Scale Basic Common Management Descriptive Inferential

Characteristics examples Examples Statistics Statistics

Nominal Number Identify Social security Brand no., Percentage Chi – square
and classify Objects no.’s, Store type , Mode Binomial
numbering of distn.
football players
Ordinal Number indicate Quality Preference Percentile, Rank order,
the relative position Ranking, ranking, Median correlation,
of the objects but Ranking of Market ANOVA
not the magnitude teams in position,
of differences tournaments Social Class.
between them
Interval Differences Temperature Attitudes, Range, Rank order,
between objects (Ferignhit, opinions, Mean, S.D. Correlation,
can be compared; Centigrade) Index no.’s t-test,
zero point is Anova,
arbitrary Factor
Analysis
Ratio Zero point is fixed. Length, weight, Age, Income, Geometric C.V., all
Ratio of scale values Height Costs, Sales, mean, parametric
can be computed market Harmonic and non
Shares mean parametric
test.