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    The personal care sector is losing 4.5% market share. Hindustan Unilever Limited (HLL) is the market leader in the shampoo category with 50% market share and is implementing a "buy one get one free" strategy for brands like Fair & Lovely, Ponds and Vaseline to combat lost market share. HLL faces competition from other personal care companies in the sector.

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    Presentation 1

    Uploaded by

    sanabaghla
    5 views1 page
    The personal care sector is losing 4.5% market share. Hindustan Unilever Limited (HLL) is the market leader in the shampoo category with 50% market share and is implementing a "buy one get one free" strategy for brands like Fair & Lovely, Ponds and Vaseline to combat lost market share. HLL faces competition from other personal care companies in the sector.

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    The personal care sector is losing 4.5% market share. Hindustan Unilever Limited (HLL) is the market leader in the shampoo category with 50% market share and is implementing a "buy one get one free" strategy for brands like Fair & Lovely, Ponds and Vaseline to combat lost market share. HLL faces competition from other personal care companies in the sector.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Presentation 1

    Uploaded by

    sanabaghla
    The personal care sector is losing 4.5% market share. Hindustan Unilever Limited (HLL) is the market leader in the shampoo category with 50% market share and is implementing a "buy one get one free" strategy for brands like Fair & Lovely, Ponds and Vaseline to combat lost market share. HLL faces competition from other personal care companies in the sector.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    PERSONAL CARE SECTOR

    Loosing 4.5% market share


     Fair & Lovely, Ponds,Vaseline
     Strategy: BOGOF (buy one get one free)
     HLL is the market leader in the shampoo category with
    an 50 per cent market share
     Competitors :

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