PESTLE ANALYSIS AFFECTING THE BUSINESS

POLITICAL
FACTORS

ECOLOGICA ECONOMICAL
L FACTORS FACTORS

BUSINESS
(THE INDIAN
HOTELS
COMPANY
LTD.)
SOCIO-
LEGAL
CULTURAL
FACTORS
FACTORS

TECHNOLOGICAL

FACTORS
 TECHNOLOGICAL FACTORS
• What are technological factors?

• Organisations use technology in many ways,

they have: -
– Technology infrastructure
– Technology systems
– Technology hardware
Different types of technologies used.
• Cctv cameras • Mechanised bollards

• Satellite phones
• Wireless internet
services (Wi-Fi)

• Fax machines
• E-booking facilities
Impact of Technology on “The Indian Hotels
Co. Ltd.”
• POSITIVE IMPACT –
– Safety and Security
– E-bookings
– Facilities and services offered

• NEGATIVE IMPACT –
– Internet and satellite phones
– Video conferencing