Social aspects of advertising

Advertising as a part of firm’s marketing effort

operates in the society. It has to therefore follow
the social norms.

Key areas of debate regarding society and

advertising are:
 Deception
 Manipulation
 Taste
 Social aspects of advertising
Deception: it refers not only to the information content
in advertising but may also arise from misplace
emphasis in presentations.

According to federal trade commission of the USA-

“Advertising as a whole must not create a misleading

impression although every statement, separately
considered, may be literally truthful”
 Social aspects of advertising
Manipulation :- The freedom of choice of consumers is
restricted by the power of advertising since it can
manipulate buyers into making a decision against
their will or interest.

Manipulation is done through emotional appeals. These

companies can utilize advanced and very scientific
advertising techniques and thus make an impression
on consumers.
 Social aspects of advertising

Taste:- Sometimes ads are offensive, tasteless,

irritating, boring and so on.
a) Sources of distaste
b) Sexual Appeals
c) Shock advertising
 Social aspects of advertising
Some examples of the Advertisements with
social aspects:-
 Grow-more-trees advertisements
 Drink milk
 Eat healthy food, eat eggs
 Mother’s milk is best for the baby
 Say no to drugs every time
 Get your child vaccinations in times