٠٠ ٤٢٠٠٠٠ ‫א‬‫א‬
٩٠٠٠٠ ٤٥٠٠٠ ٣٨٠٠٠٠ ‫א‬
١٢٠٠٠٠ ٦٠٠٠٠  ٥٨٠٠٠٠ ‫א‬

 

- ٦٢ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 K‫א‬‫א‬WEF

‫א‬ ‫א‬ ‫א‬‫א‬

١٨ ٢٨ ‫א‬‫א‬

٢٦ ٤٢ ‫א‬

٢٨ ٤٥ ‫א‬

١٥ ٣٢ ‫א‬

٢٨ ٤٢ ‫א‬‫א‬

٣٥ ٤٠ ‫א‬

١٢ ١٥ 

١٠ ٢٧ 

٣٦ ٣٤ ‫א‬‫א‬

٢١ ٢٤ ‫א‬

٢٦ ٢٨ ‫א‬

٣٨ ٤٤ ‫א‬

١٤ ٣٦ ‫א‬‫א‬

٩ ٣٢ ‫א‬

٢٢ ٤١ ‫א‬


- ٦٣ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 K‫א‬WEF
 E‫א‬F
‫א‬
‫א‬‫א‬
  
٦٠٠٠٠ ٩٠٠٠٠ ١٥٠٠٠٠ ‫א‬‫א‬
٨٠٠٠٠ ٢٠٠٠٠٠ ٢٢٠٠٠٠ ‫א‬
١٠٠٠٠٠ ٣٠٠٠٠٠ ٢٥٠٠٠٠ ‫א‬
١٢٠٠٠٠ ١٢٠٠٠٠ ١٨٠٠٠٠ ‫א‬
١٨٠٠٠٠ ٢٤٠٠٠٠ ٢٦٠٠٠٠ ‫א‬‫א‬
٤٠٠٠٠ ٣٦٠٠٠٠ ٣٠٠٠٠٠ ‫א‬
٨٠٠٠٠ ١٢٠٠٠٠ ١٥٠٠٠٠ 
٦٠٠٠٠ ١٤٠٠٠٠ ٢٨٠٠٠٠ 
١٦٠٠٠٠ ٢٠٠٠٠٠ ٣٦٠٠٠٠ ‫א‬‫א‬
٢٠٠٠٠٠ ١٠٠٠٠٠ ٨٠٠٠٠ ‫א‬
١٢٠٠٠ ٨٠٠٠٠ ٣٢٠٠٠٠ ‫א‬
١٠٠٠٠٠ ٢٢٠٠٠٠ ٣٤٠٠٠٠ ‫א‬
١٤٠٠٠٠ ١٦٠٠٠٠ ١٢٠٠٠٠ ‫א‬‫א‬
١٠٠٠٠٠ ٩٠٠٠٠ ١٩٠٠٠٠ ‫א‬
١٨٠٠٠٠ ١٤٠٠٠٠  ٢٦٠٠٠٠ ‫א‬


- ٦٤ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
 ‫؟‬٦٥٠٠٠٠‫א‬‫א‬ E١F
‫؟‬٣٠٠٠٠٠‫א‬‫א‬ E٢F
‫؟‬٤٢‫א‬‫א‬ E٣F
‫؟‬١٥‫א‬‫א‬ E٤F
‫א‬ 
 ‫א‬‫א‬ E٥F
‫؟‬‫א‬
 ٥٠٠‫א‬‫א‬ E٦F
‫؟‬
‫؟‬‫א‬٢٥‫א‬‫א‬ E٧F
‫א‬‫א‬‫א‬‫ א‬E٨F
:‫א‬‫א‬
 K‫א‬ -
K‫א‬ -
K‫א‬ -
K‫א‬ -
 ‫؟‬‫א‬‫א‬‫א‬ E٩F
‫؟‬‫א‬‫א‬ E١٠F
١٠٠٠٠٠ ‫א‬  ‫א‬ E١١F
‫؟‬
‫א‬‫א‬‫א‬ E١٢F
‫؟‬٢٥٠٠٠٠
٢٥٠٠٠٠‫א‬‫א‬‫א‬ E١٣F
 ‫؟‬

‫א‬
 ‫א‬‫א‬ E١٤F
‫؟‬‫א‬
- ٦٥ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

‫א‬
 ‫א‬‫א‬ E١٥F
‫؟‬٦٠٠٠٠
 ‫א‬‫א‬ E١٦F
‫؟‬‫א‬
٥٠٠‫א‬‫א‬ E١٧F
‫؟‬
‫א‬٢٥‫א‬‫א‬ E١٨F
‫؟‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 W
 K‫א‬ -
K -
K‫א‬‫ א‬-
K -
‫؟‬‫א‬‫א‬

- ٦٦ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٣J ٣F
‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬
 K٢٠٠٤
 K‫א‬‫א‬‫א‬‫א‬WEF
‫א‬ ‫א‬ ‫א‬ ‫ﺍﺴﻡ ﺍﻟﺸﺭﻜﺔ‬
٩٠٠ ٢٥٠ ٤٥ ‫א‬
٤٥٠ ١٢٥ ٣٠ ‫א‬
٤٨٠ ٢٢٠ ٥٥ ‫א‬
٥٢٠ ١٤٠ ٣٥ ‫א‬
٣٠٠ ١٢٠ ٢٥ ‫א‬
٣٨٠ ١٨٠ ٤٥ ‫א‬‫א‬
٤٠٠ ١١٠ ٢٢ ‫א‬
٣٧٠ ١٤٠ ٢٠ ‫א‬
٥٥٠ ١٨٠ ٢٥ ‫א‬
٧٢٠ ٢١٠ ٣٠ ‫א‬
٥٤٠ ٣٠٠ ٥٨ ‫א‬
٤٨٠ ١٢٠ ٢٢ ‫א‬
٤٢٠ ١٤٠ ٣٤ ‫א‬
٢٣٠ ٨٠ ١٢ ‫א‬
١٩٠ ٧٠ ٨ ‫א‬
٥٠٠ ٢١٠ ٤٠ ‫א‬
٤٩٠ ١٨٠ ٣٨ ‫א‬
٣٥٠ ٩٠ ٢٥ ‫א‬
٣٩٠ ٢٠٠ ٣٢ ‫א‬‫א‬
٤٦٠ ١٧٠ ٢٨  ‫א‬‫א‬


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

K‫א‬WEF
E‫א‬F
‫א‬
‫ﺍﺴﻡ ﺍﻟﺸﺭﻜﺔ‬
  
٨٠٠٠٠ ١٢٠٠٠ ١٦٠٠٠٠ ‫א‬
٣٠٠٠٠ ٩٠٠٠ ٨٠٠٠٠ ‫א‬
٤٠٠٠٠ ٨٠٠٠٠ ١٢٠٠٠٠ ‫א‬
٦٠٠٠٠ ١١٥٠٠٠ ٧٥٠٠٠ ‫א‬
٧٠٠٠٠ ٥٥٠٠٠ ٦٥٠٠٠ ‫א‬
٨٥٠٠٠ ١١٠٠٠٠ ١٤٠٠٠٠ ‫א‬‫א‬
٢٨٠٠٠ ٧٢٠٠٠ ٩٠٠٠٠ ‫א‬
٣٦٠٠٠ ٦٠٠٠٠ ١٥٠٠٠٠ ‫א‬
٨٠٠٠٠ ١٢٠٠٠٠ ١٦٠٠٠٠ ‫א‬
٣٠٠٠٠ ١٤٠٠٠٠ ١٤٠٠٠٠ ‫א‬
٦٨٠٠٠ ١٣٠٠٠٠ ١٨٠٠٠٠ ‫א‬
٢٥٠٠٠ ٥٥٠٠٠ ٩٠٠٠٠ ‫א‬
٦٠٠٠٠ ١١٠٠٠٠ ٨٠٠٠٠ ‫א‬
٩٠٠٠٠ ٧٥٠٠٠ ٦٠٠٠٠ ‫א‬
٤٠٠٠٠ ٣٥٠٠٠ ٤٥٠٠٠ ‫א‬
٤٨٠٠٠ ١١٠٠٠٠ ١٤٠٠٠٠ ‫א‬
٥٠٠٠٠ ٦٠٠٠٠ ١٢٠٠٠٠ ‫א‬
٤٤٠٠٠٠ ٥٠٠٠٠ ٦٠٠٠٠ ‫א‬
٥٥٠٠٠٠ ١١٥٠٠٠ ١٦٠٠٠٠ ‫א‬‫א‬
٣٦٠٠٠ ٦٨٠٠٠ ١٣٦٠٠٠  ‫א‬‫א‬


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬‫א‬WEF

‫א‬‫א‬‫א‬
‫א‬‫א‬
   
٥٥ ٦٠ ٦٥ ٧٠ ‫א‬
٢٠ ٢٥ ٤٠ ٤٠ ‫א‬
٥٥ ١٠٠ ٢٠ ٤٥ ‫א‬
٣٥ ٣٠ ٤٠ ٣٥ ‫א‬
٣٠ ٣٠ ٣٠ ٣٠ ‫א‬
٢٠ ٤٥ ٦٠ ٥٥ ‫א‬‫א‬
٢٥ ٢٥ ٢٥ ٣٥ ‫א‬
٣٠ ٣٥ ٣٠ ٤٥ ‫א‬
٢٠ ٤٠ ٥٥ ٦٥ ‫א‬
٣٥ ٢٥ ٨٠ ٧٠ ‫א‬
٣٠ ٧٠ ٩٠ ١١٠ ‫א‬
١٥ ٢٥ ٤٠ ٤٠ ‫א‬
٢٠ ٣٥ ٣٥ ٥٠ ‫א‬
٢٠ ٢٠ ٢٠ ٢٠ ‫א‬
١٠ ١٠ ٢٥ ٢٥ ‫א‬
٣٥ ٣٥ ٧٠ ٧٠ ‫א‬
٣٠ ١٥ ٩٠ ٤٥ ‫א‬
٥ ١٠ ٤٥ ٣٠ ‫א‬
٤٠ ٤٠ ٦٥ ٥٥ ‫א‬‫א‬
٤٥ ٢٠ ٣٥ ٧٠ ‫א‬‫א‬


- ٦٩ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬‫א‬WEF

‫א‬‫א‬‫א‬
‫ﺍﺴﻡ ﺍﻟﺸﺭﻜﺔ‬
   
٦ ١٢ ١٢ ١٥ ‫א‬
٣ ١٠ ٩ ٨ ‫א‬
٥ ١٠ ١٥ ٢٥ ‫א‬
٧ ١٢ ٧ ٨ ‫א‬
٤ ٩ ٨ ٤ ‫א‬
١٢ ٨ ١٣ ١٢ ‫א‬‫א‬
٢ ٤ ٧ ٩ ‫א‬
٥ ٥ ٥ ٥ ‫א‬
٤ ٥ ٦ ١٠ ‫א‬
٦ ٤ ١١ ٩ ‫א‬
١٠ ١٢ ١٧ ١٩ ‫א‬
٦ ٦ ٥ ٥ ‫א‬
٩ ٩ ٨ ٨ ‫א‬
٤ ٣ ٣ ٤ ‫א‬
٢ ٢ ٢ ٢ ‫א‬
١٠ ٨ ١٢ ١٠ ‫א‬
٥ ٧ ٨ ١٨ ‫א‬
٤ ٤ ٥ ١٢ ‫א‬
٥ ٧ ٩ ١١ ‫א‬‫א‬
٥ ٨ ٦ ٩  ‫א‬‫א‬


- ٧٠ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬

 E‫א‬‫א‬‫א‬‫א‬‫א‬WF

 ‫؟‬٢٠٠‫א‬‫א‬‫א‬
‫؟‬٤٠‫א‬‫א‬‫א‬ E١F
‫؟‬٧٢٠‫א‬‫א‬‫א‬ E٢F
‫؟‬٣٠٠‫א‬‫א‬‫א‬ E٣F
‫؟‬٧٠‫א‬‫א‬ E٤F
‫؟‬٦٠‫א‬‫א‬ E٥F
‫؟‬٢٥‫א‬‫א‬ E٦F
 ‫؟‬١٥‫א‬‫א‬ E٧F
 ‫؟‬‫א‬‫א‬ E٨F
 ‫؟‬١٣‫א‬‫א‬ E٩F
‫؟‬٥‫א‬‫א‬ E١٠F
 ‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١١F
 ‫؟‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١٢F
 ‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١٣F
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١٤F
 ‫؟‬‫א‬
‫א‬‫א‬‫ א‬E١٥F
 ‫؟‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E١٦F
 ‫؟‬‫א‬
‫א‬‫א‬‫א‬ (١٧)

‫؟‬‫א‬‫א‬

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  ‫א‬‫א‬‫א‬
ã¹]<gè…‚jÖ]æ<ËÖ]<Ýî×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
‫א‬‫א‬‫א‬‫א‬

‫א‬
‫א‬
 ‫א‬

٤
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬‫• א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬ J ١
K‫א‬ J ٢
K‫א‬‫א‬‫א‬‫ א‬J ٣
K١٢W‫א‬‫• א‬
W‫• א‬
 K‫א‬ J ١
K‫א‬ J ٢
 W‫א‬ •
 KEMicrosoft ExcelF‫א‬W‫א‬‫א‬‫א‬‫א‬‫ א‬J ١
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬J ٢
K‫א‬‫א‬‫א‬‫א‬


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 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬J 
‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬
‫א‬‫א‬،‫א‬ ،‫א‬
‫א‬،‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬K ‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬
 ‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬K ‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬ ‫א‬‫א‬
، ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬
 ، ‫א‬‫א‬‫א‬
‫א‬‫א‬
 ‫א‬‫א‬‫א‬، ‫א‬‫א‬
 K‫א‬‫א‬‫א‬
 ‫א‬J 
 ،
  ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬،‫א‬
 W
 K‫א‬‫א‬ K١
K‫א‬‫א‬ K٢
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ K٣
K‫א‬‫א‬‫א‬ K٤
K‫א‬‫א‬‫ א‬K٥
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬K٦
K‫א‬‫א‬‫א‬‫א‬‫א‬ K٧


- ٧٣ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬‫א‬‫א‬‫א‬‫א‬
K ‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

 WSales force Opinions‫א‬‫א‬E١F
‫א‬‫א‬‫א‬‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬ ‫א‬
 W‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬J 
‫א‬‫א‬K ‫א‬
‫א‬‫א‬‫א‬ ‫א‬W
 K‫א‬‫א‬‫א‬
‫א‬‫א‬ ‫א‬،‫א‬‫א‬‫א‬‫א‬
 K‫א‬،‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬J 
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬K  ‫א‬
‫א‬EF‫א‬‫א‬ ‫א‬‫א‬
‫א‬‫א‬‫א‬،‫א‬
‫א‬٪٥E
 ‫א‬F‫א‬،‫א‬‫א‬
 K‫א‬،% ٣EF
F‫א‬‫א‬‫א‬J 
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬E‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ ‫א‬E ‫א‬ F‫א‬
K‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬J 
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W
 K

- ٧٤ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬،‫א‬‫א‬E ‫א‬‫א‬F
‫א‬E
 ‫א‬‫א‬F‫א‬‫א‬‫א‬‫א‬
 K‫א‬،
‫א‬‫א‬EF‫א‬‫א‬‫א‬J 
‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬،‫א‬
EF‫א‬‫א‬W
 ، ‫ א‬‫א‬
 K‫א‬،٪٤EF‫א‬‫א‬٪٢
 F‫א‬‫א‬‫א‬‫א‬‫א‬J 
‫א‬‫א‬‫א‬‫א‬‫א‬E‫א‬
‫א‬E ‫א‬F‫א‬K ‫א‬
K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬J 
 WE1 - 4F
 ‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬٢٠٠٤
‫א‬‫א‬ ‫א‬‫א‬‫א‬
‫א‬،٢٠٠٥‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١
K
‫א‬W‫א‬‫א‬‫א‬ E٢
K‫א‬W‫א‬‫א‬
K‫א‬‫א‬‫א‬‫א‬ E٣
٢٠٠٥‫א‬‫א‬‫א‬‫א‬ E٤
W
٢٤٠٠٠٠،٢٨٠٠٠٠
 ‫א‬،٢٥٠٠٠٠،٢٠٠٠٠٠‫א‬
 K٢٥٠٠٠٠،٢٦٠٠٠٠،

- ٧٥ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬‫א‬E‫א‬F‫א‬ E٥
W
 K٪٣،٪٥‫א‬
‫א‬‫א‬E‫א‬F‫א‬ E٦
W
،٪٢،٪٤،٪٢
 ‫א‬
 K٪٤
W‫א‬‫א‬E‫א‬F‫א‬‫א‬ E٧
 K٪١‫א‬،٪٢‫א‬

 ‫א‬‫א‬‫א‬‫א‬EExcelF‫א‬‫א‬‫א‬W‫א‬
 ‫؟‬٢٠٠٥

- ٧٦ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬
 K‫א‬‫א‬‫א‬W‫א‬‫א‬
 WE١–٤F‫א‬
KMicrosoft Excel‫א‬‫א‬‫ א‬o

 E١–٤F

- ٧٧ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٢–٤F‫א‬
 K‫א‬‫ א‬o

 E٢–٤F


 WE٣–٤F‫א‬
 KE١–٤F‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ o
 E٣–٤F




- ٧٨ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٤–٤F
 K‫א‬‫א‬‫ א‬o
 E٤J ٤F


 WE٥–٤F
 K‫א‬‫א‬‫א‬‫א‬‫ א‬o

 E٥–٤F






- ٧٩ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٦–٤F
 K‫א‬‫א‬‫א‬‫ א‬o

 E٦–٤F



 K‫א‬‫א‬W‫א‬‫א‬
 WE٧J ٤F‫א‬
E١–٤F‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ o

 K‫א‬E٦–٤F
 E٧–٤F

- ٨٠ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٨–٤F‫א‬
 K‫א‬‫א‬‫ א‬o

 E٨–٤F



 WE٩–٤F‫א‬
 K‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬o

 E٩–٤F




- ٨١ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١٠–٤F‫א‬
 K‫א‬‫א‬‫ א‬o

 E١٠–٤F


 W
 W‫א‬‫א‬‫א‬‫א‬‫א‬J
 E‫א‬F‫א‬C‫א‬ZE‫א‬F‫א‬ •
 E‫א‬F‫א‬J ‫א‬Z‫א‬‫א‬‫• א‬
Z‫א‬‫א‬‫א‬ •
 K‫א‬‫א‬‫א‬D‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

 W‫א‬‫א‬‫א‬‫א‬J
 E‫א‬F‫א‬C‫א‬‫א‬ZE‫א‬F‫א‬ •
 E‫א‬F‫א‬J ‫א‬‫א‬Z‫א‬‫א‬‫א‬‫• א‬
 Z‫א‬‫• א‬
 ‫א‬‫א‬H‫א‬‫א‬


- ٨٢ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

‫א‬‫א‬E٢F

‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬،
‫א‬
 ‫א‬‫א‬‫א‬‫א‬‫א‬K
‫א‬‫א‬‫א‬‫א‬،‫א‬
 W‫א‬‫א‬

X1 + X 2 + X 3 + ..... + X n   E١J ٤F
X=
n
i= n

∑ x i
 X = i=1  E٢J ٤F
n

 

 X = ‫א‬‫א‬‫א‬
i=n

 ∑x
i =1
i =  X n ..............،X 2 ،X1 ‫א‬

 n = ‫א‬‫א‬‫א‬


 WE٢J ٤F


 ‫א‬‫א‬‫א‬‫א‬ 
  ‫א‬‫א‬
 K٢٠٠٤

- ٨٣ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 K‫א‬‫א‬EF
E‫א‬F
‫א‬ ‫א‬
450 
440 ‫א‬
460 
410 
380 
400 
370 
360 
410 
450 
479 

 ‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬
 ‫؟‬٢٠٠٤

 W‫א‬
‫א‬‫א‬
 ‫א‬
 K‫א‬‫א‬‫א‬‫א‬EF


- ٨٤ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١١–٤F
 K‫א‬EF o

 E١١–٤F



 WE١٢–٤F
‫א‬‫א‬‫א‬‫א‬‫ א‬o
 K٤١٩٠٠٠

 E١٢–٤F





- ٨٥ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬

K‫א‬‫א‬‫א‬‫א‬‫ א‬EF

 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬E
F

 b = x − a     E٣J ٤F
 W
 b = ‫א‬‫א‬‫א‬‫א‬

  X = ‫א‬
 a = ‫א‬‫א‬


 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬EF


X=a+
∑b
  n E٤J ٤F
 W
 ∑ b = ‫א‬‫א‬‫א‬‫א‬‫א‬


- ٨٦ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣J ٤F

 W‫א‬‫א‬‫א‬‫א‬

 K‫א‬‫א‬EF
E‫א‬F
‫א‬ ‫א‬
2000 1994
1400 1995
2000 1996
2500 1997
3000 1998
1800 1999
1600 2000
1300 2001
2200 2002
2900 2003
2400 2004

٢٠٠٠
 ٢٠٠٥ ‫א‬‫א‬‫א‬‫א‬W
 ‫א‬
 ‫؟‬

 W‫א‬
 ٢٠٠٥‫א‬‫א‬
 ‫א‬
 K‫א‬‫א‬،‫א‬‫א‬EF

- ٨٧ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١٣–٤F
 K‫א‬EF o

 E١٣–٤F



 WE١٤–٤F
 K١٦٠٠Za،٢٠٠٠‫א‬‫א‬‫א‬‫א‬J
 KE٣J ٤F‫א‬‫א‬‫א‬‫א‬‫א‬J

 E١٤–٤F

- ٨٨ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١٥–٤F
 K‫א‬‫א‬‫א‬‫א‬‫ א‬o

 E١٥–٤F



 WE١٦–٤F
E٤–٤F‫א‬٢٠٠٥‫א‬‫א‬‫ א‬o
 K٢١٠٠٠٠٠


 E١٦–٤F

- ٨٩ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬‫א‬‫א‬E٣F

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬ ‫א‬ ‫א‬‫א‬،‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬ ‫א‬ ‫א‬‫א‬،‫א‬‫א‬
 K‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬،
‫א‬‫א‬
  ‫א‬K ‫א‬‫א‬
 K‫א‬‫א‬‫א‬‫א‬
 ‫א‬‫א‬‫א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

 X t −1 + X t −2 + X t −3 + X t −4 + ...... + X t −n (5-4)
Xt =
n

 W

 Xt Zt‫א‬‫א‬‫א‬
 X t −1 ......X t −n Z‫א‬‫א‬‫א‬‫א‬
 n Z‫א‬‫א‬‫א‬‫א‬‫א‬


- ٩٠ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٤J ٤F
 K٢٠٠٤‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬WEF
 E‫א‬F
‫א‬ ‫א‬
650 
67٩ ‫א‬
720 
78٦ 
859 
92٢ 
850 
758 
892 
920 
789 
844 

 W‫א‬‫א‬W‫א‬

 ‫א‬‫اﻟﻌﻄﻮر‬‫א‬ EF
 ‫؟‬٣‫א‬‫א‬‫א‬

 ‫א‬‫اﻟﻌﻄﻮر‬‫א‬ E
F
 ‫؟‬٦‫א‬‫א‬‫א‬

- ٩١ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
،‫א‬‫א‬EF ٣‫א‬‫א‬
 KE‫א‬‫א‬F‫א‬‫א‬‫א‬‫א‬‫א‬

 WE١٧–٤F
 K‫א‬ o

 E١٧J ٤F



 WE١٨–٤F
 K‫א‬‫א‬‫ א‬o
 W‫א‬
 W
 KE‫א‬F‫א‬‫א‬‫א‬
 W
 KE‫א‬F‫א‬‫א‬‫א‬
 K‫א‬‫א‬

- ٩٢ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E١٨J ٤F



 WE١٩–٤F
 K‫א‬‫א‬‫א‬J
 W‫א‬
 W
F‫א‬‫א‬‫א‬
 KE‫א‬
 K‫א‬‫א‬
 E١٩–٤F

- ٩٣ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E‫א‬F‫א‬‫א‬‫א‬
E‫א‬F‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬، ‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬ ‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬

 X t = W1X t −1 + W2 X t −2 + W3 X t −3 + ............. + Wn X t −n (6-4)

 W
  Wi Z      ‫א‬‫א‬
i=n
 ∑W = 1‫א‬‫א‬‫א‬‫א‬
i
i=1

 WE٥J ٤F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K٢٠٠٤‫א‬

 K‫א‬‫א‬EF
 E‫א‬F
‫א‬‫א‬‫א‬ ‫א‬ ‫א‬
0.06 100 
0.10 130 ‫א‬
0.15 140 
0.19 170 
0.23 190 
0.27 240 

- ٩٤ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫؟‬‫א‬‫א‬‫א‬٢٠٠٤‫א‬‫א‬‫א‬W‫א‬

 W‫א‬
‫א‬‫א‬٢٠٠٤‫א‬
 ‫א‬‫א‬
‫א‬،‫א‬‫א‬EF‫א‬‫א‬
 K‫א‬
 WE٢٠–٤F
 K‫א‬EF o

 E٢٠–٤F



 WE٢١–٤F
‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬o
 K‫א‬‫א‬


- ٩٥ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 E٢١–٤F



 WE٢٢–٤F
‫א‬ ‫א‬‫א‬‫ א‬o
 K١٨٠٨٠٠‫א‬

 E٢٢–٤F





- ٩٦ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬‫א‬E٤F

،
 ‫א‬ ‫א‬‫א‬‫א‬
 ‫א‬‫א‬
‫א‬‫א‬‫א‬ ‫א‬‫א‬،α
‫א‬‫א‬K ‫א‬‫א‬‫א‬
α‫א‬‫א‬ α‫א‬‫א‬‫א‬ α
‫א‬K‫א‬α‫א‬‫א‬‫א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬

 X t = α X t −1 + (1 − α ) X (7-4)
 W
 Xt =‫א‬‫א‬‫א‬
 Xt−1 = ‫א‬‫א‬
 X = ‫א‬‫א‬
 αZ‫א‬
 WE6J ٤F
 K٢٠٠٤‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬‫א‬EF
 E‫א‬F
‫א‬ ‫א‬
١٣٠ 
١٤٠ ‫א‬
١٦٠ 
١٧٠ 
‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬
 K 0.30 = α ‫א‬‫א‬‫א‬‫א‬‫א‬٢٠٠٤


- ٩٧ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 W‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬EF‫א‬‫א‬‫א‬ ٢٠٠٤
 KE٧J ٤F‫א‬ X 

 WE٢٣–٤F
 K‫א‬EF o

 E٢٣–٤F







- ٩٨ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٢٤–٤F
 K‫א‬‫ א‬o

 E٢٤–٤F



 WE٢٥–٤F
 K٣١٢٣٠٠E٧–٤F‫א‬‫ א‬o

 E٢٥–٤F




- ٩٩ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬‫א‬E٥F

‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬
 W‫א‬
 ٢
 α Z١ + ‫ﻋﺪد اﻟﻔﺘﺮات‬
____________________


 K‫א‬‫א‬E٧J ٤F‫א‬

 WE٧J ٤F
 K‫א‬‫א‬‫א‬‫א‬

 K‫א‬‫א‬EF
 E‫א‬F
‫א‬ ‫א‬
٢٣٠ 
٢٧٠ ‫א‬
٣٤٠ 
٣٤٨ 

 ‫؟‬‫א‬‫א‬‫א‬‫א‬W‫א‬

 W‫א‬
‫א‬،‫א‬‫א‬EF
 K‫א‬‫א‬

- ١٠٠ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٢٦–٤F
 K‫א‬EF o

 E٢٦–٤F



 WE٢٧–٤F
 K‫א‬‫ א‬o

 E٢٧–٤F

- ١٠١ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٢٨–٤F
 K٠{٤‫א‬‫א‬‫ א‬o

 E٢٨–٤F



 WE٢٩–٤F
 K٣١٧٤٠٠‫א‬E٧–٤F‫א‬‫ א‬o

 E٢٩–٤F




- ١٠٢ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 ‫א‬‫א‬E٦F

‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬‫א‬E‫א‬‫א‬F‫א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬
 ŷ = α + βx i (8-4)

 
 ŷ = E‫א‬‫א‬F‫א‬‫א‬
 α = ‫א‬ ‫א‬
 β = ‫א‬‫א‬
 x = ‫א‬‫א‬

 W‫א‬‫א‬‫א‬‫א‬ α, β ‫א‬

 
(∑ X ) (∑ y )
∑ Xy −
n
 β=    (9-4)
(∑ X)
2

∑
2
X −
n

 α=
1
(∑ y − β∑ X )  (10-4)
n
 W
 n = ‫א‬‫א‬
 ∑ y = E‫א‬F‫א‬‫א‬
 ∑ X = ‫א‬‫א‬

- ١٠٣ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٨J ٤F

 K٢٠٠٤J ١٩٩٥‫א‬‫א‬‫א‬

 KEF
 E‫א‬F
‫א‬ ‫א‬‫א‬
200 1995
220 1996
300 1997
500 1998
400 1999
300 2000
650 2001
750 2002
900 2003
950 2004
5170 ‫א‬

٢٠٠٨٢٠٠٥‫א‬‫א‬‫א‬W‫א‬
 ‫؟‬‫א‬‫א‬‫א‬

 W‫א‬
 KE‫א‬‫א‬F‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

- ١٠٤ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣٠–٤F
 K‫א‬EF o

 E٣٠–٤F



 WE٣١–٤F
 K‫א‬‫א‬‫ א‬o

 E٣١–٤F

- ١٠٥ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣٢–٤F
 K‫א‬‫א‬‫א‬‫ א‬o

 E٣٢–٤F



 WE٣٣–٤F
KForecast‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬o
K‫א‬‫ א‬o

 E٣٣–٤F

- ١٠٦ -
‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٣٤–٤F
 K١١‫א‬X‫ א‬o
K‫א‬
Known o
’
K‫א‬
Known x’s o
K‫א‬‫ א‬o

 E٣٤–٤F



 WE٣٥–٤F
 K٩٨٧٣٣٣‫א‬٢٠٠٥‫א‬‫א‬ o

 E٣٥–٤F

- ١٠٧ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE٩J ٤F
‫א‬F‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 WE
٢٠٠٤ ٢٠٠٣ ٢٠٠٢ ٢٠٠١ ٢٠٠٠ ‫א‬
٥٩٦ ٥٦٨ ٥٢٨ ٥١٠ ٤٦٠ ‫א‬

 W‫א‬‫א‬W‫א‬
‫א‬‫א‬‫א‬‫ א‬-١
 K ٢٠٠٥‫א‬
‫א‬‫א‬‫א‬‫ א‬-٢
K٢٠٠٥

 WE١٠J ٤F
‫א‬F‫א‬‫א‬‫א‬‫א‬ 
 WE
٢٠٠٤ ٢٠٠٣ ٢٠٠٢ ٢٠٠١ ٢٠٠٠ ‫א‬
٦٤٠ ٦٢٠ ٥٧٥ ٥٥٠ ٥٠٠ ‫א‬

 W‫א‬‫א‬W‫א‬
٢٠٠٥‫א‬‫ א‬-١
 K‫א‬‫א‬‫א‬
‫א‬‫ א‬-٢
٢٠٠٢٢٠٠٥
K
‫א‬‫א‬‫א‬٢٠٠٥‫א‬‫א‬J ٣
 K٠{٣٦Zα‫א‬

- ١٠٨ -
 ‫א‬‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬ ‫א‬ 

 WE١١J ٤F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 W‫א‬‫א‬‫א‬
١٥٠ ٨٥ ٧٠ ١٢٠ ٩٠ ٨٠ ‫א‬
٤٥٠ ٥٢٠ ٦٠٠ ٤٦٠ ٤٨٠ ٥٠٠ ‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬W‫א‬
 W‫א‬
 K٤٠٠ EF
K٦٥٠EF

- ١٠٩ -
  ‫א‬‫א‬‫א‬
ã¹]<gè…‚jÖ]æ<ËÖ]<Ýî×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
‫א‬‫א‬‫א‬‫א‬

‫א‬
‫א‬‫א‬
 ‫א‬‫א‬

٥
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫• א‬
 W‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬J ١
K‫א‬‫א‬J ٢
 K‫א‬‫א‬‫א‬‫א‬‫א‬ J ٣
6W‫א‬‫• א‬
W‫א‬‫א‬ •
 K‫א‬‫א‬ -١
K‫א‬‫א‬ -٢
 W‫א‬ •
KMicrosoft Excel‫א‬W‫א‬‫א‬‫א‬‫א‬‫א‬J ١
  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬J ٢
K‫א‬‫א‬

- ١١٠ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

        ‫א‬‫א‬J 
 ‫א‬‫א‬E١F
،‫א‬‫א‬‫א‬
 W‫א‬‫א‬
Overall Market Share‫א‬‫א‬‫ א‬-
‫א‬‫א‬‫א‬
 WK‫א‬
‫א‬ 
‫א‬  Z‫א‬‫א‬‫א‬

Relative Market Share‫א‬‫א‬‫ א‬-
‫א‬‫א‬‫א‬
‫א‬‫א‬Market Leader ‫א‬‫א‬‫א‬
 KLargest Competitor‫א‬
 ‫א‬ 
‫א‬‫א‬‫א‬  Z‫א‬‫א‬‫א‬

 ‫א‬‫א‬E٢F
‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬ K ‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬‫א‬‫א‬K‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
K ‫א‬‫א‬‫א‬‫א‬،‫א‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 ‫א‬‫א‬‫א‬E٣F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 W‫א‬
 K ‫א‬‫א‬ -
K‫א‬‫א‬‫א‬ -
K‫א‬ -
K‫א‬‫א‬ -
K‫א‬‫א‬‫א‬ -
K‫א‬ -
‫א‬‫א‬‫א‬ -
K‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬ -
K‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬ -
K‫א‬‫א‬‫א‬
 ‫א‬‫א‬‫א‬‫א‬E٤F
 W،‫א‬‫א‬‫א‬
،‫א‬‫א‬ -
 K‫א‬
K ‫א‬‫א‬‫א‬‫א‬ -
،
K‫א‬‫א‬‫א‬‫א‬
‫א‬‫א‬‫א‬ -
K‫א‬‫א‬
‫א‬‫א‬‫א‬‫ א‬-
‫א‬
K‫א‬

- ١١٢ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 K‫א‬‫א‬W
 W‫א‬
 W‫א‬‫א‬

 ‫א‬ 
‫א‬  Z‫א‬‫א‬‫א‬E١F

 W
 ‫א‬C‫א‬‫א‬‫א‬Z‫א‬
 ‫א‬‫א‬‫א‬Z‫א‬


 ‫א‬ 

‫א‬‫א‬‫א‬  Z‫א‬‫א‬‫א‬E٢F

 W
 ‫א‬C‫א‬‫א‬‫א‬Z‫א‬


 ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K‫א‬‫א‬


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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE١J ٥F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K٢٠٠٤
 ‫א‬WEF
 E‫א‬F       
‫א‬ ‫א‬‫א‬
٣٠٠٠٠٠ ‫א‬‫א‬
٢٤٠٠٠٠ 
٢٨٠٠٠٠ ‫א‬‫א‬
٢٠٠٠٠٠ 
١٦٠٠٠٠ ‫א‬
٢٢٠٠٠٠ 
٢٤٠٠٠٠ 
٢٢٠٠٠٠ 
٦٠٠٠٠ ‫א‬
٨٠٠٠٠  ‫א‬
 W‫א‬‫א‬‫א‬‫א‬W‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
 ‫؟‬‫א‬‫א‬ -٣
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٤
‫؟‬
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬ -٥
‫א‬‫א‬‫א‬‫א‬‫א‬ -٦
‫؟‬‫א‬
‫؟‬‫א‬‫א‬‫א‬ -٧
‫؟‬‫א‬‫א‬‫א‬‫א‬ -٨

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬
 WE١–٥F
 K‫א‬EF -
 E١–٥F








 W‫א‬‫א‬
 W‫א‬‫א‬ J ١
 WE٢–٥F
‫א‬ SUM‫א‬‫א‬‫א‬J
 KE٢٠٠٠٠٠٠‫א‬F‫א‬
 E٢–٥F







- ١١٥ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬J ٢
 WE٣–٥F
‫א‬‫א‬E٪F‫א‬‫א‬ELF‫א‬‫א‬J
 W‫א‬‫א‬‫א‬

 ‫א‬
 Z‫א‬‫א‬
‫א‬

 W
 W‫א‬‫א‬‫א‬‫א‬J 
= C33/C43
= 0.15
= 15%

 W‫א‬‫א‬‫א‬J 
= C42/C43
= 0.04
= 4%

E٣–٥F

- ١١٦ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬‫ א‬J ٣
‫א‬‫א‬‫א‬
 ‫א‬‫א‬‫א‬‫א‬‫א‬
 K15%‫א‬‫א‬‫א‬E٢F

 W‫א‬‫א‬‫ א‬J ٤
 WE٤–٥F
‫א‬‫א‬E٪F‫א‬‫א‬ELF‫א‬‫א‬J
 W‫א‬‫א‬‫א‬
 ‫א‬ 

‫א‬‫א‬‫א‬  Z‫א‬‫א‬‫א‬

 W
 W‫א‬‫א‬‫א‬‫א‬‫א‬J 
= C50/C48
= 93%
 W‫א‬‫א‬‫א‬‫א‬J 
= C5٧/C48
= 27%


 E٤–٥F

- ١١٧ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬J ٥
 WE٦–٥F
 K‫א‬‫א‬‫א‬‫א‬ -

 E٦–٥F








 WE٧–٥F
 K‫א‬‫א‬‫א‬ -

KW‫א‬‫א‬ -

K‫א‬‫א‬‫א‬ -



- ١١٨ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 E٧–٥F








 WE٨–٥F
‫א‬‫א‬‫א‬ -
 K‫א‬‫א‬‫א‬
K‫ א‬-
 E٨–٥F









- ١١٩ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٩–٥F
 K‫א‬‫א‬‫א‬J 
 E٩–٥F











 W‫א‬‫א‬‫א‬‫א‬J ٦
 WE١٠–٥F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬J 
 K‫א‬‫א‬
 E١٠–٥F


- ١٢٠ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٢J ٥F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬
 K٢٠٠٤
 K٢٠٠٤‫א‬‫א‬‫א‬‫א‬‫א‬WEF
 E‫א‬F          
‫א‬ ‫א‬ ‫א‬
      ‫א‬‫א‬
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬
١ ٦٠٠٠٠ ٤ ٦٠٠٠٠ ٦ ١٥٠٠٠٠ ‫א‬
١ ٧٠٠٠٠٠ ٤ ٣٠٠٠٠ ٦ ١٢٠٠٠٠ ‫א‬‫א‬
١ ٨٠٠٠٠٠ ٤ ٩٠٠٠٠ ٦ ١٨٠٠٠٠ ‫א‬
١ ٢٥٠٠٠٠ ٤ ٢٠٠٠٠ ٦ ٣٠٠٠٠ ‫א‬
١ ٢٢٠٠٠٠ ٤ ١٤٠٠٠٠ ٦ ٦٠٠٠٠ ‫א‬‫א‬
١ ٨٢٠٠٠٠ ٤ ١٣٠٠٠٠ ٦ ١٦٠٠٠٠ ‫א‬
١ ١٦٠٠٠٠ ٤ ٥٠٠٠٠ ٦ ١٢٠٠٠٠ 
١ ٦٠٠٠٠٠ ٤ ٧٥٠٠٠ ٦ ٨٠٠٠٠ 
١ ٢٤٠٠٠٠ ٤ ٧٠٠٠٠ ٦ ٩٠٠٠٠ ‫א‬‫א‬
١ ٢٢٠٠٠٠ ٤ ٣٥٠٠٠ ٦ ٤٠٠٠٠  ‫א‬


- ١٢١ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 W‫א‬‫א‬‫א‬‫א‬W‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF

 ‫؟‬‫א‬ -١
‫؟‬‫א‬ -٢
‫؟‬٣٠٠٠٠٠‫א‬‫א‬ -٣
‫؟‬‫א‬‫א‬‫א‬‫א‬‫ א‬-٤
‫؟‬‫א‬‫א‬‫א‬‫א‬ -٥
‫؟‬‫א‬‫א‬‫א‬‫א‬‫ א‬-٦
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬-٧
 ‫؟‬‫א‬‫א‬ -٨
‫؟‬‫א‬ -٩
‫؟‬‫א‬ -١٠
‫א‬‫א‬‫א‬ -١١
‫؟‬‫א‬
‫؟‬‫א‬‫א‬‫א‬‫א‬‫ א‬-١٢
‫؟‬‫א‬‫א‬‫א‬‫ א‬-١٣
‫؟‬‫א‬‫א‬‫א‬‫ א‬-١٤
‫؟‬‫א‬‫א‬ -١٥
‫؟‬‫א‬‫א‬ -١٦


- ١٢٢ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

 WE٣J ٥F
،‫א‬‫א‬‫א‬‫א‬
 K٢٠٠٤‫א‬ ‫א‬‫א‬‫א‬

‫א‬‫א‬‫א‬‫א‬‫א‬WEF
 K٢٠٠٤
(‫)اﻟﻘﻴﻤﺔ ﺑﺎﻟﺮﻳﺎل‬
‫א‬ ‫א‬ ‫א‬
      ‫א‬‫א‬
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬
١ ٥٠٠٠٠٠ ٤ ٨٠٠٠٠ ٦ ١٢٠٠٠٠ ‫א‬
١ ٩٠٠٠٠٠ ٤ ٤٠٠٠٠ ٦ ١٨٠٠٠٠ ‫א‬‫א‬
١ ٨٠٠٠٠٠ ٤ ١٢٠٠٠٠ ٦ ٨٠٠٠٠ ‫א‬
١ ٢٠٠٠٠٠ ٤ ١٥٠٠٠٠ ٦ ٥٠٠٠٠ ‫א‬
١ ١٨٠٠٠٠ ٤ ٢٥٠٠٠ ٦ ٢٠٠٠٠ ‫א‬‫א‬
١ ١٠٠٠٠٠٠ ٤ ١٠٠٠٠٠ ٦ ٩٠٠٠٠ ‫א‬
١ ٩٥٠٠٠٠ ٤ ٢٠٠٠٠٠ ٦ ١١٠٠٠٠ 
١ ٤٠٠٠٠٠ ٤ ٨٠٠٠٠ ٦ ١٦٠٠٠٠ 
١ ٣٠٠٠٠٠ ٤ ٥٠٠٠٠ ٦ ١٢٠٠٠٠ ‫א‬‫א‬
١ ٣٥٠٠٠٠ ٤ ٣٠٠٠٠ ٦ ٢٠٠٠٠  ‫א‬


- ١٢٣ -
 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

‫א‬‫א‬‫א‬‫א‬‫א‬WEF
 K٢٠٠٤
(‫)اﻟﻘﻴﻤﺔ ﺑﺎﻟﺮﻳﺎل‬
‫א‬ ‫א‬ ‫א‬
      ‫א‬‫א‬
‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬ ‫א‬ ‫א‬‫א‬
١ ٦٠٠٠٠٠ ٤ ١٠٠٠٠٠ ٦ ١٥٠٠٠٠ ‫א‬
١ ٨٠٠٠٠٠ ٤ ٦٠٠٠٠ ٦ ١٠٠٠٠٠ ‫א‬‫א‬
١ ١٠٠٠٠٠٠ ٤ ١٠٠٠٠٠ ٦ ١٢٠٠٠٠ ‫א‬
١ ٣٠٠٠٠٠ ٤ ١٦٠٠٠٠ ٦ ٧٠٠٠٠ ‫א‬
١ ٢٥٠٠٠٠ ٤ ٤٠٠٠٠ ٦ ٢٥٠٠٠ ‫א‬‫א‬
١ ١٣٠٠٠٠٠ ٤ ١٠٠٠٠٠ ٦ ٦٠٠٠٠ ‫א‬
١ ١٥٠٠٠٠٠ ٤ ٣٠٠٠٠٠ ٦ ١٢٠٠٠٠ 
١ ٣٥٠٠٠٠ ٤ ٦٠٠٠٠ ٦ ١٣٠٠٠٠ 
١ ٢٥٠٠٠٠ ٤ ٤٠٠٠٠ ٦ ١٤٠٠٠٠ ‫א‬‫א‬
١ ٤٠٠٠٠ ٤ ٥٠٠٠٠ ٦ ٤٠٠٠٠  ‫א‬

 W‫א‬‫א‬‫א‬‫א‬W‫א‬
 E‫א‬‫א‬‫א‬‫א‬‫א‬WF
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٢F
‫؟‬ ‫א‬‫א‬‫א‬‫א‬ E٣F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٤F
‫؟‬ ‫א‬‫א‬‫א‬ E٥F
‫؟‬ ‫א‬‫א‬‫א‬‫א‬ E٦F
‫؟‬ ‫א‬‫א‬‫א‬‫א‬ E٧F
W  E٨F

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 ‫א‬‫א‬ ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬ ‫א‬ 

  ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬J 
 ‫؟‬
‫؟‬ ‫א‬‫א‬‫א‬‫א‬J 
‫؟‬EF‫א‬‫א‬‫א‬EF‫א‬‫א‬‫א‬ J 
 ‫؟‬‫א‬
‫؟‬‫א‬‫א‬‫א‬‫א‬ E٩F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١٠F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١١F
‫؟‬‫א‬‫א‬‫א‬ E١٢F
‫؟‬‫א‬‫א‬‫א‬‫א‬ E١٣F
W E١٤F
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫ א‬EF
 ‫؟‬
‫؟‬‫א‬‫א‬‫א‬‫א‬‫א‬ E
F
EF‫א‬‫א‬‫א‬EF‫א‬‫א‬‫א‬EF
 ‫؟‬‫א‬
‫א‬‫א‬‫א‬‫א‬‫א‬
 ‫א‬ E١٥F
 ‫؟‬‫؟‬
‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬ E١٦F
‫؟‬‫؟‬
‫א‬‫א‬‫א‬‫א‬ ‫א‬‫א‬ E١٧F
‫؟‬‫؟‬‫א‬
 ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬E١٨F
‫؟‬‫؟‬‫א‬

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 ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬‫א‬
‫א‬ 

 ‫א‬‫א‬

 W‫א‬‫א‬‫א‬E١F
E٢٠٠١‫א‬‫א‬‫א‬،‫א‬F،‫א‬‫א‬‫א‬،K J ١
KE٢٠٠٢،،‫א‬F، J ٢
‫א‬F‫א‬،٢٠٠٠، J ٣
KE١٤٢٠،‫א‬
KE١٩٩٧،‫א‬‫א‬‫א‬،F،‫א‬‫א‬،K J ٤
‫א‬،F‫א‬‫א‬‫א‬،K،‫א‬K J ٥
KE٢٠٠١،‫א‬‫א‬

 W‫א‬‫א‬‫א‬E٢F
1- Anderson, David R. , And Others, Statistics For Business And
Economics, (New York, West Publishing Company, 2002).

2- Kotler, Philip, Marketing Management (New Jersey, Prentice Hall, 2000).

3- Lucey, T. , Quantitative Techniques, (Lettes Educational, London, 1996).

Marvin A. Jolson, Sales Management, A Tactical Approach, (Betrocelli, New

York, 1977).
 ‫ ﺳﻮق‬٢٥٧ ‫א‬
‫א‬
‫א‬ 

‫א‬

 ‫א‬            
           W‫א‬‫א‬
 ١J J J J J J J J J J J J J J J J J J J J ‫א‬

  W‫א‬‫א‬
 ٤٠J J J J J J J J J J J J J J J J J J ‫א‬

 W‫א‬‫א‬
 ٥٤J J J J J J J J J J J J J J J J J ‫א‬

 W‫א‬‫א‬‫א‬
 ٧٢J J J J J J J J J J J J J J J J J J ‫א‬

 W‫א‬‫א‬
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 ‫א‬‫א‬‫א‬‫א‬‫א‬‫א‬

 ‫א‬E‫א‬F‫א‬‫א‬

GOTEVOT appreciates the financial support provided by BAE SYSTEMS